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Originally Posted by DFB FGXR6
I think it's obvious that the following commercial would make an appearance here. While Ford copped a lot of flak over the years for their sales and marketing ability, sometimes they absolutely nailed it......................
When this commercial went to air in late 2002, I was a highly impressionable 16-year-old that was Ford mad! Seeing this car come to life on the TV screen was literally the only TV ad I would look forward to seeing.
The BA Falcon was such a highpoint for the brand, the interest generated leading up to and beyond the launch of this critical model would never happen again for Falcon in my opinion. Arguably the last Falcon to go on sale that has actually a significantly better car than its key rival. New styling, new suspension, new engines, new interior. To me, the most significant change was the vastly improved engine lineup, in fact it was also a significant advantage over Holden, especially at the bottom of the range.
That same soundtrack used for the BA Falcon appeared again at the end of 2004 for the updated BA MK II........................
The reoccurring reference to the number 6 was to highlight the new Tremec T56 6-speed manual that was offered on XR6 Turbo and XR8, and across the FPV lineup.
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The ‘Secrets Revealed- New Falcon Is Coming’ is without a doubt the best campaign from an automotive brand ever in this country. I remember every two weeks they’d drop a new bit of info, you’d have to go to a special website to get access. The campaign was on busses, billboards, taxis, shopping centres, you could not escape it. It was so effective Holden copied it a while after using a Bathurst theme, but it was half the effort Ford put into it. Then once they revealed the exterior, they set up a webcam that you could control from your home pc to look at the car from what ever angle you wanted.
From 2001 to 2004 Ford went balls to the wall with their local line up, they had the momentum to dominate the new car market here.