DAEWOO..Chevrolet from March!!!!

[csv8]

The Korean carmaker is headed for a major makeover in March as its cars become Chevrolets ...

... and the company itself is re-named and re-branded as GM Korea.

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The Daewoo signs will come down as General Motors looks to jettison the baggage tied to the name, both at home in Korea and in other countries including Australia.

Daewoo was always known as a cheapie brand and - just as the Lucky Goldstar electronics empire was reinvented as LG with its 'Life's Good' kicker line - it is now looking to make a major shift.

GM believes it will get a showroom bonus in Korea when it puts the Chevrolet badge onto its cars, starting with the Australian designed Camaro coupe. It is also confident that the new name will work better for export partners, including GM Holden.

It has struggled from the start to convince Australians on Daewoo, and is also looking for a significant upward swing in quality and sales starting with the facelifted Captiva SUV that hits local showrooms next month.

GM says the Korean change is part of a plan to position Chevrolet as a key global brand.

The strategy is already working in Europe, where acceptance of value cars is working better with Chevrolet instead of Daewoo badges.

In Korea, GM plans to use its global Chevrolet names including Spark and Aveo.

"We have studied the brand issue in depth for a long time and have come to the conclusion that launching a new brand strategy and making Chevrolet our primary brand is good for all stakeholders, including especially Korean consumers," says GM Daewoo spokesman, Park Haeho.

GM Daewoo already builds one of every four Chevrolet-branded vehicles sold globally and Korea is GM's center for small-car development and design.

[ltd]

Given that the only global cars that hit the roads in Oz under the Daewoo name are to have chevrolet badges put on them, I wonder how those idiots with chev badges on their commodores are going to feel now. Maybe now's a good time to buy stock in the company that makes the HOLDEN badges.

[nstg8a]

or to take it further, how long before they rename holden...

[sleek7]

Originally Posted by ltd

Given that the only global cars that hit the roads in Oz under the Daewoo name are to have chevrolet badges put on them, I wonder how those idiots with chev badges on their commodores are going to feel now. Maybe now's a good time to buy stock in the company that makes the HOLDEN badges.

hahaha oh I cant wait til I can start saying, hows your daewoo going?

[Halfmo Rocks]

take holden back to the GMH days...as a proud, proud ford boy...i'd love to se that

[Ben73]

Originally Posted by ltd

Given that the only global cars that hit the roads in Oz under the Daewoo name are to have chevrolet badges put on them, I wonder how those idiots with chev badges on their commodores are going to feel now. .

Exactly what I was thinking.
Can't wait to see these daewoos with Chevy Badges.

[Road_Warrior]

Originally Posted by ltd

Given that the only global cars that hit the roads in Oz under the Daewoo name are to have chevrolet badges put on them, I wonder how those idiots with chev badges on their commodores are going to feel now. Maybe now's a good time to buy stock in the company that makes the HOLDEN badges.

The GM Daewoo sourced cars for Holden will still have Holden badges on them. The corporate name change is to streamline it with what is already in the mass market in places like Europe Africa etc.

[Yellow_Festiva]

Originally Posted by Ben73

Exactly what I was thinking.
Can't wait to see these daewoos with Chevy Badges.

Has already happened, years ago. I have a similar pic to this running round that I took several years ago while on a holiday in Malta:

[Riksta]

I saw some twat with Chev badges on a Holden Cruze (or whatever that abysmal garbage collection is called) today. You mean its only going to get worse?

[glavas]

Originally Posted by sleek7

hahaha oh I cant wait til I can start saying, hows your daewoo going?

But daewoo does not exsist anymore???? It's all just GM

[fourl6]

Originally Posted by glavas

But daewoo does not exsist anymore???? It's all just GM

it was GMDAT until this change to GM Korea... daewoo just hasnt existed in aus for a few years...

[MethodX]

Im going to put Kia badges on my Festiva, will look too cool.

[Zedjay]

the captiva,cruze,spark are have had chev badges for years overseas..

[FG XR]

Originally Posted by ltd

Given that the only global cars that hit the roads in Oz under the Daewoo name are to have chevrolet badges put on them, I wonder how those idiots with chev badges on their commodores are going to feel now. Maybe now's a good time to buy stock in the company that makes the HOLDEN badges.

HAHAHAHAHAH couldnt have said it better myself.

Chev "Daewoo" V8