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Old 18-05-2005, 04:16 PM   #1
brendan24688
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Default Holden is no More

from http://www.ten-tenths.com/forum/showthread.php?t=69222

The Holden brand is no more.

At the opening of their new $200 million facility in Melbourne, the company has announced a name change - GM Holden.

It's about restoring links to US parent General Motors, apparently.

Ford v GM Holden?

Just doesn't have the same ring to it...
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Old 18-05-2005, 04:20 PM   #2
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ppl will still call it holden, just there "official company name/stock name etc" is GM holden...?
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Old 18-05-2005, 04:24 PM   #3
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GM-Holden
V
Holden?? besides the GM whats the differance..FA..... :yeees: _
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Old 18-05-2005, 04:36 PM   #4
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Its GM's way out of a financial black hole how many of the hoardes of Red Army Bogana have HRT tee shirts? Now if every one of them spends just $45 for a new GMHRT Shirt and $25 for a GMHRT Cap, then the books will be back out of the red in no time. :evil_laug
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Old 18-05-2005, 04:38 PM   #5
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If they want to change the name...Ford vs Chev would sound better.
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Old 18-05-2005, 04:40 PM   #6
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Its the same as Ford having its Trading name as Ford motor Co. or FoMoCo really.

They wont advertise or put GM holden on their cars. They have been GMH for ages though havent they?
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Old 18-05-2005, 04:42 PM   #7
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keep the holden alive they are our no.1 competitors . ie: to try and keep up with . or shit all over them either way i like them it keeps the ford dream alive.
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Old 18-05-2005, 04:46 PM   #8
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So its gone back to what it was 15 yrs ago GMH
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Old 18-05-2005, 04:50 PM   #9
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Why did they change it? A last-ditch effort to make average consumers think there was a merge?
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Old 18-05-2005, 04:55 PM   #10
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Quote:
Why did they change it? A last-ditch effort to make average consumers think there was a merge?
Didn't they change themselves to Holden Limited (or some such name) several years ago ??? I thought it was changed to look independant or something....

Sounds like a big **** to me.
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Old 18-05-2005, 04:58 PM   #11
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maybe gm wanted more publicity/coverage..
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Old 18-05-2005, 05:35 PM   #12
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Quote:
Originally Posted by Falcon Coupe
If they want to change the name...Ford vs Chev would sound better.
I agree.
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Old 18-05-2005, 05:38 PM   #13
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Quote:
Originally Posted by james
So its gone back to what it was 15 yrs ago GMH

Beat me to it.

They were know as General Motor Holden before they changed to Holden Ltd. The've just come full circle.
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Old 18-05-2005, 05:40 PM   #14
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Big whoops, I cant see anyone calling them GM Holden in every day general talk.
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Old 18-05-2005, 05:43 PM   #15
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I think the next Generation Commodore will come with a GM badge on the side like few of GM's cars.
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Old 18-05-2005, 05:53 PM   #16
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Holden has always been known as General Motors Holdens, or variations of. By renaming it GM-Holden they are simply bring it into line with the other divisions. You'll only see it on dealer materials and the like rather then on the cars. I wouldn't be suprised if all the components are rebranded simply GM in the near future anyway, I note that my former Renault van had a number of Renault/Nissan and straight GM brandings on it.
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Old 18-05-2005, 06:11 PM   #17
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lol I always thought they were called GMH.
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Old 18-05-2005, 06:39 PM   #18
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As far as I know, the company's proper name has always been General Motors - Holden.
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Old 18-05-2005, 06:44 PM   #19
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my mum used to work for "GMH" but it was back in the day, so not too sure if it stayed as that officially....

either way, its not gonna change much...although when holden fans bitch at me that holden is 100% australian etc etc, being assoiciated with GM wont really help their argument...
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Old 18-05-2005, 07:27 PM   #20
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Didn't do anything for the "GM Daewoo" rebrand... but lack of acceptance never stopped marketing before!
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Old 18-05-2005, 08:20 PM   #21
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Ive seen dealer signs in canberra with the white and blue GM-H logo on it. Its no different now than it was before. My mums commodore has GM-H logo on the the key and somewhere in the car

Last edited by MITCHAY; 18-05-2005 at 08:21 PM.
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Old 18-05-2005, 08:32 PM   #22
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They should call it Holden 360/2pi. Cause they have done a full circle?
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Old 18-05-2005, 10:04 PM   #23
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Meh, everyone will still call it Holden so it is no big deal. A couple of GM badges strategically placed on the car is all it will pretty much produce.
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