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Originally Posted by EFFalcon
i thought pricing for the VE has been released?
and it's actaully not more thent he VZ?
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Pricing has been released, its a clever charade of model swapping, if you take the pricing on face value it looks like a discount, if you look deeper for model/feature alignment its a different story.
To keep pricing the same is in my opinion discounting anyway.
Most manufacturers use a model upgrade as an opportunity to increase price and make a value statement about their product.
Manufacturers normally discount lower spec or run-out models, and ask a "premium" for increase for the new "better" model.
In my opinion their pricing sends a confusing message.
I expect Ford will introduce a price rise at the next update, remember Ford sell more cars to the private sector than Holden do.. Holdens sales number advantage is through fleet sales/export.
IMO they've positioned themselves slightly different to each other, Ford are happier to sell less entry level vehicles but at a greater profit where as Holden have a geared infustructure around volume and fleet sales at lower margins.