The patriotic card has not worked here for the auto market. The paradigm that Japanese cars are much better than American cars is deeply engrained. At one time that was true, but that is not the case anymore. Unfortunately people already have the paradigm so they don't feel a need to keep up with the changes in the industry.
Believe me, when they actually understand the difference at Ford and learn what the quality level is now (exceding Toyota and Honda based on 3rd party evaluation) they will say "Well when did all this happen?"
Steve
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