Record March 2010 new car sales! - VFACTS

[Smoke Pursuit]

Originally Posted by 4Vman

None of us really know how many units they need to make each month to remain viable because that number will change based on model mix and what margin they're sold for.

I totally agree though that Ford should strive to sell more cars... BUT at a profit.

What i do know is id rather sell 2500 cars a month with an incremental increase in sale YTD and return a small profit than sell 5000 cars a month, loose some market share and make a loss doing it....

Some though will still see the 5000 sales as some kind of victory or success.

How do you know they are making a loss tho through the commodore program? Yes they could be making a loss through Korean crap they import but theres nothing to say the Commodore isnt profitable. You have to remember cost isnt just materials and labour, its the R&D that originally went into the car to, so if you can spread the R&D over alot more cars then they soon become more profitable. This also goes for the fact that the VE is 4 years old now, so most of their investment would be covered!