Falcon EcoBoost sales

[flappist]

All who feel like sticking the boot into Ford remember there is a new section of the T&C which precludes "Ford bashing".

Originally Posted by T&C Section 8

Continual posts containing negative comments about the Ford Motor Company, Ford related product or the AFF community. This does not mean that you can't raise a legitimate issue or make the occasional negative comment but consistent bashing won't be tolerated.

[Nikked]

Originally Posted by Brazen

Suit 3: "umm why don't we explain how Ecoboost works showing the benefits over other engine types and at the same time show the benefits of Falcon while one is driving along beautiful Australian scenery. This will let us open up an rational dialogue with buyers portraying the strengths of the car while at the same time appealing to the emotional aspects of buying a Falcon. After all buying a car is a significant investment and Falcon has copped a bit of flack lately so its important we give people reasons to buy the car by appealing to their heart and their head"

Because...

[Brazen]

Originally Posted by flappist

All who feel like sticking the boot into Ford remember there is a new section of the T&C which precludes "Ford bashing".

What about external advertising agency bashing? But in all seriousness I will tone it down.

[LG17]

Just saw an ad on TV for the EcoBoost Falcon - first one I've seen for ages!

Wasn't bad either - sold the message quite well.

[Brazen]

Originally Posted by Pepscobra

How do you pick an Ecoboost?
Is it just a badge somewhere?
Cant say I've seen one yet.
?

I can usually tell on XT by the slightly lower ride height

[Pepscobra]

But I just checked ford.com.au and it indicates the EB is only available on G6 and G6E... So it is available on XT?

[XR Martin]

They need Mike Rowe, and advertise it similar to how the F150 Ecoboost was.

The 'Torture test' series of videos is probably one of the best marketing campaigns Ford has ever put out.

If they do a similar series with the Falcon I think it would get people interested.

For example:

250k kms of Dyno Testing
Transporting a bunch of people up a steep mountain
24hr round a race circuit
Towing comparison between a 3L Omega and maybe an SUV

[naddis01]

Originally Posted by Pepscobra

But I just checked ford.com.au and it indicates the EB is only available on G6 and G6E... So it is available on XT?

The Ford website needs some work as it is missing alot of info on the XR6 turbo and the XT. Try and 'build and quote' either of those models or look at their specs.

[Nikked]

Originally Posted by Pepscobra

But I just checked ford.com.au and it indicates the EB is only available on G6 and G6E... So it is available on XT?

Optional Features (at extra cost)

• 8" Colour touch screen with prestige audio
• Matching spare alloy wheel
• Towbar - 1600kg rated
• EcoLPi
• EcoBoost

http://www.ford.com.au/cars/new-falcon/models/xt

[olds]

Originally Posted by flappist

All who feel like sticking the boot into Ford remember there is a new section of the T&C which precludes "Ford bashing".

You can ban me now . Purchased (out of my hard earned not company cars ) 3 Brand new fords in the last 2 years and if I cant comment honestly on my experience on his forum I may as well be in North Korea

[csv8]

olds..I feel like that at times, too..just hang in there, its a few who cann't take honest criticism of Ford ...FF is supposed to be for discussion on Ford...good or bad....just hang in...its a good site...

[XtRmn8]

Originally Posted by Pepscobra

Why isn't the EB available on the XT?
I thought that would be the logical model to have it on??

^^
Ford if you are reading this, your marketing of the EB Falcon has worked wonders!!

With deals like the one below I don't understand why Ford can not push the EB XT at 29990 drive-away with a good finance deal. If they are selling near new demos for low 20's surely they can do something around the 30k mark drive-away to stimulate some sales??

http://www.carsales.com.au/dealer/de...5d&sort=~Price

[BHDOGS]

Originally Posted by olds

You can ban me now . Purchased (out of my hard earned not company cars ) 3 Brand new fords in the last 2 years and if I cant comment honestly on my experience on his forum I may as well be in North Korea

you must be old because your eyesight obviously doesnt work try reading the definition again before you set sail for kims interment camp paradise

[Pepscobra]

This is how well the Ford website is promoting EcoBoost on the XT...

[Joe5619]

Is there actually a Falcon Ecoboost add, or is everyone getting confused with the Mondeo one?

[flappist]

Originally Posted by olds

You can ban me now . Purchased (out of my hard earned not company cars ) 3 Brand new fords in the last 2 years and if I cant comment honestly on my experience on his forum I may as well be in North Korea

Did you actually read the quote form the T&C?

If you have a legitimate experience there is no issue, the warning in only for those who are just hell bent in deriding Ford.

e.g. "I have a Ford and its wheels fell off" is not Ford bashing if you actually had a Ford and its wheels fell off.

On the other hand 50 gazillion posts with a central theme of "Fords are crap because their wheels fell off, Ford engineers are crap, Ford Marketing is crap, Ford is crap" will draw the crabs....

[naddis01]

Originally Posted by Pepscobra

This is how well the Ford website is promoting EcoBoost on the XT...

image

That is what I meant about looking for the specs. Now do the same for the xr6 turbo. Then try and 'build and quote'.

[EDManual]

who watches TV anymore?

I cant remember the last time I did... (apart from abc4kids, no ads)

Havnt seen an ad of any kind in at least a year. TV, why bother?

[csv8]

I went for drive in the new Hybrid Camry, its very quiet and responsive..impressed. !!!

[AU Mont]

love the new ecoboost ad, kids had a chuckle they thought it was great, spent the next 10 mins doing the whistle haha

need more 'feel good' ads like this!!

[ryeman]

Its the old conundrum, how to develop a great add without employing an arts graduate who usually has no understanding of the sciences which you need to get that message across.

[Falcman0o7]

[Pepscobra]

Originally Posted by EDManual

who watches TV anymore?

I cant remember the last time I did... (apart from abc4kids, no ads)

Havnt seen an ad of any kind in at least a year. TV, why bother?

"Yeah, but, you are aware that there's an invention called television, and on this invention they show ads, right?"

[barra240t]

Coming from the front line ecoboost Falcon hasn't been selling which frustrates me a hell of a lot. We have tried from our end with a lot of different angles on creating interest but we don't get the traffic. We have a demo G6 advertised at $29,990 drive away for God's sake!

I've driven this demo quite a few times and I always come back thinking this is such a nice car. I'd buy it over the 6 any day. To bad I can't get it in an XR.

[Brazen]

Originally Posted by barra240t

Coming from the front line ecoboost Falcon hasn't been selling which frustrates me a hell of a lot. We have tried from our end with a lot of different angles on creating interest but we don't get the traffic. We have a demo G6 advertised at $29,990 drive away for God's sake!

I've driven this demo quite a few times and I always come back thinking this is such a nice car. I'd buy it over the 6 any day. To bad I can't get it in an XR.

There needs to be a national campaign on XT Ecoboost. $29,990 driveaway.

[turbodewd]

The EcoBoost should be, and probably is, targetted for fleets mainly. It complies with the absurd 4cylinder preference that the ACT NSW and Qld State govts have.

[ryeman]

Originally Posted by turbodewd

The EcoBoost should be, and probably is, targetted for fleets mainly. It complies with the absurd 4cylinder preference that the ACT NSW and Qld State govts have.

Ahh, so that's how they avoid supporting Ford and Holden production .

[Brazen]

A police pack Falcon Ecoboost would be a good police unit - especially with the amount of kms they do.

[jpd80]

Originally Posted by Brazen

A police pack Falcon Ecoboost would be a good police unit - especially with the amount of kms they do.

Does anyone know whether the various police forces have even made inquiries regrading the Ecoboost Falcon?

Is this the same Govco brick wall that Ecoboost ran into with "Emission rating" BS on the green car guide?

[kypez]

Originally Posted by olfella

Mine G6E is ordered and I hope to pick it up in early June. I picked it not only for the motor, but the improved handling with the better weight distribution. So it will be a highway car as well as local.

Mate, I'm sure you'll love it! I've got 16000 kms on mine now with trips to Brissy and Melbourne. As I've mentioned before, I got from Melbourne to Sydney on a single tank. Brissy saw me needing to get fuel half way between Gold Coast and Brissy. Its awesome on the highway and really great on fuel. The gearing has been setup to keep the car at around 2000 rpm (peak torque) at 110kms/hr which makes overtaking really good and reduces the number of drop downs when it comes to hills.

I might add that I have debadged my car so no one will know its a G6E or Ecoboost from the back (not because I'm hiding anything, I've done the same on my XR8).

It still boggles the mind that they arent selling well cause its really an amazingly well made car. The less weight through the twisty's makes it so much fun for a soft sprung car. The dynamics are fantastic for a big car with the non sports suspension.