Quote:
Originally Posted by Big_Daz
Its probably safe to say that GWM arent trying to compete directly with Ford/Toyota and vice versa...
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Wouldnt it be safer to say GWM arent competing with Wildtrak/SR5 buyers?
Its those that arent cashed up they're after, thats anything below them ie. XL, SR, Workmate, GLX, GLX+, GLXR etc. etc.
Thats a fair chunk of the rest.
Thing is, when as a brand you rely on 4500 sales of Ranger as a whole to remain in the top 5 on the charts, losing a % to new players will be felt.
And before anyone suggests most sales are the high spec, having spent quite a bit of time lately scouring through ute ads, lower spec examples have fair representation and had to fit into those new sales figures at some point in the past and therefore should be part of them moving forward, unless they go elsewhere.