Quote:
Originally Posted by Fordman1
RAV4 had back orders of up to 3 years, Toyota finally got supply. It’ll eventually come down, but the pent up demand will ensure it’s this years best selling Motor Vehicle in Australia.
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Indeed, I’ve thought about this for a long while.
Toyota really has that compact hybrid SUV buyer base locked up for the next few years.
Even if Ford could supply more Escape hybrids, Thers no guarantee it would do much.
So thinking wider,
Should Ford just stick to it knitting with Ranger/Everest by chasing as many sales as possible
(I want to say 2.3 EB Everest but understand that’s probably off the table for now)
or should Ford AUS be pressing for other products like Maverick and Bronco Sport?
Word is that Gen2 Maverick is being developed in RHD but that’s probably 2027/2028.
Ram and Jeep sales look to be collapsing in USA, I wonder if that becomes an opportunity
For Ford to press with more T6 product there, more aggressive pricing with Bronco
but also perhaps give Everest a run as a mid sized alternative under Explorer?
A 2.3 EB version might be an easy go to if Farley changes his mind on more product..