Quote:
Originally Posted by XBGS500
Fords ads have been garbage for as long as I remember. The rot really set in around AU. Though the ads for the GT were not that bad...
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G'day...You are joking right?...What about several , "We have ignition " ads around the AU..Also one of the real favourite ads was also an AU one.."Must be stuck in Third"...then a bunch of hit the mark ads not least the "Can't Get Enough of This " for BA/BF....Even early on in the FG run there were a couple..My favourite was the one when the workers didn't want to get out of the ute.. Where the excrement really hit the fan for many of us was the new age crap not really featuring a specific car via our blue dress girl..Very tepid insipid garbage..
Ads need to inspire you to wanting to go and check out an actual car..I'm trying to think of a proper FGX campaign . nup , still trying..a real shame for one of the great Aussie Fords.. Imagine if they'd shown the FGX range a bit like the FG GT ads ..with a simple "Oh yeah'' caption or something...bloody better than the 2.9% finance crap or the 'free loan car mush'...GEEZ...
A couple of ads for Focus, Mondeo ,Kuga, Everest and Ranger but not a proper campaign like the good old days..If Ford wanted to brand target the market then it beats me why they don't revisit decent stuff like.....
" Have You Driven a Ford Lately" , "Were Moving with You " , " The Great Australian Road Car ", We have ignition " etc featuring the current offerings even the hard to get Mustang and Focus RS in the remake scenes ..Cars go a bit retro classic , why not advertising ? Locally Ford are doing a bit better lately ,granted but...
WHO KNOWS...They might even sell more cars than now with a bit more imagination......Cheers Rod..