2020 Ford Puma

Eurotrash · 15-03-2020, 12:13 AM

Quote:

Originally Posted by Adamz Ghia

Very true, but the lower entry price gets them in the door, then any salesman worth his salt will up sell them to the higher spec cars.

The funniest thing was when I took mum to buy her new Focus, she was banging on about how she’d struggle to afford the Trend (LZ) and maybe she shouldn’t get it. She got in, took it for a drive but still wasn’t sure she could do it. Then she spotted the Sport sitting two cars down and fell in love with it then and there. All of a sudden she didn’t care that it cost a couple of grand more, she’d manage just fine. Salesman didn’t have to do a thing!

And that's my point exactly, people have it in their minds they can only afford one thing and then walking out the door with another. A cheaper entry level price point wouldn't have hurt and maybe brought more people into the showroom. Make it the base model the 'Trend' and the then use the 'Zetec' badge and then ST Line.