Americanisation of Australian Car Market.

[Stealth00]

Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?

[MickyB]

I thought it started happening when soft 4WD's began being called SUV's. I just hope we don't start hearing coupe's being called 'coops'.

[Franco Cozzo]

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

[smoo]

lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

[OzJavelin]

Originally Posted by smoo

lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

image

American term traditionally would be "pickup" .. not "truck".

SUV terminology came from marketing strategies to build "traditional" American large, usually V8 powered and inefficient vehicles outside the CAFE rules in the 70s. Came from Jeeps, Broncos, Blazers, Scout, RamCharger, etc ...

The colloquial term "ute" is an abbreviation of "coupe utility" and does not fit any vehicle which is not based off a passenger sedan; i.e. F-series, Ranger, Colorado, DMax, Triton, Ram, etc ...

[borough]

Originally Posted by OzJavelin

The colloquial term "ute" is an abbreviation of "coupe utility" and does not fit any vehicle which is not based off a passenger sedan; i.e. F-series, Ranger, Colorado, DMax, Triton, Ram, etc ...

This is the reason why I call my Triton a truck and my old Falcon ute a "ute". When the final Falcon and Commodore utes come of the production line the ute is dead.

[Sabantien]

Originally Posted by OzJavelin

American term traditionally would be "pickup" .. not "truck".

Isn't it pickup truck? A truck to me is still something bigger than a 4wd.

[MrZ]

Originally Posted by smoo

lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

Your definition is flawed. The Amarok has 8 gears, and the new Hilux 4.0L V6 has 277 hp.

[smoo]

Originally Posted by MrZ

Your definition is flawed. The Amarok has 8 gears, and the new Hilux 4.0L V6 has 277 hp.

The point still stands. Something with a 1 tonne pay load and a (rather scary) 3.5t tow rating should never be classed as a truck.
The BMW 1 series also has 8 gears.
If you want to get technical the 4wd utes with low range have 12 'gears'.
That V6 Hiluxs torque output would be less than what one cylinder would produce on a lot of on highway trucks.

From the Oxford dictionary. Safe to say the typical ute as we know it doesn't fit into this vague definition.

A large, heavy road vehicle used for carrying goods, materials, or troops; a lorry.

[chevypower]

One of the differences I have noticed is in Australia, if you use an American term, you get your head chewed off like you just committed a crime. In America, if I say "bonnet," "boot." "petrol," nobody cares... people think it's cool. Aren't there bigger things to worry about? (serious question).

[Franco Cozzo]

Originally Posted by smoo

From the Oxford dictionary. Safe to say the typical ute as we know it doesn't fit into this vague definition.

Forget Oxford Dictionary, the only one, true legitimate dictionary of the 21st century is Urban Dictionary

ute
utility vehicle, Australian origin

Chuck some bales on the ute!

http://www.urbandictionary.com/define.php?term=ute

[Ben73]

Originally Posted by Big Damo

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

Yeah we know you hate every "truck" that's for sale in the Australian market, we see it in every thread lately. Now post some links to trucks that's people earning twice the average australian income can afford.
These American utes are in a different class to every ute sold in Australia. And cost anywhere from 2 to 5 times of a new dual cab ute sold in Australia.
Paying 6 figures for any ute is absolutely crazy and would never do it while they cost $50,000 tops in the USA

[Stefan]

Originally Posted by Big Damo

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

Three year old "truck" and 120k....surely no one is buying these heaps for that. None of them are under 100k.

I'd make do with a second hand falcon ute for 20k and buy an investment property....

[Elks]

Originally Posted by Big Damo

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one.

Oh! She said truck. That's disappointing.

[Franco Cozzo]

Originally Posted by Elks

Oh! She said truck. That's disappointing.

I dunno man, I don't find her attractive.

Maybe because I have unrealistic expectations from watching too much porn

[LTDHO]

Originally Posted by Big Damo

I dunno man, I don't find her attractive.

Neither do I.

I just hate her face sooo much!

Could be just because of what she says.

[new2ford]

That can work the wrong way in advertising in Australia where the term truck is used negatively to describe an SUV that drives like a truck, that is foul-handling and unpleasant to drive. Ford made some advertising milage out of that when Territory was released, comparing its car-like driving qualities to the competitors' "trucks". Ford in Australia should be the last ones to use that term.

[Franco Cozzo]

Originally Posted by new2ford

That can work the wrong way in advertising in Australia where the term truck is used negatively to describe an SUV that drives like a truck, that is foul-handling and unpleasant to drive. Ford made some advertising milage out of that when Territory was released, comparing its car-like driving qualities to the competitors' "trucks". Ford in Australia should be the last ones to use that term.

I remember that ad with the woman taking her kids to school in the Land Cruiser and the truck sounds, lol.

[Kieron]

Nah, the Americanisation happend many moons ago with this -

[ken1939]

Originally Posted by Kieron

Nah, the Americanisation happend many moons ago with this -

image

Indeed!

[ken1939]

Originally Posted by Kieron

Nah, the Americanisation happend many moons ago with this -

image

I thought it was anti palmmy? Bonnet vs Hood. I did raise the question why would your bonnet release be spelled hood?

[QLD-Bluey]

You are worried about the "Australian Car Market" diminishing and turning American Stealth00 when you proudly displaying the Nissan logo?? You sound like all my Holden supporting friends that call me when a Commondore wins Bathurst,.........just after they wash and polish their Hyundai!!

[Vekgib]

Originally Posted by QLD-Bluey

You sound like all my Holden supporting friends that call me when a Commondore wins Bathurst,.........just after they wash and polish their Hyundai!

Mate of mine owns a VW Golf
Sent me a text the very second Whincup crossed the line to win Bathurst in 2012.
My reply: Last time I saw a VW at Bathurst it was in the ****in' RSL car park

[Dr Terry]

I known it's being a bit pedantic, but the Falcon AU/BA/BF/FG ute, is not really a proper ute either. The last proper Ford coupe utility was the XH. The last Holden ute will probably be the current VF.

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.

At least truck sounds a bit more Aussie, than pick-up.

Dr Terry

[Uncle_Ken]

Originally Posted by Dr Terry

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.


Dr Terry

How about for SUV..WTWW

What The Wife Wanted

For UTE..NAUTESOT!

Not A UTE So Tough!

UK

[Sprintey]

Originally Posted by Dr Terry

I known it's being a bit pedantic, but the Falcon AU/BA/BF/FG ute, is not really a proper ute either. The last proper Ford coupe utility was the XH. The last Holden ute will probably be the current VF.

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.

At least truck sounds a bit more Aussie, than pick-up.

Dr Terry

Yep, the Aussie thing is the 'coupe utility' and the most 'coupe' were XA-C utes, with the coupe frameless doors, comfort focus, and heavy options choices. These have nothing to do with a dual cab, or a 'truck'. Americans did pretty good versions with El Caminos and Rancheros, too.

[Dr Terry]

Originally Posted by Sprintey

Yep, the Aussie thing is the 'coupe utility' and the most 'coupe' were XA-C utes, with the coupe frameless doors, comfort focus, and heavy options choices. These have nothing to do with a dual cab, or a 'truck'. Americans did pretty good versions with El Caminos and Rancheros, too.

My point precisely !!

The other 'utes' that were real utes were the pre-WWII Fords. They still had the extra window, behind the door, like XD/XE/XF/XG/XH utes.

But the main point about a real ute, is that the body is all one piece & it must be sedan based.

What sedan is a Ranger based on ??

Dr Terry

[Dash_XR]

Originally Posted by Stealth00

Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?

Nope. Most of their stuff is poorly designed and made boxes, they occasionally come up with something decent and original but it's rare.

[GasoLane]

Read any newspaper when a one tonner ute/tray has a crash.

It's usually "Truck crashes into xxxx"!!

It sounds bigger and tougher than "Ute hits tree".

[Polyal]

Guys they have been making them a lot longer than we have.....