Clueless ford????

[Ford_Crazy]

Has Ford advertised their Bathurst win? I haven't seen anything in the papers???? Anything on the tele????

Gee with a 1,2,3 finish I thought that Ford would be all over the media telling people how good they were! What's going on?

[Polyal]

Im yet to see anything either. Its not brain surgery is it. But I am in Tassie and the media is crap...LOL

[Ringo]

Ha me neither...and I have looked

In the lead up to the AFL Grand Final the had the Geelong Football Club picture on the website.

I'm tipping that they spent more on V8 Racing that the AFL club in the last few years

[Polyal]

Although they might wait a couple of days until the hype is down, then roll out the adds to remind everyone.....hopefully.

[Ryan]

Yeah I would say, they'll wait until everything dies down, then BAM!!!!!!!!. Hit everyone with the 1,2,3.

[Jeld-Wen Falcon]

www.ford.com.au

[Dilan]

Originally Posted by Jeld-Wen Falcon

www.ford.com.au

Must be spending the budget on Orion.

[SHIFTN]

there's a bit but not much

[galaxy xr8]

I will fall over laughing if I see any sort off smart marketing on Ford's behalf from their win at Bathurst, did they do any strong marketing last yr when they won, no, I am at a lost as to why they don't emphaize the winning's, they have the potential, they just lack using it, even throughout the Bathurst coverage, I did not see one advertisment for ford, but I seen many Holden add's aswell as the soon to be released Holden ute, I thought that this is a perfect time for Ford/FPV to do some sales/marketing for the newly released FPV Cobra, but no nothing, only Holden add's, and still I see the Holden add's that claim to be celabrating October with Bathurst, lol, but anyway this is not a Ford /Holden bashing but in the stakes off Marketing and selling your product, Ford leave a lot to be desired,.

[XR8putts]

Ford Marketing are a bunch of idiots, NZ included.

They spend millions of dollars investing into the V8SC Series, Ford gets a 1-2-3 at Bathurst; the Holy Grail - And what do Ford do?

Nothing.

All we had in the Monday papers was a full page "1 day of racing, 364 days of braging" with a Falcon and lease prices. Very lame. I recall Holden doing all sorts of stuff. The marketing team at Ford are a bunch of idiots.

Marketing is such a huge aspect of any business, but in the business of selling cars it's vital. I honeslty believe that the VE and BF could be going toe to toe in sales if Ford had a succesful marketing campaign over the last 5 years.

[FordFella]

You can probably expect it from some dealers. I remember last year there was a dealer in the newspaper who had "Your chance to own the King of the Mountain". Just an XR6.

[GT 4eva]

yeah ford marketing is crap, holden's is good and thats half their success imo

[[Tonko]]

Last years one was good on ford.com.au, With the scared lion, :
I wonder if they will do osmething like that again....??

[xe351]

the local Ford dealership here in mildura made the most of last years bathurst win with some local advertising - it was really good, particularly when most of the people here like holdens and rick kelly

[xr8-200]

Well they sold 500 cobras in 2 days after the win so maybe they dont need to advertise.

[galaxy xr8]

Originally Posted by xr8-200

Well they sold 500 cobras in 2 days after the win so maybe they dont need to advertise.

I don't think so, check out the other thread's about this, and it didn't happen in 2 day's, that's for sure.

[xr8-200]

Originally Posted by galaxy xr8

I don't think so, check out the other thread's about this, and it didn't happen in 2 day's, that's for sure.

Ok, I was just going by the story on news.com that said they had.

http://www.news.com.au/story/0,23599,22561153-2,00.html

[Lukeyson]

Its still funny when the Holden ads that they played leading up to Bathurst with Skaifey, still come on now and he says "Holden are celebrating (something like that) Bathurst with these deals'

So they celebrating the Ford 1, 2 ,3 ?

[XTGT Code Z]

ford to a T.

get a perfect opportunity like a 1 2 3 at the biggest race of the year, let it slip through their fingers, and then theyll whinge and whine in 6 months time about the strong holden ad campains that they cant compete with.

jeez, holden are STILL using the 'celebrate bathurst month sale' thingo on the radio AFTER that tail-kicking, and are probably doing ok from it, so what the hell is fords problem?

[4Vman]

Originally Posted by XTGT Code Z

ford to a T.

get a perfect opportunity like a 1 2 3 at the biggest race of the year, let it slip through their fingers, and then theyll whinge and whine in 6 months time about the strong holden ad campains that they cant compete with.

jeez, holden are STILL using the 'celebrate bathurst month sale' thingo on the radio AFTER that tail-kicking, and are probably doing ok from it, so what the hell is fords problem?

If Holden do well in the sales after their Bathurst showing then in my mind it proves that using the race results for advertising is pointless....
Ford got 7 hours of excellent exposure on sunday arvo.. from a hefty investment in the Ford teams, all part of their marketing/advertising spend. If people need an ad to tell them Ford won then they probably arent interested in the race anyway....

[Rodp]

How many sales do you expect Ford will make based on a Bathurst win these days? Once upon a time it meant something, today it's virtually worthless. I'd like to meet someone who was persuaded to buy Ford solely on the back of a Bathurst.

Besides, Ford would have to sell a buttload of cars to break even on such a marketing campaign.

[King Nothing]

Argh, ford are hopeless. I watched the coverage from 7.30 till finish and did not see ONE ford ad. Yet every ad break there was at least one holden ad. How can they expect to sell cars when they don't even book ONE ad in on bathurst, the most important day in Australian motor sport (well the v8s anyway)?

And didn't they forget to book a spot on the sydney motor show advertisement last year? Something like that anyway. And this year on the radio, I hear the girl talk about HSVs, evo X, lambos, etc but NO mention of fords!

Wake up ford! Or hire me, I could do a lot better than those turkeys.

[fairBA]

[QUOTE Argh, ford are hopeless. I watched the coverage from 7.30 till finish and did not see ONE ford ad. Yet every ad break there was at least one holden ad. How can they expect to sell cars when they don't even book ONE ad in on bathurst, the most important day in Australian motor sport (well the v8s anyway)?
.[/QUOTE]


There was an ad - it ran for about 6.5 hours, had some Holdens with bad brakes in it and finshed with 3 Fords holding trophies!!!

[King Nothing]

Originally Posted by fairBA

There was an ad - it ran for about 6.5 hours, had some Holdens with bad brakes in it and finshed with 3 Fords holding trophies!!!

fair enough. You get my point though. Poor effort by ford marketing.

[DJR David]

Originally Posted by Rodp

How many sales do you expect Ford will make based on a Bathurst win these days? Once upon a time it meant something, today it's virtually worthless. I'd like to meet someone who was persuaded to buy Ford solely on the back of a Bathurst.

Besides, Ford would have to sell a buttload of cars to break even on such a marketing campaign.

Fair question, but my response is simple, why spend the bucks racing then?

not being a smartar*e, but if you spend money racing it is only to make money

[Rodp]

Originally Posted by DJR David

Fair question, but my response is simple, why spend the bucks racing then?

not being a smartar*e, but if you spend money racing it is only to make money

How many bucks do Ford themselves actually spend on V8 Supercars? Not knowing what the cost distribution is, I'd have expected that individual teams are covering the majority of the costs (mainly through sponsorship) of buying the cars, spares, etc and ferrying the team around to each event, not Ford.

[Sourbastard]

Originally Posted by Rodp

How many sales do you expect Ford will make based on a Bathurst win these days? Once upon a time it meant something, today it's virtually worthless.

You're kidding right? Try getting modifications done on a car right after bathurst ANY year and you will find many performance houses are booked solid for a full two weeks after. I know this after ringing a half dozen performance places here in adelaide to get my crapulent exhaust done while i still have tax money left, and I kept getting the same excuse. "No Can do mate, have to clear the books of the bathurst wannabe's first!"

Bathurst brings out the boy racers, and if they dont have a car to modify, chances are they are looking to buy a car. And it doesnt matter if they are red or blue it seems, bathurst brings them all out for different reasons.

Dont look at the situation with any logic, it isnt logical. Holden Bogans are out getting mods done and buying cars so they can "Prove Holdens iz still fast bro!" and the ford luddites are doing the same because "Nah Biaaatch my fords she is fastests uleh, im born again lowndsey!" Look at the lowest common denominators, not the people who actually think and breathe at the same time.

[Rodp]

Originally Posted by sourbastard

You're kidding right? Try getting modifications done on a car right after bathurst ANY year and you will find many performance houses are booked solid for a full two weeks after. I know this after ringing a half dozen performance places here in adelaide to get my crapulent exhaust done while i still have tax money left, and I kept getting the same excuse. "No Can do mate, have to clear the books of the bathurst wannabe's first!"

Bathurst brings out the boy racers, and if they dont have a car to modify, chances are they are looking to buy a car. And it doesnt matter if they are red or blue it seems, bathurst brings them all out for different reasons.

Fair enough, but without any hard data, "you're kidding" doesn't really mean anything. Ok, so performance shops are booked up but that doesn't necessarily equate to a single sale by Ford, it just tells me that perfomance shops have lots of new business. I guess next months sales figures will show if there's a spike after a Bathurst win.

If you had issues trying to place an order for a new Ford and there was a massive backlog right after a Bathurst, then you'd have a point.

[Sourbastard]

Originally Posted by Rodp

Fair enough, but without any hard data, "you're kidding" doesn't really mean anything. Ok, so performance shops are booked up but that doesn't necessarily equate to a single sale by Ford, it just tells me that perfomance shops have lots of new business. I guess next months sales figures will show if there's a spike after a Bathurst win.

If you had issues trying to place an order for a new Ford and there was a massive backlog right after a Bathurst, then you'd have a point.

yeah youre right sorry, Ford, GM, Dodge and Toyota waste money every year investing in motorsports because it doesnt result in any sales. Ill inform Avesco and have the bathurst track turned into a Housing Estate by the end of the week.

Manufacturers dont spend the cash because they feel sorry for race drivers and dont want to see them starve. They spend the money because its a proven sales getter. Its televised, its hyped and people think they can own a piece of it at the car yard.

Theres millions spent on motor racing by manufacturers every year in Nascar, Supercars, Formula 1, Indy, WRC to promote their brands.

Now this is the part I love.

Where is YOUR hard data?

[Rodp]

Originally Posted by sourbastard

yeah youre right sorry, Ford, GM, Dodge and Toyota waste money every year investing in motorsports because it doesnt result in any sales. Ill inform Avesco and have the bathurst track turned into a Housing Estate by the end of the week.

Manufacturers dont spend the cash because they feel sorry for race drivers and dont want to see them starve. They spend the money because its a proven sales getter. Its televised, its hyped and people think they can own a piece of it at the car yard.

Theres millions spent on motor racing by manufacturers every year in Nascar, Supercars, Formula 1, Indy, WRC to promote their brands.

Now this is the part I love.

Where is YOUR hard data?

No point moving the goal posts and building a strawman. This is about the value of marketing after a Bathurst win, not investing in motorsport. The hard data will be available next month, not by asking local performance shops.