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Originally Posted by roddy1960
G'day...You are joking right?...What about several , "We have ignition " ads around the AU..Also one of the real favourite ads was also an AU one.."Must be stuck in Third"...then a bunch of hit the mark ads not least the "Can't Get Enough of This " for BA/BF....Even early on in the FG run there were a couple..My favourite was the one when the workers didn't want to get out of the ute.. Where the excrement started was the new age crap not really featuring a specific car via our blue dress girl..Very tepid insipid garbage..
Ads need to inspire wanting to go and drive or at least look..I'm trying to think of a proper FGX campaign . nup , still trying..a real shame..
A couple of ads for Mondeo /Kuga/ Everest and Ranger but not a proper campaign like the good old days..
Beats me why " Have You Driven a Ford Lately" , "Were Moving with You " etc were never revisited..Cars go a bit retro classic , why not advertising ?
WHO KNOWS...They might even sell more cars than now...Cheers Rod..
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Advertising has moved on from TV ads. Especially for a generation of buyers who are less likely to even be watching live to air TV.
The ads that Ford do run are basically a lead for people to then research the vehicle further on the internet, something that will inform far better than an expensive, 30 sec ad that most will fast forward through on their PVR.