Armorall etc are aimed at a lower price point, and are generally more accessible to the average punter. Doesn't mean anyone who uses those products doesn't "enjoy" the process. I don't use them myself, but I wouldn't sneer at anyone who does. However good you think they are, or aren't, they have to be better than using nothing at all.
I was watching a video about Swissvax last night. If anyone isn't using this, then are they just doing "a job"? Of course not, it's just a different price point product, with it own BS marketing to justify that price.
https://www.youtube.com/watch?v=WWNtCLsUPNM