Ford CEO - Americans need to “get back in love” with small cars

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Originally Posted by ivorya

The same thing is happening in all areas of business, the accountants run the show.

Yes, they need to make money but when engineers are fighting for a $1 bolt and the accountants have only allowed 50c............
The heads of companies, these days, are puppets for accountants!!

very true, how come Ford have been running like that for the last 30yrs in that case
Every single Export market they have screwed up, not recently for decades.
As long as Nth Merica is OK, with what, damn pick ups.
Oh hang on we can't stop Mustang might I add, the only USA OE performance marquee never to have gone out of production unlike the stops and starts of their local competitors not that thats any guernsey might I add.
Most USA companies are backward and insular thinkers, no wonder someone like Musk has been able to make them look like rabbits in front of headlights re EV's, wasn't hard.
Its been the bean counter company forever and its day, sure smart business but at what costs overall.
You reap what you sew.
jdp China been a basket case long before they looked to re invest heavily the last 10+yrs.
GM/VW owned the major % of the market long long before and before the CCP/Chinese cars started Exporting.
Now that the CCP have built up their brand/model Export product AND incentivised their consumers to their own brands not surprised Ford share is not much, funnily it wasn't much since I started frequenting there the last 25yrs.

They bean counter company has screwed up big time, driven customers away and help other brands grow.
Real sad, typical yanks with their heads in the sand.