Quote:
Originally Posted by jstanovic
These won't threaten the majority of private sales of Hilux and Ranger, no matter how good they are. How many Ranger owners buy them because they look good and have a macho style? How many add accessories/modifications to make them look "tougher"? Those people will never buy a GWM regardless of price/features, and there is a lot of them. Nothing wrong with that, but buying a cheap 4x4 isn't for the vain, you don't buy a GWM to impress your mates.
I personally think they look OK, as do the new SsangYongs.
Fleet sales may be different if all figures add up, including resale.
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Bang on I think.. If you look at it, for private sales at least, Hilux people just buy new Hilux's, Ranger owners are the same. Not a chance they would buy anything but a new version of what they already have. 10/15 years ago people where doing the same thing with Commodores and Falcon's... I've got an elderly relative who has bought Hilux's, and only Hilux's, all brand new, all SR5, All white (Or equivalent) since the 80's. He has just taken delivery (well, 4 months or so ago) of his MY21 SR5 Auto.. Which replaced his MY15 SR5 Auto, and so on, so on...
GWM/LDV/etc will sell to those who, quite simply, probably want a Wildtrack Ranger/SR5 Hilux but don't have the $$$ to do it... Its why I see heaps of them, especially GWM Cannon's, around.
Its probably safe to say that GWM arent trying to compete directly with Ford/Toyota and vice versa...