Quote:
Originally Posted by kevino
Agree.
Same applies to their car range.
I cant buy a 17 k Fiesta its deleted.
I cant buy a 20/22k on road price Focus its been moved up market and starts at 27k incl on roads.
I need to buy at a 17k /22k price range. If Ford don't offer at that price point they lose me as a customer and I,ve been rusted on for 14 years.
So by being cute and moving up market in price and range … well the next recession could be fatal for Ford. and that would be very sad as they make bloody good vehicles ...safe performing drivers cars.
But in a recession or say in an era of collapsing house prices where people are looking for value propositions (aka lower prices) Ford are going to hurt.
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Thats the issue i had recently, Ford was my first choice as i wanted a Fiesta and only wanted to spend $18k.
My Daughter bought an 09 model recently and its a nice car to drive so i imagine a new one would be even better but unfortunately there was only 1 new example available in Australia and it was a Sport with some pack at $22k driveaway.
So i looked at what else was on offer and couldnt walk past the Kia 7yr warranty, whilst we were there my Wife took a liking to the Sportage and said she'd have one to replace the Terri in a few years.
My Son's just started a new job where he travels much further than his previous job and he's finding his VE to be overkill for what he;s doing so after riding in my Picanto he's keen on a Rio or Cerato as an A to B at a budget with worry free motoring for the life of the loan.