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Originally Posted by Dr Smith
I guess if Mazda was able to move up the quality perception tree counter to it's native country's standing and even in the US there is still hope for Ford Australia.
It has to start with product and then be exceeded by our experience in dealerships.
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They've gotta start somewhere, I just think that Ford expects too much at those higher price points.
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Sadly an Endura with pricing to make it say it's premium just doesn't do it for me, it's not offering high performance to give it a marketing point of difference, it lacks a 3rd row seat yet asks more than those that do, it's interior isn't better than a CX9/CX8.
What is it's marketing point of difference?
Now say an Explorer and all us Territory owners "may" have something aspirational to aim for if we want to stay seated behind a blue oval badge.
Say Lincoln and my deposit is already waiting.
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Ford is selecting almost off the shelf UK RHD models for our market,
sometimes the perception and pricing don't match up too well.
Don't it always seem to go that you don't know what you've got till it's gone..