Quote:
Originally Posted by jpd80
Perhaps a little perspective on January sales.
Ute 4X4 sales:
Model...................Jan 19........Jan 18........Jan 17
Hilux 4x4..............2,993..........2,880..........1,9 64
Ranger 4x4...........2,243..........2,892..........2,221
Ute 4X2 sales:
Model...................Jan 19........Jan 18........Jan 17
Hilux 4x2..............958............988............738
Ranger 4x2...........321............368............401
This is not an excuse for Ranger, just simply showing what happens.
January 18 was exceptionally good for Ranger 4x4 compared to 2017 and 2019
while Hilux 4x4 had a similar jump as Ranger but managed to hold onto it in 2019.
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I dont think ranger had an exceptional Jan 18, it grew by less than Hilux in a segment which was on the march over the last 18 months, this isnt an entrant thats come from nowhere its been biting at the heels and at times on top of Hilux throughout that period.
Look further back to January 16 and it sold 2418 to Hilux's 2341, if anything January 2017 was the anomoly.
The issue is its slump in 2019 which accounts for 80% of the light commercials downturn.
The fact Hilux bucked the trend says more about where the 2 are at especially with the negative press surrounding Hilux and its DPF issues, you'd think roles would be reversed but they arent.
Probably an inventory/stink bug problem..jimmy crack corn...