Quote:
Originally Posted by Citroënbender
Does it really matter, either way? Look at the way “luxury brands” have been hijacked by cashed up pseudo-celebrities with seemingly no regard for tradition other than when it can get them maximum likes on Instagram. Doesn’t the image (say) of a black American rapper swigging Moet from the bottle while sporting LV cuff links on a Saville Row suit, make you want to emulate them?
Further to that, the seemingly diligent and more traditional angle has also been hijacked by celebrities who oversimplify and misrepresent products of enduring travail - chummy relationships with suppliers and subcontractors fuel chateau garden restorations, car rebuilds, renovation shows, cooking trends, vet care… Everything is dishonest and dumbed-down.
If the “New Jaguar” thinks this self-absorbed, addled market is its cash cow - it makes sense to pursue them with flattery, beguile them with notions of images that generate peer embrace. If the cashflow doesn’t eventuate, they’ll have to rethink.
As a closing note, I observe the growing desyllabisation of this marque; a convenient/clever step towards Asian preference for two-syllable product names - Beemer, Mini, Jagwar…
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Great comment, especially using "addled"; we need to see more of this word!
I remember this book from nearly 20 years ago:
https://www.smh.com.au/entertainment...14-gdotpx.html
It has intensified since.