Victoria's New Number plate message

[Ralliart]

Originally Posted by The Age

Number plates to carry safety message

Victoria has been on the move, the place to be and the garden state. Now its number plates will be focused on a road safety campaign.

Premier Ted Baillieu today said the government wanted to expand its regional campaign to "talk the toll down" across the state.

"Victoria's new number plate slogan will be a road safety message front and centre for every Victorian," Mr Baillieu told the Liberal Party State Council in Bendigo today.


"From tomorrow Victorians will be able to join the debate on the plate for our state."

The state's number plate slogans have been "Victoria - The Place To Be", "Victoria - On The Move" and "Victoria - Garden State".

Mr Baillieu said those plates had had their role and would be phased out.

The premier had flagged the idea of a new catchphrase for the state after winning last November's election, but now wants the slogan on licence plates to reflect the road safety message.

"There's no doubt that to put a road safety message across the bottom of a plate will reinforce our conviction about the importance of road safety," he said.

Road safety messages already in the public arena, such as "Don't Drink And Drive", may be on the cards but Mr Baillieu said this was an opportunity for Victorians to have their say on the appropriate slogan.

Mr Baillieu, who admitted he would have been caught speeding once or twice "a long time ago", said he did not have a set target for reducing the road toll, although that might be canvassed in a road safety action plan.

"Any death is one death too many - we'd like to see the road toll lower and continue to go lower," he said.

Victoria's road toll currently stands at 218 compared with 230 at the same time last year.

The new number plates are expected to be rolled out next year.

Oh my god! Has this state gone crazy on road safety?
This is the worst slogan i've ever heard.
Can't these politicians think about anything else apart from road safety.
I'm just glad i don't have a Victorian annoying number plate anymore.
I so feel like changing states after reading this, another nanny state rule. Grow up Victoria