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Old 10-05-2017, 12:41 PM   #31
Blue_XR
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Default Re: Ford Edge to be renamed Ford Endura .

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Originally Posted by SensationFG8 View Post
I will look at this from a different perspective.

If the Endura, comes standard with AWD, seven seats and a diesel, these options would automatically increase the asking price of the car. Maybe these are the standard options that people want? I am just speaking out loud here but it would be interesting to hear thoughts.

Maybe what they need is a 5 seat version with FWD and a petrol model to reduce the price and allow this car to be competitive.
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Old 10-05-2017, 02:08 PM   #32
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Default Re: Ford Edge to be renamed Ford Endura .

All the cars I linked have a 4x4/AWD option around the 45k mark. Even if the Endura comes standard with AWD it's still a good 5k off the mark for the lower end of town.

Even if the Endura comes standard with AWD it's still a good 10k off at the upper end of town, assuming the prices quoted for it are real.

What does the extra 5/10k get you the other cars dont have? It's also not like Ford is the bedrock of reliability/quality that allows them to demand a premium.
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Old 10-05-2017, 03:03 PM   #33
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Default Re: Ford Edge to be renamed Ford Endura .

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Originally Posted by SensationFG8 View Post
...
It's also not like Ford is the bedrock of reliability/quality that allows them to demand a premium.
... or brand status, or customer experience, or retained value

Maybe I'm old fashioned but I thought you had to earn the right to a premium before you began charging for one.

Ford





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Old 10-05-2017, 03:42 PM   #34
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Default Re: Ford Edge to be renamed Ford Endura .

This name isn't set in concrete yet, there is another name - Equator.
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Old 10-05-2017, 03:56 PM   #35
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Default Re: Ford Edge to be renamed Ford Endura .

Fair chance none of the details in the trademark are correct. Price for one, because they will want to keep that secret until it's released surely?

I'd be shocked if it was 50k when the Territory was 38k?

And 75K for the top model, that's Everest Titanium money.
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Old 10-05-2017, 08:07 PM   #36
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Default Re: Ford Edge to be renamed Ford Endura .

They could call it the Expletive, because of what you will say to the dealer after they give you the price.
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Old 10-05-2017, 08:47 PM   #37
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Default Re: Ford Edge to be renamed Ford Endura .

Ford Enema? Because it goes like a shower of shi....
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Old 11-05-2017, 02:03 PM   #38
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Default Re: Ford Edge to be renamed Ford Endura .

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Ford Enema? Because it goes like a shower of shi....
Not with the diesel it won't. Maybe if they offered the 2.7 twin turbo V6 like the do in the US it would.
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