Quote:
Originally Posted by naddis01
I think you've missed what I was saying. At no stage have I said that Ford shouldn't chase the fleet sales with the Super Duty. All I am saying is don't limit it to an XL, but offer a higher grade and open up another whole market. And by higher grade I was not thinking Platinum. I just meant XLT or above.
Anyway I'll leave it there. If Ford are happy to market it as a base model only then that's up to them.
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They've always been great at misreading the market and offering the wrong model makeups at initial launch of a few products now.
They did it back when the 7th Gen Fiesta launched in Australia, they brought in 80% of the volume as povvo spec CL models, when the majority of customers wanted the top spec Zetec models, which ended up with huge waits ex Germany.