Quote:
Originally Posted by Franco Cozzo
I find it hilarious how all the major auto makers looked at Tesla and laughed, then gave Tesla a long head start on the industry.
If you were in the market for a BEV and you bought something other than Tesla, you got rocks in your head I reckon, all the other automakers are the equivalent of Daewoo when it comes to making BEVs.
Then all of a sudden they realised customers were starting to lean towards BEVs in numbers, so quickly started trying to slap together BEVs on their existing platforms,
Now they're worried about Chinese brands making massive inroads into their market,
They just put it all on red, and black came up is all.
Its part of a cultural problem with American businesses as well, they have this attitude of you should be thankful we're even offering something in your pitiful market, so bow down to us.
Where as Chinese businesses are happy to come to the party with the little guy, they'll take sales where they can get them.
What does Ford have when it comes to BEVs over someone like BYD, the latter who has significantly more experience in manufacturing and designing BEVs, produces a cheaper car and also produces their own batteries?
I think whats going to happen is that Ford will lean into being the commercial vehicle specialist and give up on passenger cars, unless they're based on an LCV platform.
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In hindsight, a lot of that is obvious.
Back in th late 20 teens, Ford brass felt it was late getting into BEV future,
bill Ford believed that it was the only way that Ford would survive into the future.
Don’t get me wrong, Ford saw BEVs as an opportunity to cash in on the green movement
spreading across the globe and with government incentives to provide BEVs, it was
only natural to see it go all in, following GM’s commitment to 100% electric future.
Combine that with +200,000 reservations for Lightning in the height of covid when
supply restrictions were a major setback and by the time Lightning arrived, most
of the early enthusiasm had evaporated.
Internally, next Gen BEVs have been getting pushed back regularly and now the new
CE1 small BEVs now being promoted as mid sized are the new great hope…..
While all this turmoil happened at Ford, the economy started slowing, BEV sales drying up
In Europe and North America, our market followed because BEVs are expensive and
currently, Toyota is holding all the cards hybrid tech being embraced by more Aussies.
My last word, our government fell under the spell of European vehicle regs, our country
doesn’t need to be so harsh on ending petrol and diesel vehicles just to increase electric sales.
As always, the public should decide via a long transition with hybrid vehicles to educate
buyers on the virtues of electrification without imposing on our power grid in transition.