Hyundai is outselling Holden in 2015

[DFB FGXR6]

Originally Posted by Yellow_Festiva

Don't assume low unit cost means low profit either. Take a look at how Domino's pizza is doing financially and you may be very surprised, even though their bread and butter sellers are $5 or $6 a pop.

That strategy is potentially working for Hyundai. I suppose what I'm trying to say is that Hyundai's strategy is too bombard the public with advertising,headline drive away prices and heavy fleet/rental sales but in the process have sell 4 times as many cars to make a profit.
Ford sales strategy was the same up until 18-24 months ago. Thing is, they no-longer have to keep a factory above water anymore and the "volume at all costs" (ie massive advertising dollars/low profit margin ect) is not something they want to a part of anymore....too much hassle. Granted, they do have image and quality control problem that have got to have affected sales as well as the change in sales tact.