OK so I've found a bit more about what they are going to do, and yes, artsy is going to be strong with it:
"As part of its shake-up, Jaguar has launched a new “House of Brands” strategy to turn the company into a luxury brand to compete with the likes of Louis Vuitton.
According to Car Dealer magazine, there will now be fewer Jaguar car dealers in the UK as the ones left are upgraded to display “pieces of art” in their showrooms which customers visit as a “destination” to have a coffee.
There will also be a “curated brand store” next to luxury brands such as Dior and Louis Vuitton in Paris.
Handovers of new cars will be at customers’ homes or even “their favourite restaurants”, an insider told the magazine. Buyers will be “younger, more affluent and urban livers” who are “cash rich and time poor”.
Jaguar is also planning to close many of its showrooms, leaving it with a network of just 20 across the country."
https://www.telegraph.co.uk/business...othes-no-cars/
Only 20 dealers in the whole country. One in Paris tho. Wonder how many of the existing dealers and dealer staff feel? Especially those not located in the inner urban areas, or overseas dealers...