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The Pub For General Automotive Related Talk |
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#61 | ||||
Regular Member
Join Date: Nov 2005
Posts: 124
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DAILY - HYUNDAI ELANTRA SR TURBO DCT CURRENTLY OWN - EA II FAIRMONT GHIA & XY FAIRMONT 250 2V PREVIOUSLY OWNED - BA II FAIRMONT (FACTORY OPTIONED PREMIUM SOUND & ICC, CORNERING LAMPS, iDESIGN 17“ WHEELS) & XL DELUX SEDAN |
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#62 | ||||
FF.Com.Au Hardcore
Join Date: Apr 2007
Posts: 601
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At that point, I thought, "i wont buy a car." Can't get the deal I want on a new Ford, I won't buy anything. Reluctantly I went and saw a Holden dealer. I am no marketing specialist. I do however understand that in business, it costs less money to keep an existing customer than it costs to attract a new one. |
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#63 | |||
7,753
Join Date: Dec 2004
Location: Tasmania..... Moderator: Tas FPV club
Posts: 5,128
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It’s the Ford brand that is being leveraged not specifically any one product under that umbrella. You stick Ford wins V8 supercar championship 3 years running on car sales and watch what happens to the search counters on ford related topics. It’s the Ford motor company that you leverage not specifically Falcon although in its 50th that wouldn’t hurt either.
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#64 | |||
FF.Com.Au Hardcore
Join Date: Apr 2007
Posts: 601
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If I had not of watched the races (didn't even know they were on), I would have found out who won. I would not have needed a full page ad or prime time TV ad. I would have called a mate. The point is, people who want to know will find out, people who don't will just tune out when the ad comes out. Wasted money on an audience who doesn't care. If I had the money to buy a new, I would just go and buy a new GT. Not because they won, but because I like them. Don't care if they lost every race, wouldn't care if they didn't even show up to compete. I would still buy one. |
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#65 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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#66 | ||||
Chasing a FORD project!
Join Date: Jul 2008
Location: adelaide
Posts: 5,114
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1996 BMW 740iL V8. TV, phone, leather, sunroof, satnav, all as standard. Now with 19" TSW Brooklands, 2 1/2" stainless steel exhaust, plus more coming soon. |
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#67 | |||
7,753
Join Date: Dec 2004
Location: Tasmania..... Moderator: Tas FPV club
Posts: 5,128
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In this business you can’t afford to limit your appeal to just the people that attend the sport. To truly gain a potential benefit from that investment you also have to tell the rest of the country what you have achieved. Thats the only way to effectively justify motorsport investment, exposure to the highest number of potential customers. V8 promotion by itself doesn't work and you can't rely on people making their own effort to find out. If that were the case FPV would not be promoting the 5.0 engines and products. If you pay close attention to where those ads are it pretty much tells you what they see and feel from the market. It’s not what you say it’s where you say it that derives the biggest benefit. You pick the most efficient media to get that measure across and today that’s probably not a news paper taking into consideration the age of the people Ford need to attract.
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#68 | |||
Regular Member
Join Date: Nov 2005
Posts: 124
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Pretty much every single member here is here because they like and enjoy Fords in one way, shape, or another. We want them to be successful and here for the long haul. I only started this because I thought a chance to promote the brand went begging. Let’s call it constructive criticism of the marketing rather than bagging. The fact that so many feel so passionate to add to the debate is a good thing, whether we agree or not about how to go about it, we all want a strong and successful Ford Motor Company of Australia.
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DAILY - HYUNDAI ELANTRA SR TURBO DCT CURRENTLY OWN - EA II FAIRMONT GHIA & XY FAIRMONT 250 2V PREVIOUSLY OWNED - BA II FAIRMONT (FACTORY OPTIONED PREMIUM SOUND & ICC, CORNERING LAMPS, iDESIGN 17“ WHEELS) & XL DELUX SEDAN |
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#69 | |||
Steve
Join Date: Jun 2007
Location: Sth East Qld
Posts: 1,284
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Unless the production series ? ,gets more notice ,the days of promoting sports models in organised racing series are coming to an end.
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Currently no Fords . 2005 Statesman International 5.7, Mazda 2 and a Hilux. Former Fords: 2010 Ford Escape 2007 BF11 GT, TE50 Series 1 ,AU V8 One Tonner ,EL Falcon Wagon, ED Fairmont , EB Falcon Series 1. Mk 2 Cortina Company Fords : 3 BA Falcons , EB 11 Falcon Wagon , Ford F350 351 V8. |
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#70 | ||
Mustang GT mmmmmm......
Join Date: Jan 2006
Location: Mornington Peninsula
Posts: 1,459
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Can i state something obvious, that Ford dosen't even sell a V8 powered model sedan in Australia.
What are they going to advertise? We just won a championship in a car we dont sell.
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I have become a Mustanger. |
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#71 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
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Recalling my Terri and replacing the rubber seals free of charge when it became obvious they weren't up to spec, would have impressed. Replacing the front ball joints with a new design and/or warranting the car for its lifetime when it was obvious there was an engineering fault, now that would have impressed. A personal letter from Ford explaining the issues and what is being done to fix them, followed up by a courtesy call, that impresses. Thats the kind of stuff you talk about at work, with your mates, at the club. Winning a car race. No. Glossy promo magazines with third tier sportsman, standing next to loaner Fords at the beach. Nope. Seeing a Falcon on my Zinger burger or whatever crap food this week. Nope not that either. You either meet customer expectations or you end up going around in ever decreasing circles, which is exactly what Ford Australia are doing. Customers have far too much choice on the Australian market now, to ever need to "put up with the big three" which is where a lot of Ford and their dealers mindset is still at. Certainly their American imported bosses seem to think that way. Ford don't fix things, well ok FG was heading in the right direction under their last Aussie boss, but basically you are right. Ford do what they have always done. Their dealers do what they have always done. While each year the people and the market that will put up with that crap, gets smaller and the money Ford has to actually fix anything gets smaller too. The FG GS I drove recently said that at least some engineers and guys on the line get that. It was the best driving experience behind the wheel of a Ford I have ever had. I now have a Ford at the top of the list for my next car. Thats not something I would have ever bet on. Still in the end Falcon isn't the only underselling model at Ford, because this issue of sales isn't just a Falcon problem. Its a Ford Australia problem and how they do business - which an increasing number of Australians don't agree with and wont accept. Dan |
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#72 | ||
7,753
Join Date: Dec 2004
Location: Tasmania..... Moderator: Tas FPV club
Posts: 5,128
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Did I not just say promotion of the brand and it success has nothing to with the the actual race car?
Fixing the product should happen regardless but has nothing to do with capitalizing or marketable opportunities based on success.
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BREAKING NEWS: The Pity Train has just derailed at the intersection of "Suck It Up & Move On" after it crashed into "We All Have Problems" before coming to a complete stop at "Get the Hell Over It." Reporting LIVE from Quitchur Bitchin' Last edited by HSE2; 07-12-2010 at 11:14 PM. |
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#73 | |||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,567
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Like someone said before, its about being on the winning team, its the aura you give a company that can sway the people that need swaying. Not us on a forum, we are easy targets. Its as good as any fuel efficiency/gizmo ad....actually being emotional its even more powerful than tangible assets. Your Holden analogy is quite right, on paper, in reviews everything, they are out done by Ford and the competitor yet they still sell (yes many things at play but they have the numbers)...so...its obvious that marketing and the advanced of the brand itself plays just as important part than a kilowatt badge on the car. People have to be tempted, informed, enticed before they actually fork over the cash.
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#74 | ||
Regular Member
Join Date: Apr 2010
Posts: 487
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If Ford and FPV were really smart, pack up a new GTP in Auto and Manual and an F6 and send them to the Top Gear Track in the UK and get a review done. World wide recognition andvertisement, I know people in the UK who are already looking at bringing a GT into the UK. Great export opportunity.
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#75 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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I've given up being critical of Ford, I think the buying public is the only judge and jury they deserve,
anything else is emotional nonsense presented by blind fans or malevolent critics. Let's just watch the figures and see who buys what and what Ford/Holden's 2010 profit/loss is like. December and January are traditionally low sales months as the factory closes for breaks and maintenance. Hope springs from new products flowing next year, Territory TDCI, Ecoboost Falcon and LiLPG I-6 should really add to local production figures and sales, giving some joy back to crest fallen fans like me.... Last edited by jpd80; 07-12-2010 at 11:55 PM. |
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#76 | ||
Regular Member
Join Date: Nov 2005
Posts: 124
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Just thought I'd mention there is a full page ad in the front half of today's Herald-Sun for Falcon XR6. Coincidence? Didn't mention the V8SC championship, that's not what they are promoting, but it does demonstrate promoting good news, even with an * next to it. Good to see regardless.
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DAILY - HYUNDAI ELANTRA SR TURBO DCT CURRENTLY OWN - EA II FAIRMONT GHIA & XY FAIRMONT 250 2V PREVIOUSLY OWNED - BA II FAIRMONT (FACTORY OPTIONED PREMIUM SOUND & ICC, CORNERING LAMPS, iDESIGN 17“ WHEELS) & XL DELUX SEDAN |
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