Ford Maverick unmasked

[Top_Ghia]

https://youtu.be/0JeH1qnb-bQ
I can’t wait not to get this here.

[Dr Smith]

A good 3 minute summary...

https://youtu.be/DW9n234a1M8

[Top_Ghia]

2.0 ecoboost awd would be sweet.

[lra]

Wow ! How novel. Ford has discovered the Holden Crewman.

[prktkljokr]

Not a real attractive ute, looks more like a basic tradies vehicle, even in Lariat trim it looks like a pig with lipstick

[Wretched]

Hmm undecided on it. I guess here we have Ranger, which appears to be a little bigger and doesn't have the Hybrid.

[Adamz Ghia]

Just bring it here already. Got me stuffed why when Ranger is killing it here they wouldn’t leverage that and bring Maverick here too.

[XD 351 Ute]

Looks a bit like a Rangerok.
Not complaining though as it would be nice to have a
Ranger alternative a bit closer to Falcon.

Ed

[XR Martin]

Exact same length as a Falcon wagon and about the same weight.

[Dr Smith]

Originally Posted by lra

Wow ! How novel. Ford has discovered the Holden Crewman.

Only Jurassic Park researchers bring back extinct species.

[jpd80]

Maverick hybrid absolutely embarrasses Hyundai Santa Cruz, Maverick will be the vehicle that
forces many brands in the US to adopt low cost hybrid entry models.

The tragedy here is that Ford never once considered Maverick for other markets let alone RHD.

[FoxtrotGolfXray 5.0]

I see the Flexbed allows a bit of 2x4 to be used to separate the bed, ala what we've had in Falcon utes for years. Was that something that was developed for the Falcon or was it stolen from somewhere else?

I also like the colour of the leather trim. reminds me of the dark brown colour that we used to have in the late Falcon/Territory.

[XR Martin]

Just looking again at the measurements and it's 30cm shorter than a Holden Crewman, yet has the same tub length (about 1.4m)
Wonder how the cabin space compares?

[Bossxr8]

Originally Posted by FoxtrotGolfXray 5.0

I see the Flexbed allows a bit of 2x4 to be used to separate the bed, ala what we've had in Falcon utes for years. Was that something that was developed for the Falcon or was it stolen from somewhere else?

I also like the colour of the leather trim. reminds me of the dark brown colour that we used to have in the late Falcon/Territory.

Well there have been a number of Falcon utes floating around in Dearborn the past few years. I wonder why

First monocoque ute made by Ford USA since the Ranchero back in the 70's I think.

The RRP of the base hybrid is cheaper than a base Corolla in the US. The price they have put on this is pretty amazing really.

[Vesper Martini]

Originally Posted by jpd80

Maverick hybrid absolutely embarrasses Hyundai Santa Cruz, Maverick will be the vehicle that
forces many brands in the US to adopt low cost hybrid entry models.

The tragedy here is that Ford never once considered Maverick for other markets let alone RHD.

Id never heard of it till I watched this clip, (wasn't the Maverick a 2 door car from the 70s?)

unfortunately $20K USD wont translate to $40K AUD especially if it hasn't even been considered for RHD.

by the time we possibly get it, it will be too late. think of Edge/Endura

[Vesper Martini]

Originally Posted by XR Martin

Just looking again at the measurements and it's 30cm shorter than a Holden Crewman, yet has the same tub length (about 1.4m)
Wonder how the cabin space compares?

I note they did have Chicks riding in it..

[Bossxr8]

Originally Posted by XR Martin

Just looking again at the measurements and it's 30cm shorter than a Holden Crewman, yet has the same tub length (about 1.4m)
Wonder how the cabin space compares?

Apparently it's about the size of a Ranger in the back. That's the advantage of an east/west engine I guess. Frees up more room in the cabin.

Next Ranger probably steps up in size anyway, to move a bit further away from the Mav.

[Top_Ghia]

Originally Posted by Vesper Martini

Id never heard of it till I watched this clip, (wasn't the Maverick a 2 door car from the 70s?)



unfortunately $20K USD wont translate to $40K AUD especially if it hasn't even been considered for RHD.



by the time we possibly get it, it will be too late. think of Edge/Endura

I’m not so sure we won’t see it. Some are being manufactured in Spain along side the Escape as it’s the same platform. There’s no reason not to bring it here.
$20,000 US works out about $26,000 at the moment. If they could bring a base model in at that it would sell. If it starts at $40k nobody would bother.

[Vesper Martini]

Originally Posted by Top_Ghia

I’m not so sure we won’t see it. Some are being manufactured in Spain along side the Escape as it’s the same platform. There’s no reason not to bring it here.
$20,000 US works out about $26,000 at the moment. If they could bring a base model in at that it would sell. If it starts at $40k nobody would bother.

Well its needs the steering wheel on the Right hand side for starters.. Spain is Left hand drive.
Bringing a car here is not a matter of exchange rates, surely everyone knows that, have a look at how Endura was priced.

Ask yourself this what can you buy here now for under $40K that is similar.
A corolla is $40K
A 4x2 twin cab ranger with the rubbish 2.2L is $40K

[The Yeti]

I think it would be a great thing, a mono construction basically coupe ute, but it says not to hold our breath in Australia

[jpd80]

They couldn’t sell the XL hybrid here for under $30K, it would undermine the Puma’s premium
pricing strategy. That said, if it’s being built in Spain then there’s a good chance of RHD versions,
it’s a perfect little brother for the new Ranger and probably a better strategy than trying more of
those me too SUVs and crossovers.

[jpd80]

Originally Posted by Vesper Martini

Well its needs the steering wheel on the Right hand side for starters.. Spain is Left hand drive.
Bringing a car here is not a matter of exchange rates, surely everyone knows that, have a look at how Endura was priced.

Ask yourself this what can you buy here now for under $40K that is similar.
A corolla is $40K
A 4x2 twin cab ranger with the rubbish 2.2L is $40K

IIRC, the 2.2 Puma is now history, replaced by a single turbo 2.0 Panther but I get your point.
There’s a nice price niche from $30K to $40k that something like Maverick could fill.

Valencia builds LHD and RHD versions of multiple vehicles for the whole of Europe including RHD UK.

[Vesper Martini]

Originally Posted by jpd80

There’s a nice price niche from $30K to $40k that something like Maverick could fill.

Valencia builds LHD and RHD versions of multiple vehicles for the whole of Europe including RHD UK.

In perspective $30K to $40k is where the Ford Puma is priced currently FOA cheapest offering. that would make the Maverick a bargain in comparison

IMO Valencia would need the UK market to give the green light on the Maverick before we get a thought. I don't think they want Utes(or trucks) there

[Bossxr8]

Originally Posted by Top_Ghia

I’m not so sure we won’t see it. Some are being manufactured in Spain along side the Escape as it’s the same platform. There’s no reason not to bring it here.
$20,000 US works out about $26,000 at the moment. If they could bring a base model in at that it would sell. If it starts at $40k nobody would bother.

Is it? Only place i've seen it mentioned being manufactured is Mexico.

[lra]

I think it will be a fail in USA. Not big, loud, or inyaface enough for their truck market.
The countries where it would not be a fail is Aus and SAfrica.
But no, ignore them, as they are not part of the centre of the world, Merica.

Can somebody in Ford Aus conjure up a Ranger dual cab with 100mm chopped out of the ride height, 3litre NA petrol engine, and the Territory constant AWD.
.

[Bossxr8]

Originally Posted by lra

I think it will be a fail in USA. Not big, loud, or inyaface enough for their truck market.
The countries where it would not be a fail is Aus and SAfrica.
But no, ignore them, as they are not part of the centre of the world, Merica.

Can somebody in Ford Aus conjure up a Ranger dual cab with 100mm chopped out of the ride height, 3litre NA petrol engine, and the Territory constant AWD.
.

I think it will do ok just based on price alone. And it's only competitor is that silly looking Hyundai thing. So it has no competition.

The base model Hybrid is cheaper than a base model Corolla over there. That's cheap.

I do agree about them thinking the world revolves around the usa though. ****s me no end. They think the world doesn't extend beyond North America.

[XR Martin]

It won't come here while they are selling every $60k+ Ranger that they can get their hands on.

[Top_Ghia]

Originally Posted by Vesper Martini

In perspective $30K to $40k is where the Ford Puma is priced currently FOA cheapest offering. that would make the Maverick a bargain in comparison



IMO Valencia would need the UK market to give the green light on the Maverick before we get a thought. I don't think they want Utes(or trucks) there

I think Ford Aus has forgotten who their core customers are. They are trying to position themselves as a premium brand. Unlike Ford USA who are willing to chase the fleet market and are very aggressive with pricing.
Bring a base model in under $30,000 and nobody could argue it’s too expensive.

[Franco Cozzo]

2.0L Ecoboost and I'd be keen as a cucumber.

How ever keen cucumbers are anyway.

[Vesper Martini]

Originally Posted by Top_Ghia

I think Ford Aus has forgotten who their core customers are. They are trying to position themselves as a premium brand. Unlike Ford USA who are willing to chase the fleet market and are very aggressive with pricing.
Bring a base model in under $30,000 and nobody could argue it’s too expensive.

Their previous core customers changed when they stopped producing cheap local cars. (one could argue they had already moved on)

Today their core customers Buy Rangers and pay a lot for them.
they sell a lot of these as fleets too