Ford's First Half Worldwide Sales Breakdown

[Falc'man]

FordInsideNews Exclusive: Ford's First Half Worldwide Sales Breakdown


Ford introduced many products during the first half. The most notable would be the World Fiesta into the North American Market, but the biggest intro, when you consider market size, was the Figo into the India Market. Thanks to that small car, Ford India sales in the first half outnumbered the sales for all of the 2009. Now when you consider profit, the new Super Duty has sent sales of the World F-Series/Lobo to two year highs. The South American Market didnt have much in terms of new product except for the facelifted L.American Fiesta and EcoSport. Europe only had the notable introductions of the facelifted S-Max and Galaxy. Of course, most new products for the year will come out later this year in all markets and will be included in my full year report.

Ford ended the first half #1 in Canada, the United Kingdom, Hungary, and Turkey. It also had huge market share improvements in China, the United States, and India. It also regained the #2 position in the United States.

To be included the following list, a market must have added sales for at least one model for at east one month. Markets adding sales below included the United States, the Euro19, the Baltic States, Brazil, Argentina, Australia, South Africa, New Zealand, China, Inda, Chile, Russia, Taiwan, Indonesia, Venezuela, Canada, Turkey, Chile, Mexico, Thailand, South Korea, Algeria, Slovenia, and the Philippines.

The race for 1st place in sales was very close between three models, but in the end, thanks to amazing sales in March, the World Fiesta won by a slim margin. In 2nd place was the World Focus with the World F-Series/Lobo right on its tail winning 3rd place. Eventhough the World F-Series/Lobo was in 3rd place, it will likely win for the year judging by sales trends of the past quarter.





Model Breakdown

1) World Fiesta - 291,182
2) World Focus - 289,651
3) World F-Series/Lobo - 288,721
4) World Fusion - 126,903
5) World Escape - 121,058
6) N.American Focus - 101,143
7) Transit - 89,631
8) Mondeo - 82,523
9) L.American Fiesta - 69,505
10) Edge - 64,245
11) E-Series - 60,883
12) Euro Ka - 59,100
13) S.American Ka - 49,936
14) Mustang - 42,702
15) N.American Ranger - 40,982
16) Kuga - 39,201
17) Taurus - 39,075
18) Explorer - 36,756
19) Qingka - 34,157
20) C-Max - 33,400
21) EcoSport - 31,254
22) Transit Connect - 30,483
23) Figo - 25,771
24) S-Max - 24,371
25) Flex - 22,727
26) Euro Fusion - 21,690
27) Falcon - 21,683
28) Crown Victoria - 19,271
29) Expedition - 19,058
30) Milan - 16,962
31) Grand Marquis - 15,742
32) Mariner - 15,198
33) L.American Ranger - 14,365
34) World Ranger - 13,145
35) Galaxy - 12,800
36) MkX - 12,267
37) MkZ - 12,064
38) S.American Cargo - 9,443
39) MkS - 8,252
40) Indian Fiesta/S.African Ikon - 8,222
41) S.American F-Series - 8,206
42) Town Car - 6,617
43) Territory - 6,107
44) MkT - 4,496
45) Navigator - 4,442
46) Bantam - 3,810
47) Endeavor/Everest - 3,742
48) Courier - 3,668
49) Indian Ikon - 3,138
50) Mountaineer - 3,031
51) Asian Escape - 2,775
52) Heavy Trucks - 1,527
53) T4 - 993
54) Econovan - 767
55) Euro Cargo - 69 (only Q1 Russian sales)
I-Max - Unknown
Mark LT - Unknown
Baowei - Unknown
Baodian - Unknown

Discontinued:
LCF - 72
Sable - 37
Taurus X - 20


Sales by Category

Cars
City - 59,100
Sub-Compact - 447,754
Compact - 433,496
Mid-Size - 238,452
Full-Size - 110,677

Utility Vehicles including MPVs
Sub-Compact - 52,944
Compact - 216,367
Mid-Size - 159,597
Full-Size - 50,723

Utility Vans
Compact - 31,250
Full-Size - 150,514

Trucks
Sub-Compact - 7,478
Compact - 68,492
Full-Size - 296,927
Above - 45,268


http://www.fomoconews.com/forums/sho...3717#post33717

[XRtowcar]

Falcon seems to do quite well against Taurus on those figures.
You think with a market like the US, Taurus would be up around 70,000.

[R-Design]

Originally Posted by XRtowcar

Falcon seems to do quite well against Taurus on those figures.
You think with a market like the US, Taurus would be up around 70,000.

Add the Lincoln MKS and Ford Explorer (pending) and the numbers are over 80,000 compared to fewer than 30,000 for Falcon/Territory. I'm guessing Ford NA will have a much larger say than AU when developing the next generation platform.

[bobthebilda]

Well those figures do raise other issues. I assume the Falcon numbers do include ute sales (as their is no other breakdown for falcon utes). Thus at 21683 (falcon) plus 6107 (territory) the total sales from c'feild production was 27790.

At approx 110 working days this first half year, that only requires approx 252 cars per day. Doesnt seem to require much of the ramping up to 285 per day as speculated by Burella, or even a great need for to be working weekend overtime.

[phillyc]

Originally Posted by bobthebilda

Well those figures do raise other issues. I assume the Falcon numbers do include ute sales (as their is no other breakdown for falcon utes). Thus at 21683 (falcon) plus 6107 (territory) the total sales from c'feild production was 27790.

At approx 110 working days this first half year, that only requires approx 252 cars per day. Doesnt seem to require much of the ramping up to 285 per day as speculated by Burella, or even a great need for to be working weekend overtime.

Good analysis. But, don't forget that the start of production happened around the 20th of January and in March IIRC there was a loss of about 4 days production with a troubled supplier.

Also we should remember that volume doesn't equal best. Ford heirachy are very aware of the quality and appeal of the locally designed and made product.