Quote:
Originally Posted by jpd80
Thanks Russell 
If you look at the prices Ford is commanding for Everest, Mustang, Endura and most of Ranger's 4x4 crew cab volume
it's clear that bits and pieces sales of $20K-$30K vehicles are not really in the picture for the moment...
Fiesta...........1
Focus...........53
Mondeo.......126
Ecosport......122
Escape........343
Everest........472
Mustang......780
Ranger.....3,469
Around 4,700 of Ford's 5,500 sales came from high value vehicles. |
While I couldn't argue against that, the Ford vehicles you refer to sit at or near the top of the respective classes and while they charge a premium they are not competing in premium euro territory the way Endura is seemingly going to. For example even I would consider a XC60, Merc GLC, Lexus, CX9/CX8 in that price range over an Endura. In the case of the XC60 you get a good petrol model, award winner even and a perceived cache of a good quality euro for the same or even less that an Endura.
I'm looking forward to local press test drives/reviews because if it's going to ask a Euro premium models price it better back it up. Ford just doesn't have a premium image in Australia. Ranger sells on it's class leading offering, Mustang is an icon on wheels, new Focus is very good, Everest is very good, Transit is very good. I'm a loyal Ford fan (not fanatic) but if I were to shop in that price range a Ford badge has very good company to compete with and as history has shown my fellow Australian buyers when faced with spending at that level and higher don't tend to buy Ford.