Why Ford will fail in Australia.

[Bossxr8]

Originally Posted by jpd80

I'd hate to think that we descend to the level of calling Ranger buyers fools just because
they're prepared to pay a premium to get what they want.....

I think it's compelling that both Toyota an Ford are able to charge premium pricing for their
4x4 pick ups and still get decent sales, not only that, be the top two in the segment.

You get what you pay for. The Ranger, Hilux etc are worth every dollar over the competition. They are simply better vehicles. Drive better, better equipped, more powerful etc.

Isuzu recognized this and priced and specced the new D-Max to compete with them. The higher end stuff is where the action is. It's the cheaper stuff like the Triton and Navara that are falling behind and losing sales.