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The Pub For General Automotive Related Talk |
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10-01-2014, 07:22 AM | #1 | ||
FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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Fairfax reports 7-Eleven on the East coast, have agreed to allow its pumps to rebrand as Mobil.
The reason- customer preference for a 'premium' brand of Premium fuels instead of a downmarket supermarket fuel.
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10-01-2014, 08:17 AM | #2 | ||
FF.Com.Au Hardcore
Join Date: Jan 2008
Location: Mornington
Posts: 2,148
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A very smart move methinks.
GT450 |
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10-01-2014, 10:54 AM | #3 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,318
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CSGhia |
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10-01-2014, 04:59 PM | #4 | ||
Regular Member
Join Date: Aug 2009
Posts: 137
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My sources [which aren't very reliable] told me if it wasn't for Mobil 1 oil sales [bulk sales to dealers etc] Mobil would have pulled out of this region ages ago.
Still it's a good publicity [trying to think of a word] event. |
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10-01-2014, 05:07 PM | #5 | ||
FF.Com.Au Hardcore
Join Date: Apr 2007
Location: Miranda, NSW
Posts: 6,771
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Well that little exercise proved to be a bit of a fizzer didn't it ?
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10-01-2014, 06:49 PM | #7 | ||
Missing a sock...
Join Date: Mar 2012
Location: Brisbane 4017
Posts: 8,250
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We've got 7-11 servos in QLD, but there's only two refineries in QLD to my knowledge - BP and Caltex, both are around the port of Brisbane. There's other ports in QLD, but not a refinery near them AFAIK. I've got no idea where Mobil comes from in Oz.
What refineries do you folk have in our other states? Pardon me for my naivety - but is this is all about branding for the sake of attracting customers? Cheers! Edit: We are all buying the same **** at mad prices!
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10-01-2014, 07:04 PM | #8 | |||
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Quote:
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10-01-2014, 07:19 PM | #9 | |||
VFII SS UTE
Join Date: Apr 2007
Location: Central Coast
Posts: 6,353
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Quote:
last refinery. but have 23 platforms in bass strait.
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10-01-2014, 07:35 PM | #10 | |||
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Posts: 137
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Quote:
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10-01-2014, 07:52 PM | #11 | ||
FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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AFAIK Adelaide n Sydney don't/aren't going to have a single refinery but I guess, shipping terminal storage from whence they will pump it to the airports using existing pipes.
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10-01-2014, 07:21 PM | #12 | ||
FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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As far as I can work out, the only reason Mobil (last one in Oz?) is still in Melbourne is to process the Bass Strait natural gas and oil from where WE get our autogas and may be the last one standing in time.
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Wherenoshockjocksfly Facts or the twitterverse, your choice! M3SR+ .......MG ZS EV |
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12-01-2014, 09:28 AM | #13 | ||
FF.Com.Au Hardcore
Join Date: Mar 2006
Posts: 531
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I think it's worth noting that the petrol itself was always Mobil, it's just now they're bringing back the brand because people like to see what they're getting. They'll still be 7-Elevens, just like Coles Expresses have Shell secondary branding and Woolworths Petrol have Caltex secondary branding (though why you'd advertise the fact that you serve up Caltex petrol is beyond me...)
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12-01-2014, 09:59 AM | #14 | |||
FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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Quote:
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Wherenoshockjocksfly Facts or the twitterverse, your choice! M3SR+ .......MG ZS EV |
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12-01-2014, 12:55 PM | #15 | ||
Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
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When our new 7/11 opened I asked the operator which brand of 98 fuel do they sell, he showed me his fuel delivery docket it was Mobil 98.
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