New FORD Advertising. This is more like it !!!

[csv8]

I filled up at 7 Eleven, this morning. On the pump handle it had an ad.."More Economical Than A Camry Hybrid" closer looking it was advertising the Mondeo LX Diesel. The pump handle next to it was for the Fiesta Econetic. This puts the FORD cars in the public eye!! good idea!!!

[chrisfpv]

Fuel pump handles...for when you can't even get it right on TV.

[GASWAGON]

Tightasses!

[Windsor220]

Its a good idea. Thining outside the square and will get seen. Now time to get some decent tv ads.

[SteveJH]

Smart idea actually. Everytime they fill up their car, they'll think "Maybe I should get one of those next time", or "I should have got one of those if it would cost less to run".

Bit outside the box, but smart thinking. I mean, everyone with a car has to go to a petrol station fairly often, but not all people watch the TV often or listen to the radio often.

[LeadFoot81]

I think its a great idea, not only the message but it's also getting the brand names out there

[irlewy86]

Originally Posted by XR

Fuel pump handles...for when you can't even get it right on TV.

TV isn't the be all and end all of marketing.

[Iggypoppin']

That's what I call clever advertising. Well done and must I say, FINALLY

[Scott]

Is there handles on fuel pumps? Must look at them next time I fill up..

[Paxton]

Well, you guys will like this then:

[Grippy]

That Territory billboard looks fantastic, what an ad!

[g220ba]

Originally Posted by EF_6

Tightasses!

I can't imagine it would be very cheap for this form of advertising. I would think it would get people talking more than another TV ad or print media ad which would probably just be ignored anyway.

[GS608]

Both great ways of advertising, much better than a tv or radio ad where most people tune out or use it as grab another drink/go to the toilet break. You always notice billboards on the freeway.

[kenz]

I've either never noticed whats on the handle of the pump or all the pumps Ive used have never had anything on them. I can't recall ever seeing or noticing something on a pump handle...

[Chilliman]

With all the different forms of media out there today, TV advertising isn't as effective as it once was. In the past you used TV to cover a wide target audience but these days you have to profile your target consumer and aim the advertising directly at them in a medium that they access.

I'm sure alot of you realise that more and more people are watching less and less traditional TV with the advent of Pay TV and the internet not to mention the proliferation of Smart phones and tablets!

[chrisfpv]

Originally Posted by irlewy86

TV isn't the be all and end all of marketing.

You're right, fuel pump handles are the next big thing.

[BHDOGS]

with petrol at $1.50 a litre here in Adelaide id pay attention to advertising for a more fuel efficient car especially at a fuel pump

[Iggypoppin']

Originally Posted by XR

You're right, fuel pump handles are the next big thing.

Someones a negative Nancy tonight...CSV8 noticed the advertising on them so others will too, maybe a positive comment wouldn't go astray, at least ford are trying something new.

[csv8]

It was on 7 Eleven pump handles, Jindalee, QLD....don't now about BP ....Shell etc.

[csv8]

Originally Posted by Paxton

Well, you guys will like this then:

There are three of these ad billboards between Lutwchye and Aspley, QLD!!!
Thats expensive advertising,,but good on FORD its getting the message out there.!!!!

[Adamz Ghia]

Why not on pump handles? It's a great way to advertise, think how long you have to stand there to fill the car (takes ages in the ute), people will notice this. They aren't a new idea, been around for a while, and they must work because you can only sell something to meet a demand...

[CODSASR]

servo I always use have always had there coke and mars bar deals on the pump handles but noticed the ford ones when I filled up before.

I heard the guy filling up on the other side of the pump say to his wife that they should go check out the mondeo tommorow...Guessing they where alredy looking for a new car

[irlewy86]

Originally Posted by XR

You're right, fuel pump handles are the next big thing.

You must be from the "Doors, doors, doors" school of advertising

[jpd80]

Originally Posted by csv8

There are three of these ad billboards between Lutwchye and Aspley, QLD!!!
Thats expensive advertising,,but good on FORD its getting the message out there.!!!!

Well done Ford, now do the same thing when Ecoboost Falcon and EcoLPI are launched later this year.
Get all over the public with prominent billboards and advertising, your products do not sell themselves
so start reconnecting with potential buyers and get them into the showroom for a test drive.
Getting people into vehicles is the hard but once they do a test drive the conversion rate to sale increases.

[Dr Smith]

Originally Posted by jpd80

Well done Ford, now do the same thing when Ecoboost Falcon and EcoLPI are launched later this year.
Get all over the public with prominent billboards and advertising, your products do not sell themselves
so start reconnecting with potential buyers and get them into the showroom for a test drive.
Getting people into vehicles is the hard but once they do a test drive the conversion rate to sale increases.

And I think that in a nutshell has summed up past thinking by Ford.."if we build a great car it will sell itself". Well maybe that was the case in 2002 however building a good car also needs great marketing because as we all know the best selling car is not always the best car. And even back then the hype GP built up was outstanding for the BA release and then Terry.

[BradZ]

Imagine Hybrid Camry drivers using that pump.

[fordv8!]

yeah saw that yesterday great idea

[vztrt]

Originally Posted by XR

Fuel pump handles...for when you can't even get it right on TV.

I know i get excited for the ads on TV....

[tezxr8man]

Originally Posted by jpd80

Well done Ford, now do the same thing when Ecoboost Falcon and EcoLPI are launched later this year.
Get all over the public with prominent billboards and advertising, your products do not sell themselves
so start reconnecting with potential buyers and get them into the showroom for a test drive.
Getting people into vehicles is the hard but once they do a test drive the conversion rate to sale increases.

Now all we need is a dealership to let you drive the cars without making you feel like a criminal for thinking bout it and we'll be on to a winner

[uranium_death]

I am proud to drive a Falcon.
I enjoy the car. I love driving it.
For me personally, I am not concerned about the fuel consumption where I'll worry. I always monitor it, but I bought the car understanding that with the larger engine and larger body (two things I love), I'll pay more at the bowser.

BUT I am bloody pleased to see Ford really stick into the low fuel consumption market with the Territory Diesel, the Mondeo Diesel and the Econetic Fiesta. They're top cars in their respective segments and I hope that in time people will realise that while a little more pricey, Ford's European offerings are worth it.