Holden 99c per litre offer

[deesun]

GM Holden Ltd will be sharing customer details with Carlson Marketing Group (Aus) Pty Ltd and Retail Decisions Pty Ltd in order to facilitate fuel cards.

To me this bit in the fine print means they have sold your details to a third party. During the sale you will be asked to sign lots of paperwork and hidden in there is a little clause which says you can be contacted by these people : therefore getting around that little thing called " dont call me" if at all you are registered. It also means Holden have already offset some of their costs by the onsell, maybe even all of their costs.
Also the marketing genius of this is that you will still be thinking of Holdens so called generosity in two years time rather than forgetting about a 2K rebate/discount in about 2 miliseconds.

Originally Posted by acosta32

We can all moan and groan but at the end of the day it will move stock off Holden's showrooms and keep them in business for another year. We Ford fans can take the high and mighty stance that our cars are better, safer, more powerful but at the end of each month Holden hand us our ***** on a plate. I swear one day Ford's marketing are going to be standing in the dole queue wondering what the hell just happened?

Great post.

Criticise away, find where the bonus is coming from, whatever. People go stupid when it comes to fuel prices.

I worked in a servo where it was 2cents cheaper on Tuesday than Monday. Yet people would quite happily wait 30 minutes of idling to get their fuel on a Tuesday because it was cheaper. Saving about $1.50 or so.

These same people who buy grossly overpriced crap in store, make up their $30 grocery shortfall with a chockie bar to get the docket and the ones who and moan about a few dollars of fuel. Yet this stupid mass hysteria occurs on a macro level.

People are stupid and afraid of fuel prices. Holden have provided a solution and a damn good value proposition (even if it appears to indian giving to the rational consumer).

Why do you think all these businesses were giving fuel out everywhere. Toyota gave $50 worth of fuel if you got a major service, everyone gave fuel cards with tyre purchases etc, fuel this, fuel that.

Good on Holden. If you guys think you can do a better job than Ford at marketing, go get a degree and see how easy it is. Evaluating value propositions is hard enough, making them is another kettle of fish altogether.

It's very easy to be an armchair critic, it's made a bit better with some potential solutions. Not just, Ford are crap etc.

[Swordsman88]

Well said Shounak.

You are right....it aint easy being in the marketing business generally, least of all selling cars in the current climate. Holden marketing have quite a smart idea here....not sure it will sell all that many cars really because you have to be willing to buy a holden first....and frankly they aren't all that appealing. And i don't mean the falcon v commodore, i mean the line up a a whole, lots of people i know have no interest in holden's cars at all....imported stuff mostly unappealing and local stuff is hit by the whole 'fuel hungry mantra'.

I think alot of people will also ask themselves just how much will i save, five minutes of work on a calculator and even your average schmuck might start getting suspicious. If HOlden dealers still give RRP off and throw stuff in, PLUS have this deal from the company then maybe....

Either way, you can get WAY better value by shopping around and negotiating with your dealer, then using this dodgy method. The money you save can be used for buying premium fuel or something you actually want....

Originally Posted by TUF_302

There has to be a catch somewhere!

Idiot.

[deesun]

Originally Posted by Monga

Idiot.

A bit rough.

[Wally]

Originally Posted by Powdered Toast Man

Just did a quick calc and over 20,000kms assuming petrol at about $1.60 per litre and a usage of 15L/100 you save a massive $1800, whoopy! They really do have a good marketing team over at Fishermans Bend.

yes my 6.0 averages around 12.7 l/100 so with fuel in Brisbane around $1.35 that would be 1575 litres x 0.36 = $567 rebate.

[Mont5.0]

Who would be running their Calais V8 on 91?

[Wally]

I must admit I have run my car on lower octane when no other is available. It doesn't seem to make much difference to normal highway or suburban perfomance and the rebate would more than compensate for the additional consumption. Given the choice I always run PULP.

The price per litre of fuel is foremost in peoples minds and GM have hooked into that. Smoke and mirrors maybe, but it's a simple, cheap and effective incentive.

[merlin]

You can only use it on 91 octane crap and the amount of fuel you can use is based on the advertised combined fuel rating of the vehicle (which can never be achieved in reality). If you take the fuel rebate you get no other discounts.

Advertising scam...

[Powdered Toast Man]

Originally Posted by Wally

yes my 6.0 averages around 12.7 l/100 so with fuel in Brisbane around $1.35 that would be 1575 litres x 0.36 = $567 rebate.

Well there you go, the thirstiest engine Holden sells and only $567

The 15L/100 was based on high fuel consumption (mine lol) so was really an inflated figure. I'm sure most people get much better in their V6 Omegas.

Fuel's only $1.35 in Brissy? That does it I'm moving, nice weather and cheap petrol!

[Peuty]

Originally Posted by Wally

...It doesn't seem to make much difference to normal highway or suburban perfomance and the rebate would more than compensate for the additional consumption...

Yeah but the detonation caused by too low of an octane wouldn't. Plus the cost of getting a rebuild when it all goes pear shaped.

[blueoval]

LOL

Im amazed at how we now have been conditioned to think anything under $1.50 per litre is cheap.

I remember the days when we were all about to boycott the pumps at 80c p/l.

I reckon this fuel incentive is for those who buy run of the mill pleb cars not performance vehicles. But this is speculative.

[smally289]

So now we have a reason to smile when the price of fuel goes up - its going to cost Holden more money!

[Rodp]

Originally Posted by DeansXR8

people will be all over this for sure...just look at the que's outside the petrol stations offering 4c off a litre..i can't really see the point of lining up for 15mins to save maximum $5 but some people see the value in it, so guess a few will see it in this deal/offer.
Holden do have great marketing and i guess if your in the market for a new car and the fuel prices at the moment can be unknown, if holden pitch in a buck or two it looks the goods.

Bingo. When it comes to fuel, people go batty. On a Tuesday night at a Shell near my house there's a queue that extends for at least 20 cars per bowser and spilling onto the road. That's at least a 1 hour queue. If you fill a 60 litre tank and you're holding a shopper docket, you're saving $2.40.

Mandatory sterilisation for any vehicle sitting in a queue on a Tuesday night armed with a shopper docket.

[irlewy86]

Ford has $2,000 fuel cards with all the Territory's. Much better value and you don't have to buy 91RON from a motorpass service station between 4.30 and 6.30 on the 31st of every month.

[ozrunner]

Originally Posted by acosta32

We can all moan and groan but at the end of the day it will move stock off Holden's showrooms and keep them in business for another year. We Ford fans can take the high and mighty stance that our cars are better, safer, more powerful but at the end of each month Holden hand us our ***** on a plate. I swear one day Ford's marketing are going to be standing in the dole queue wondering what the hell just happened?

Have a read of DJ's thoughts on Ford's marketing in his column in Performance Ford. Absolute Gold and if Ford take note then your wish might come true

[sleekism]

holden Stole This Marketing Idea From Dodge!

Dodge Has Been Running A Campaign Of $2.99 A Gallon For 3 Years On Dodge Vehicles For Months

[RealChampionSup]

What happens if we find new oil reserves and the price of fuel drops to 50cents do u then pay holden 49cents. holden might know somthing

[Supercharged]

Originally Posted by 99GHIA

What a scam!!
But it will clearly work.
Why?? Because the average consumer is a smuck.
If I sell a car to a person and they ask for the on roads
to be thrown in I'm gunna throw it in(in most cases).
Yes I'll make it seem like a great deal that is hard for me to do.
Why will I do it?? Because people like to feel like they are getting
a bargain. At the end of the day anything you are giving away is
already built into the price. It's that simple.
You get nothing for nothing in this world.
As a previous post stated there is no such thing as a free lunch.
But in saying that I take my hat off for a great marketing plan.

You are right but crunch the numbers and you could do a better deal without the fuel card, the $2000.00 offer from Ford on the T is better, just doesn't look as good.
Ford should do away with the free mags offer on the XR and the like and offer free fuel for 1 year, with the way Holden have it limited it would only be worth about $1600.00

[FalconXR6]

Originally Posted by XR6_190

This is just depressing, in a matter of hours, we on this board have deduced that it is a saving of less than 2K, but that won't stop the simple people in this country running out to Holden dealerships to Capitalize on what is basically a scam.

Without this deal you could probably get a deal of more than $2000 off RRP, but if you get this, RRP is a must It's sad that this country is nowhere near as intelligent as people make out.

Second best post in this thread!
Well said!

[FalconXR6]

Originally Posted by smally351

Do the other calculation. It only takes 10 litres of 91 RON to set alight to a VE. Thats only $9.90 with the fuel cap card - outstanding value!

Best post in this thread by far!!!

[DrivePassion]

Sorry peeps, I think that your vision is slightly "blue"rred
Gone are the days when Blue was a competitor of the Big Lion....
I'm switching over....the 99cent deal is not the only reason people switch....its the total package....look into it for yourselves....

[barra240t]

XR6 5spd- 10.5L/100km @ $1.46/L = $15,330 over 100 000kms
SV6 5spd- 11.2L/100km @ $1.46/L = $16,352 over 100 000kms

= $1,022 saving on XR6

BUT

SV6 5spd 11.2/100km @ $0.99/L = $2,217.60

2,217.60 - $1,022 = $1,195.60 saving on SV6

Is that right?

They both retail about the same price, but obiously Holden's incentive doesn't come from fresh air. I guess in the end visit both brands and see who can give you a better deal. Ford are doing XR6 Sedan atm with 18's, bluetooth and ipod intergration for $39,990 d/away which is good value. Remember after the 20,000km you are back to 11.2L/100km at full price in the Holden.

[Wally]

Originally Posted by Peuty

Yeah but the detonation caused by too low of an octane wouldn't. Plus the cost of getting a rebuild when it all goes pear shaped.

Why would there be any det? The recommended ULP rating is 91, even though the perfromance and economy figures are based on 98.

[irlewy86]

Originally Posted by DrivePassion

Sorry peeps, I think that your vision is slightly "blue"rred
Gone are the days when Blue was a competitor of the Big Lion....
I'm switching over....the 99cent deal is not the only reason people switch....its the total package....look into it for yourselves....

I think your salary is payed in "red" notes.

[Nikked]

Originally Posted by DrivePassion

Sorry peeps, I think that your vision is slightly "blue"rred
Gone are the days when Blue was a competitor of the Big Lion....
I'm switching over....the 99cent deal is not the only reason people switch....its the total package....look into it for yourselves....

So its like bribe to get people into an inferior product.

Good work GM/H!

[dave289]

Dont know where everyone gets their fuel consumption figures from,but I'll give you one real life one which is when i was in my mates ve calais v6 the other night,he is not one to go thrashing it around and only really drives in the city but the computer read 17.1 litres per 100 kays.

[gemibabe]

Originally Posted by FalconXR6

Nice calculations dude!

If there's one thing the General has over Ford it's their marketing.
Holden's marketing flogs the tits off Fords mostly non-existent marketing.
And for Ford, the opportunities have been and continue to be there!!!

Now it all makes sense...Ford drivers are smarter :

[ZC001]

I bet IF Ford had come up with this offer everybody would be saying how brilliant it was...

[prydey]

Originally Posted by ZC001

I bet IF Ford had come up with this offer everybody would be saying how brilliant it was...

ford have a similar offer but just word it differently. they offer $2000 free fuel on territory. not sure if any other models get this deal as well.