Quote:
|
Originally Posted by LSTerritoryGhia
What like the BF SR which was released about 5 months into the BF program?
To be honest Ford is just as bad as anyone else when it comes to discounting.
|
Value packs are introduced to keep sales ticking over. As the price isn't slashed just extras added it helps keep the resale values up as technically they aren't discounting them, just adding extra stuff for nothing. They have talked about this in the past as they would rather add free stuff than cut the price. If it helps move more cars than why not, Holden have even gone as far as launched with a value pack for the VE Omega, that's a pretty desperate move.