Re: Jaguar Rebrands
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With the “quality” in a lot of new house builds around Sydney, I think tradies are definitely embracing the slogan you’ve put there of “It’s good (enough?) to be bad”… Whether they’re woke or not.
As to social propriety, the hip-wriggling of Mr E.A. Presley was once seen as highly inappropriate.
All Jagwah needed to do on top of this, was to declare the creation of a bespoke restoration shop that conserved and refitted their classics. If Steinway can do this alongside new tech, surely a car manufacturer can, as well.
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