Thread: Site Supporters
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Old 22-06-2005, 10:47 AM   #21
merlin
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Join Date: Dec 2004
Location: Sydney
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Quote:
Originally Posted by Laminge
Obviously a Sponsor will not support any concept unless it has something in return, this being so, I am left wondering what members can offer based on the suggestions.
Well if a sponser offers a 10% discount to forum members and as a result their number of customers increases then they are getting something in return.

If I may use the example of bike clubs/forums - I joined an online bike club/forum, have been a member for a while, attend some rides.

Certain bike shops offer a 10-15% discount if you mention you are a memebr of said club when purchasing. As a result most members of the club purchase from these particular bike shops - i.e. their customer base has grown as has customer loyalty.

Another one is my insurer - at the time of taking out the policy they asked me if i was a member of any bike clubs - i recieved a 10% discount as i was a member of the club, i honsestly don't know what their reasoning is for this but i reckon (besides the fact they are more likley to get your business) that they are saying person joins club = person is enthusiast, enthusiast = less likley to be a di$khead rider.
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