Re: VFACTS - September 2024
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Everest looks to be picking up the absent Prado sales which is great for Ford, just need to keep them now if they converted.
The American Pick up truck market doesn’t seem to grow, it just being spread between the 3 (soon to be 4) Manufacturers.
At one stage Ram had the market to itself and used to get the 500-600 sales to itself per month. Then Silverado came along and it was split 50:50 between the 2 at about 300 sales each per month. Ford came along with F150 and now it’s about 200 sales per manufacturer per month and now with Tundra coming along….. You do the math.
Probably the big winner out of all this is Walkinshaw who converts 3 of the 4 American Pick ups. But you wonder if potentially selling just 150 a month for a manufacturer is worth the effort!
Time will tell I guess!
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Last edited by Rob 351; 04-10-2024 at 08:30 AM.
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