VFACTS April 2019

[DFB FGXR6]

https://www.caradvice.com.au/753296/...sales-figures/

Ford finished the month in 4th position -

Ford EcoSport 26
Ford Endura 161
Ford Escape 293
Ford Everest 312
Ford Falcon 0
Ford Fiesta 1
Ford Focus 273
Ford Mondeo 76
Ford Mustang 422
Ford Ranger 4X2 274
Ford Ranger 4X4 2,737
Ford Territory 0
Ford Transit Custom 143
Ford Transit Heavy 85
Ford Total 4,803

Interesting to note that Mitsubishi after having had a stellar March, has fallen away in April. Brought forward sales / demo's?

[MITCHAY]

Good result for Ford. Holden are getting smashed like we all thought they would.

I guess that's the difference between having a good range and riding on the coattails of your best car that doesn't exist anymore

[arronm]

Ford would probably be broke without Ranger. Who would have thought people like driving commercial trucks as a daily.

[au2000]

Toyota 15,135 -9.1%
Mazda 7,644 -1.0%
Hyundai 6,469 -9.3%
Ford 4,803 -0.4%
Mitsubishi 4,717 -14.4%
Kia 4,521 0.4%
Volkswagen 3,505 -10.5%
Holden 3,483 -23.8%
Nissan 3,025 -0.1%
Subaru 3,006 -25.2%


HILUX 3621
RANGER 3011

The positives I see above is that from the top 10 ford was 1 of only 3 makes to have a small drop -4% (Nissan & mazda -1% each) while Kia was the only 1to have a + %

Still worries me the Ford banks so heavily on Ranger, Without ranger, Ford sold 1,792 vehicles for April, Just shows how important Ranger is in ford's line up for overall sales & profit, without it, Ford would be out of the top 10. As it stands, there is only 300 sales between 4th & 6th.

[au2000]

Originally Posted by MITCHAY

Good result for Ford. Holden are getting smashed like we all thought they would.

I guess that's the difference between having a good range and riding on the coattails of your best car that doesn't exist anymore

technically, Ford is riding on the coattails of 1 vehicle atm, without it we would be in sales oblivion, worse off than Holden's current predicament

The rest of the range is not exactly holding its own.

[arronm]

Yep, no more large 4 door family sedan from FORD. Buyers wanting that in an Aussie brand have to buy a commodore.

[Fordman1]

Originally Posted by arronm

Yep, no more large 4 door family sedan from FORD. Buyers wanting that in an Aussie brand have to buy a commodore.

Ford is an Aussie brand ?

[lra]

I don’t understand this current Ford V Holden chest thumping. Both brands are now nothing. The glory days are over.
OK, Ford outsold Holden, but take the (imported) Ranger out, and Holdens (imported) sales are better. So what ?
Ohh, but the current Ranger was proudly designed in Australia. So what ?
Aannd, Holden does a lot of development and product testing in Autralia. Again … so what ?
A token effort by both companies so they can state that they still employ Australians, and it hasn’t been 3 years yet since the shutdowns.
My bet is that by 2026, Australian based input will be zero, apart from driving vehicles off a car carrier. We may be able to brag about how an Australian designed the roo bar on the top selling vehicle, the Great Wall ute.

[csv8]

Ram sales !! Among the very few brands to show some growth over April 2018 were Volvo Car (up 20.8%), Skoda (up 38.3%), MG (up 126.7%), Porsche (up 9%), Ram (up more than 800% thanks to the 'new' 1500), Haval (up 263.6%) and Great Wall (up 114.9%). People knock the Captiva but Acadia isnt selling !!! Captiva sales more than Acadia.

[EBSXR6]

It will be interesting to see Ford's model mix in the future.

[Franco Cozzo]

Originally Posted by au2000

technically, Ford is riding on the coattails of 1 vehicle atm, without it we would be in sales oblivion, worse off than Holden's current predicament

The rest of the range is not exactly holding its own.

Makes you wonder if they'll discontinue the rest of the range and just have Ranger, Mustang and Everest and some of the Ford Performance range.

[Fordman1]

Originally Posted by lra

Aannd, Holden does a lot of development and product testing in Autralia.

Does “a lot” = SFA ? Maybe it does....

[EBSXR6]

The Dunnydore is listed in large class with the Stinger and Superb and in some dimensions the Camry is bigger than the Dunnydore.
I would have thought all 3 belong in the medium class with the Camry, Mazda 6, Mondeo etc

[Hawkeye84]

Originally Posted by DFB FGXR6

https://www.caradvice.com.au/753296/...sales-figures/

Ford finished the month in 4th position -

Ford EcoSport 26
Ford Endura 161
Ford Escape 293
Ford Everest 312
Ford Falcon 0
Ford Fiesta 1
Ford Focus 273
Ford Mondeo 76
Ford Mustang 422
Ford Ranger 4X2 274
Ford Ranger 4X4 2,737
Ford Territory 0
Ford Transit Custom 143
Ford Transit Heavy 85
Ford Total 4,803

Interesting to note that Mitsubishi after having had a stellar March, has fallen away in April. Brought forward sales / demo's?

March was Japanese EOFY. Mitsubishi were offering massive incentives to dealers and absolutely jamming the dealers with stock.

As i predicted, it looks like they took the foot off the accelerator in April.
Lets see if they do it again for May

[russellw]

The graphical stats for April 2019 have now been uploaded to the tech portal.

Cheers
Russ

[hayseed]

Originally Posted by au2000

technically, Ford is riding on the coattails of 1 vehicle atm, without it we would be in sales oblivion, worse off than Holden's current predicament

The rest of the range is not exactly holding its own.

No different to when It rode on the coat tails of the Falcon.......

[lra]

Originally Posted by Fordman1

Does “a lot” = SFA ? Maybe it does....

“a lot” is one of those indefinable quantities that could be anywhere between ‘SFA’ and ‘infinity’.
Some say, the Holden Equinox, Arcadia, Trailblazer, Colorado and Opeldore have been intensively tested and improved by Oz engineers at LangLang to meet Australian conditions and expectations. I have read it, and seen it on TV ….. therefore, true.
GM have LHD Cadillacs roaming free around Melbourne for calibration tests, even to the extent of having an honourable mention on this forum.
As the Lion’s Oz production is currently in the ‘SFA’ category, their contributing something slightly more than SFA must be interpreted as “a lot”
As HSV ( whatever those initials stand for today ) re-manufacture more vehicles in Oz than Holden and Ford combined, they almost qualify for the ‘infinity’ category.
I hope that this explanation of advanced mathematics is understandable.

[lra]

Originally Posted by hayseed

No different to when It rode on the coat tails of the Falcon.......

Big difference. Falcon did not come from Thailand, USA or some other place that is not Australia.

[Fordman1]

Originally Posted by lra

As the Lion’s Oz production is currently in the ‘SFA’ category, their contributing something slightly more than SFA must be interpreted as “a lot”
As HSV ( whatever those initials stand for today ) re-manufacture more vehicles in Oz than Holden and Ford combined, they almost qualify for the ‘infinity’ category.
I hope that this explanation of advanced mathematics is understandable.

Nice, you are obviously a Maths PHD, keep up your studies you’ll be a Maths Professor soon

The “Lions” OZ production is not SFA, it is Nil.

HSV (not GMH or Holden at all) don’t do much at all, and are no where near 7,000 units a month, so keep up the good work

[Big_Daz]

Originally Posted by MITCHAY

Good result for Ford. Holden are getting smashed like we all thought they would.

I guess that's the difference between having a good range and riding on the coattails of your best car that doesn't exist anymore

Ford is a 1 hit wonder take out the Ranger and they Sold 1792 Cars - Take Colorado out of Holdens figures and they sold 2231...

Both Ford and Holden have good cars in the range but consumers just don't seem to want to know about them... What can be done to get Buyers into other Ford's, who knows...

[superyob]

"Take the Ranger out... Blah blah blah" Ford sells a bucket load of these cars and you still look for the negative to complain about...

[BENT_8]

Originally Posted by Big_Daz

Ford is a 1 hit wonder take out the Ranger and they Sold 1792 Cars - Take Colorado out of Holdens figures and they sold 2231..

Agreed, apart from Ranger 4x4 the rest were down between 25 and 50% on last months figures with Focus crashing back to earth now the demo's have been accounted for.

[Syndrome]

Worst April sales since 2011. Now that the housing ATM has stopped spewing free money the impacts are being felt everywhere.

[hayseed]

Originally Posted by lra

big difference. Falcon did not come from thailand, usa or some other place that is not australia.

whatever....

[DFB FGXR6]

Originally Posted by Hawkeye84

March was Japanese EOFY. Mitsubishi were offering massive incentives to dealers and absolutely jamming the dealers with stock.

As i predicted, it looks like they took the foot off the accelerator in April.
Lets see if they do it again for May

Thought so.

[vztrt]

Originally Posted by Big_Daz

Ford is a 1 hit wonder take out the Ranger and they Sold 1792 Cars - Take Colorado out of Holdens figures and they sold 2231...

Both Ford and Holden have good cars in the range but consumers just don't seem to want to know about them... What can be done to get Buyers into other Ford's, who knows...

Ford will be a commercial vehicle company before you know it. The market doesn't really want a Ford badged passenger car.....that seems to be more for the Asian and euro marques.

[au2000]

Originally Posted by vztrt

Ford will be a commercial vehicle company before you know it. The market doesn't really want a Ford badged passenger car.....that seems to be more for the Asian and euro marques.

if I remember right, aint this Ford U.S plans to focus on Trucks, SUV & mustang / performance only ? if so maybe that's why there is no real concern with the small numbers for the remainder of the range?

[au2000]

Originally Posted by superyob

"Take the Ranger out... Blah blah blah" Ford sells a bucket load of these cars and you still look for the negative to complain about...

It's not a negative, TBH it's exactly the same comment that used to be thrown around when the Falcon was about & people would say its not the falcon motor company..

It's transformed into the Ranger Motor Company & yes this model is successful but if the next series (due what 2022?) is not as respected as the current one then what have Ford got?

you have to admit that the rest of the Ford product range numbers when compared to the Holden numbers as a example are lower when you remove the Colarado.
And when you compare that the ranger is what about 600 or so off hilux yet still 10,000 cars behind Toyota & what close to 3000 cars behind mazda whos BT50 is not even worth mentioning then you have to ask what else is missing from the mix for the rest of the range to be so far behind

[vztrt]

Originally Posted by au2000

if I remember right, aint this Ford U.S plans to focus on Trucks, SUV & mustang / performance only ? if so maybe that's why there is no real concern with the small numbers for the remainder of the range?

Pretty much.

It's Europe that will be more interesting. Mondeo looks like it's on its last legs with the Euro's taking over in sales. I guess wait and see what happens after the facelift. Ford need interest rates to shoot up so the Euro's are to expensive for leasing.

[au2000]

Originally Posted by Big_Daz

Ford is a 1 hit wonder take out the Ranger and they Sold 1792 Cars - Take Colorado out of Holdens figures and they sold 2231...

Both Ford and Holden have good cars in the range but consumers just don't seem to want to know about them... What can be done to get Buyers into other Ford's, who knows...

Don't know about Holden but can only hope that somehow the stigma re focus wont hang about forever & that eventually it builds up to being a strong seller again.
looking on Ford's FB page there is still a lot of anger over the focus issues (more so the lack of assistance) from consumers & almost every time someone from Ford's PR team puts a positive spin on their customer service the focus issues rise up & they have no comeback.. makes them look silly really.