August 2008 VFACTS

[Wretched]

Ford (2008 - 2007)

Ford Courier 4X2 0 0
Ford Courier 4X4 1 4
Ford Escape 128 202
Ford Explorer 0 0
Ford F250 4X2 1 9
Ford F250 4X4 0 1
Ford F350 4X4 0 0
Ford Fairlane 9 130
Ford Falcon 2,708 2,973
Ford Falcon Ute 1,302 1,226
Ford Fiesta 462 466
Ford Focus 1,018 1,683
Ford Focus Coupe Cabriolet 35 0
Ford LTD 0 57
Ford Mondeo 498 0
Ford Ranger 4X2 587 557
Ford Ranger 4X4 571 664
Ford Territory 994 1,379
Ford Transit 226 126
Ford Transit Bus 35 8
Ford Transit C/C 28 59
Ford Total 8,603 9,544


Holden (2008 - 2007)
Holden Adventra 0 33
Holden Astra 1,615 1,258
Holden Astra Convertible 59 91
Holden Barina 669 1,149
Holden Caprice 101 209
Holden Captiva 645 919
Holden Colorado 4X2 369 0
Holden Colorado 4X4 367 0
Holden Combo 71 56
Holden Commodore 4,814 4,899
Holden Epica 277 513
Holden Monaro 0 6
Holden Rodeo 4X2 135 665
Holden Rodeo 4X4 164 992
Holden Statesman 186 177
Holden Tigra 0 0
Holden Utility 4X2 837 650
Holden Utility 4X4 0 4
Holden Vectra 1 0
Holden Viva 388 588
Holden Total 10,698 12,209

Toyota (2007 - 2008)
Toyota Aurion 1,088 1,873
Toyota Avensis 68 102
Toyota Camry (4 cyl) 1,557 2,312
Toyota Camry V6 0 0
Toyota Coaster 48 24
Toyota Corolla 3,903 4,673
Toyota Dyna (3.5t) 0 0
Toyota Hiace Bus 258 180
Toyota Hiace Van 690 574
Toyota Hilux 4X2 1,216 1,698
Toyota Hilux 4X4 2,199 2,115
Toyota Kluger 925 1,075
Toyota Landcruiser PU/CC 605 534
Toyota Landcruiser Wagon 612 379
Toyota Prado 1,199 1,114
Toyota Prius 232 271
Toyota RAV4 922 1,194
Toyota Tarago 234 341
Toyota Yaris 1,924 2,479
Toyota Total 17,680 20,938

Falcon and Territory are sinking

[BAxtER]

ok so holden sold some 2100 more commodores then ford sold falcons. Ouch!

[Dave_au]

Obviously the large car market is completely shot to pieces, and has been for a while, but was is concerning is that the brand new FG model is selling less than what the outgoing BF was selling last year.

[SB076]

Originally Posted by Dave_au

Obviously the large car market is completely shot to pieces, and has been for a while, but was is concerning is that the brand new FG model is selling less than what the outgoing BF was selling last year.

Will have to wait until we get more info from other manufacturers (Mazda etc)
Corolla, Yaris, Epica, Barina, Focus have had greater % drops than Falcon and Commodore. But the FG definitely needs to start selling

[XR Martin]

Ford down 10%
Holden down 14%
Toyota down 18%

[davocol]

Falcon sales are scarily low, I just cant understand how the commodore is outselling the falcon by so much.

[merlin]

Originally Posted by davocol

Falcon sales are scarily low, I just cant understand how the commodore is outselling the falcon by so much.

Holden means a great deal to Australia.

[Wretched]

Hyundai (2008 - 2007)
Hyundai Accent 103 444
Hyundai Elantra 308 866
Hyundai Getz 1,686 1,505
Hyundai Grandeur 2 31
Hyundai i30 859 0
Hyundai iLOAD 166 0
Hyundai iMAX 49 0
Hyundai Santa Fe 134 350
Hyundai Sonata 53 364
Hyundai Terracan 0 112
Hyundai Tiburon 7 34
Hyundai Trajet 0 31
Hyundai Tucson 267 617
Hyundai Total 3,634 4,354

Mazda (2008 - 2007)
Mazda B-Series 4X2 0 0
Mazda B-Series 4X4 0 1
Mazda BT-50 4X2 299 474
Mazda BT-50 4X4 337 573
Mazda CX-7 240 648
Mazda CX-9 306 0
Mazda MPV 0 0
Mazda MX5 44 95
Mazda RX8 58 64
Mazda Tribute 0 168
Mazda2 1,173 452
Mazda3 2,693 2,759
Mazda6 680 840
Mazda Total 5,830 6,074

Mitsubishi (2008 - 2007)
Mitsubishi 380 40 658
Mitsubishi Colt 260 269
Mitsubishi Colt Cabriolet 0 24
Mitsubishi Express 238 274
Mitsubishi Grandis 36 70
Mitsubishi Lancer 1,404 1,195
Mitsubishi Magna V6 0 0
Mitsubishi Outlander 638 683
Mitsubishi Pajero 403 522
Mitsubishi Triton 4X2 479 282
Mitsubishi Triton 4X4 602 706
Mitsubishi Verada 0 0
Mitsubishi Total 4,100 4,683

Nissan (2008 - 2007)
Nissan 350Z 19 42
Nissan Dualis 311 0
Nissan Maxima 100 149
Nissan Micra 397 0
Nissan Murano 83 143
Nissan Navara 4X2 332 66
Nissan Navara 4X4 1,088 1,173
Nissan Pathfinder 164 114
Nissan Patrol PU/CC 190 217
Nissan Patrol Wagon 332 363
Nissan Tiida 1,170 1,172
Nissan X-Trail 739 1,030
Nissan Total 4,925 4,469

Volkswagen (2008 - 2007)
Volkswagen Bora 0 0
Volkswagen Caddy 161 115
Volkswagen Caddy Life/Camper 29 31
Volkswagen Caravelle 1 0
Volkswagen Crafter 75 47
Volkswagen Eos 130 100
Volkswagen Golf 983 812
Volkswagen Jetta 224 362
Volkswagen Kombi 0 5
Volkswagen Kombi Beach 4 3
Volkswagen LT Series 0 0
Volkswagen Multivan 18 15
Volkswagen New Beetle 74 62
Volkswagen New Beetle Cabrio 11 20
Volkswagen Passat 244 244
Volkswagen Polo 167 168
Volkswagen Tiguan 171 0
Volkswagen Touareg 67 76
Volkswagen Transporter 100 139
Volkswagen Transporter C/C 15 21
Volkswagen Total 2,474 2,220

[XR6_190]

The question I still ask myself is how is it that 2000 people actually decided that the VE was a better car than the FG. Considering the Falcon is considerably Newer, Safer, more economical and has a much better interior, it makes no logical sense.

[sleekism]

Originally Posted by XR6_190

The question I still ask myself is how is it that 2000 people actually decided that the VE was a better car than the FG. Considering the Falcon is considerably Newer, Safer, more economical and has a much better interior, it makes no logical sense.

The only upside is that Falcon outsold Aurion/Camry combined.

Otherwise this is a disaster for Ford especially considering that the Commodore is old, slower, less safe and uses more fuel than the Falcon :

[Smoke Pursuit]

Holdens competitive pricing is why they are selling so many at the moment.

SS sedan - $39 kay drive away?

Holden has always been price competitive and having 2 years of production already paid for they can afford to guts their prices.

[unclesam]

Originally Posted by LSTerritoryGhia

Holdens competitive pricing is why they are selling so many at the moment.

SS sedan - $39 kay drive away?

Holden has always been price competitive and having 2 years of production already paid for they can afford to guts their prices.

good point i reacon plus the look as another has mentioned
and if ya want the quicker model u gotta drop down to a turbo 6 thats not my cuppa tea i need v888888

[Cobra]

That's not looking good at all!!

[RATT]

Sportwagon started to become available, especially the registering of quite a few for the press and dealer demos, as well as the SV6 and SS offer would probably explain a good chunk of it. But the worry for all top 3 manufacturers is the overall decline of 10-18%.

[Rodp]

It's not necessarily that 2000 more people found the VE a better car than the FG, there could be a myraid of reasons why they chose VE. Bias, price, marketing, fleet deals...

I'd have thought the Focus and Festiva may have been beneficiaries of a move from larger cars but the Focus dropped dramatically, as did the Barina.

Are the Toyota figures the same way as the others or back to front? (perhaps a mistake on the header..)

[Wretched]

Originally Posted by Rodp

Are the Toyota figures the same way as the others or back to front? (perhaps a mistake on the header..)

Header mistake, sorry

[Cuey]

Spells massive trouble for Ford

[RATT]

The other telling factor is the total industry sales:

Key Points:

- The August 2008 industry volume of 77,324 is down 10,882 vehicle sales or 12.3% on August 2007 (88,206 vehicles). August 2008 (26.0) had 1 less selling day than August 2007 (27.0), resulting in a decrease of 292.9 vehicles per day or 9.0%.

- The August 2008 industry volume is down 6,652 or 7.9% on July 2008 (83,976 vehicles), in seasonally adjusted terms the August monthly volume equates to a 10.1% decrease versus July. The year-to-date 2008 market of 703,995 vehicles is running ahead of the same period in 2007 by 0.7% or 5,122 vehicle sales.

- The Passenger Vehicle Market decreased by 6,634 vehicle sales (-12.6%) over the same month last year; the Sports Utility Vehicle Market, decreased by 3,207 vehicle sales (-18.4%),the Light Truck Market, decreased by 615 vehicle sales (-4.2%) and the Heavy Commercial Vehicle Market decreased by 426 vehicle sales (-12.7%) over August 2007.

- Toyota was market leader in August, followed by Holden and Ford. Year-to-date Toyota leads Holden with a margin of 76,672 vehicle sales, or 10.9 market share points.

Toyota is down as well.

[XR6_190]

Other positives I hadn't noticed at first, Ranger sold over 1,100 units, and beat The Rodeo/ Colorado combo, 1158 v 1035. Mondeo was finally on target of about 500 (498 actually) Falcon ute outsold Holden ute. Fiesta isn't doing to badly considering it is at the end of it's model life.

Back on the Negatives, Is this the first month that the Territory has slipped under 1000? Even with that it still outsold Kluger and Captiva. It really needs a diesel engine (even though the Kluger doesn't have one).

[FalconXR6]

Originally Posted by XR6_190

Other positives I hadn't noticed at first, Ranger sold over 1,100 units, and beat The Rodeo/ Colorado combo, 1158 v 1035. Mondeo was finally on target of about 500 (498 actually) Falcon ute outsold Holden ute. Fiesta isn't doing to badly considering it is at the end of it's model life.

Back on the Negatives, Is this the first month that the Territory has slipped under 1000? Even with that it still outsold Kluger and Captiva. It really needs a diesel engine (even though the Kluger doesn't have one).

Exactly!
It's not all doom and gloom and it really isn't THAT bad.
Besides, it's not the lack of local sales that I'm worried about.
It's the lack of Falcon exports that's the real worry!!!

Although, like everyone else, I can not for the life of me understand why anbody would option a VE over an FG???
Fleet sales maybe?
I know the company I work for will only allow you to option a VE or Aurion!!!
No Falcon's allowed...
Even though Ford has a partner recognition program with our company, offering discounted vehicles to employees...

[FalconXR6]

Ford desperately need to get an updated Territory (including deisel option!!!) out on the market.

The current model is starting to get very long in the tooth.
Where are the updated FG engines and drive-train?
Where is the updated styling that replaces the current cars four year old design?
Where is the deisel option?
Why are FPV flogging the F6X with the OLD motor?
Why isn't the Turbo equipped with the new 270kw motor?

Why is Tezza being left behind???

[Mark351]

How much will Holdens 99c fuel offer affect September sales I wonder.

[XR6_190]

It seems the whole market is down anyway, not just Ford, Mitsubishi, Holden, Toyota, Hyundai, all down for Year to Date figures.

Just a thought, what's worse, the 277 people who bought a new Epica, or the 128 people who bought a new Ford Escape, I'd be ashamed to own either

[Swordsman88]

Looks to me like the whole market took a massive hit over last year.....its read ink pretty much all over.

Although falcon did badly there is no doubt commodore numbers benefited from sportswagon sales of both dealer demos and pent up demand. That and graphic price gouging.....i've never seen such heavy discounting of commodores brand new for private sale.....just walk up and get instant 10% off RRP, drive away.

This 99c deal holden has is just a way to keep sales going in a cheaper fashion then that level of discounting.

On the positive side good to see mondeo hitting its numbers pretty regularly now and ranger is going quite well given fleets seem to have embraced it as the 'second choice' after hilux. I think with downward movement in interest rates (even if it amounts to little) will create a better climate for sales generally in the near future. Still, with the whole 5 star ancap result and PROVEN fuel economy advantages of the Falcon over the commodore (LPG etc.) you'd think fleets would wake up and smell the coffee and dump the VE quick smart by now. Hell you can run a LPG FG for less than a corolla, i know resale is horrible on large cars but can't these fleet guys count???

[TC200six]

Holy sh!t!:

Less than 3000 Falcon sedans sold, I don't like the sound of that... :

[Fordman1]

Originally Posted by Laser '81

Holy sh!t!:

Less than 3000 Falcon sedans sold, I don't like the sound of that... :

That number also includes Wagons (BFIII). Maybe 600 odd of those ?

[TC200six]

Originally Posted by Barraxr8

That number also includes Wagons (BFIII). Maybe 600 odd of those ?

Obviously not many of them would be the wagons. Yes, Maybe 600 at the most.

[SSbaby]

I was assured by someone staking his credibility here that Holden's sales figures would take a fall for the month of August... I'm glad I didn't believe him. :

Toyota's sales took an unexpectedly big nose-dive. I wonder what the reason for that was?

At least FG outsold the Camry/Aurion combined... but sales figures so far as still not as good as I had hoped.

The high fuel prices have distorted the market, and the large car segment is again the big loser in August. I wonder when the rebound will actually start?

[new2ford]

Originally Posted by SSbaby

Toyota's sales took an unexpectedly big nose-dive. I wonder what the reason for that was?
..........

The high fuel prices have distorted the market, and the large car segment is again the big loser in August. I wonder when the rebound will actually start?

I don't know if there will be a rebound, the world of the private car is set to change. The other statistics car enthusiasts need to consider is that public transport usage has suddenly been surging. This may result in people to think twice about their car, either not having one or at least putting off a decision to replace their car with a new one. The years of underinvestment in PT has caught state governments on the hop and much of the infrastructure lacks the capacity to carry this increase that blind freddy could have seen coming years ago. But the Rudd govt, which should show leadership, continues to throw support at motorway projects.

If the large car is to survive in this country the manufacturers should be urgently looking at reducing dependence on petroleum products as fuel. In this context, diesel is of little use, now at the stage of shutting the stable door after the horse has bolted. Hybrid cars are one option but still use petrol. LPG (which is a strength Ford has over other manufacturers) will be promising for a while despite its petroleum association. I think Ford should be looking again at natural gas, maybe even gas-electric hybrids. These alternatives may not help country users a lot but would be very relevant to city use.

And above all, Rudd should be getting us right off imported petroleum dependence by funding public transport and particularly electric-powered PT.

I'm sure the people at Ford know all these things, just a question of how quickly and flexibly they can respond and adapt.

[whynot]

Originally Posted by Swordsman88

i know resale is horrible on large cars but can't these fleet guys count???

Trust me, the fleet guys can count extremely well. Holden give a massive discount for the Commodore. Toyota is almost dumping the Camry/Aurion to the major fleet buyers.

To use my fleet list prices as an example, a Territory is around $3000 per year (pre tax) more expensive than the Kluger. The Falcon is typically around $1000 per year (pre tax) more expensive than an equivalent Commodore. The difference between the G6E and an Aurion Presara is $2000 per year. At lot of my colleagues look at the price difference and decide to pocket the change.

If Ford wants to sell product, then they need to sharpen their price.