August 2006 new car sales

[bathurst77]

Originally Posted by Richo72

Will be VERY interested to see when the first Special Value pack comes out....that'll be the first sign that sales aren't as healthy as desired,

Its already planned.

I read in one of teh blatherings at launch time that theres a "special value pack" aimed at the private buyer to go on sale in a couple of months.
I cant remmeber what it was going to be called tho (perhaps Omega V)
Sort of SR thing, based on omega with air, alloys, full spare and a few niceties for a few bucks more.

[4Vman]

Fuel prices will be hurting large cars sales without any doubt, i bet fuel ecconomy is an improtant consideration in the purchase of a new large car now for the first time for allot of people too....

The fuel ecconomy sticker on the windscreen is more important now than ever before, i bet a few sales are won or lost on that piece of info alone in the future, especially with the overall product on offer from all sides being good..

[PepeLePew]

Sounds like a little rah rah from the FCAI......

[ON_DUBS]

the VE is sold out until christmas. so says my old man who works on the press line down gmh so i reckon he's got a pretty good idea of what the demand is right now.

[Richo72]

Originally Posted by FAIRMONT4.0

the VE is sold out until christmas. so says my old man who works on the press line down gmh so i reckon he's got a pretty good idea of what the demand is right now.

That's dealer demand

It doesn't equal public demand and certainly doesn't equal sales

[Smoke Pursuit]

Originally Posted by FAIRMONT4.0

the VE is sold out until christmas. so says my old man who works on the press line down gmh so i reckon he's got a pretty good idea of what the demand is right now.

Yeh sold out on dealer stock orders which are totally different to customer orders.

Dealers usually fill up on new models for the first 4 months, the factory is usually left with no left over stock.

Cheers.

[Falcon Freak]

Summary of the local scene:

FORD

Falcon: 3,703
Territory: 1,612
Falcon Ute: 1,382
Fairlane: 121
LTD: 6

Total Ford: 6,824

HOLDEN

Commodore: 4,986
Commodore ute: 1,180
Adventra: 221
Monaro: 48
Statesman: 36
Caprice: 9

Total Holden: 6,480

TOYOTA

Camry (4 cyl): 3,023
Camry (6 cyl): 196

Total Toyota: 3,219

MITSUBISHI

380: 1,069
Magna: 5

Total Mitsubishi: 1,074

FF

[Smoke Pursuit]

Not a bad month for the 380 considering the new Camry is out, maybe it might even boost 380 sales as the 380 seems to be a better car (even tho theres no 4 pot option).

Ford Sales have gone down but considering its the first mont of a new competitor its not hugely disadvantaged, also good to see Ford is still number 1 for Aussie Made sales!

[MoreHPformyXR6]

Originally Posted by Falcon Freak

Summary of the local scene:

FORD

Falcon: 3,703
Territory: 1,612
Falcon Ute: 1,382
Fairlane: 121
LTD: 6

Total Ford: 6,824

HOLDEN

Commodore: 4,986
Commodore ute: 1,180
Adventra: 221
Monaro: 48
Statesman: 36
Caprice: 9

Total Holden: 6,480

TOYOTA

Camry (4 cyl): 3,023
Camry (6 cyl): 196

Total Toyota: 3,219

MITSUBISHI

380: 1,069
Magna: 5

Total Mitsubishi: 1,074

FF

Havent really looked at the break up quite as closley as I did this time. A couple things does Falcon Ute normally outsell the Commodore Ute? Secondly Fairlane outsold Statesman buy along way.

[Falcon Freak]

Summary for August 2006 (August 2005 figures in brackets):

Ford - Australian manufactured vehicles

Falcon/Fairmont - 3,703 (5,826) -36.4%
Territory - 1,612 (1,735) -7.1%
Utility - 1,382 (1,823) -24.2%
Fairlane/LTD - 127 (213) -40.4%

Total - 6,824 (9,597) -28.9%

Ford - fully imported vehicles

Focus - 1,684 (922) +82.6%
Fiesta - 726 (385) +88.6%
Courier - 663 (538) +23.2%
Escape - 281 (176) +59.7%
Transit - 129 (249) -48.2%
F250 - 12 (161) -92.5%
Explorer - 2 (32) -93.8%
Econovan - 2 (79) -97.5%
F350 - 0 (18) -100.0%

Total - 3,499 (2,560) +36.7%

Local + imported = 10,323 (12,157) -15.1%

Ford's local models did extremely poorly - a shocking month. The only 'good' result is the release of the Turbo Territory which added much needed volume. Ford's imported models had another great month.

As to the dark side.........

Holden - Australian manufactured vehicles

Commodore - 4,986 (5,618) -11.2%
Ute/Crewman - 1,180 (1,967) -40.0%
Adventra - 221 (451) -51.0%
Monaro - 48 (253) -81.0%
Statesman/Caprice - 45 (338) -86.7%

Total - 6,480 (8,627) -24.9%

Holden - fully imported vehicles

Astra - 1,542 (3,359) -54.1%
Rodeo - 1,362 (2,058) -33.8%
Barina - 1,091 (804) +35.7%
Viva - 1,025 (0) N/A
Vectra - 181 (165) +9.7%
Combo - 91 (83) +9.6%
Tigra - 47 (0) N/A
Cruze - 0 (185) -100.0%
Zafira - 0 (26) -100.0%
Jackaroo - 0 (0) N/A

Total - 5,339 (6,680) -20.1%

Local + imported = 11,819 (15,307) -22.8%

Too early to say what impact the VE will have on Holdens local sales figures. For the imported models there are more losers then winners. Overall Holden is down significantly on this time last year.

66% of Ford vehicles sold in August 06 are Australian made.
55% of Holden vehicles sold in August 06 are Australian made.


For August 2006 the fuel types were as follows:

Petrol - 65,704 (83.2%)
Diesel - 11,591 (14.7%)
LPG - 1,354 (1.7%)
Hybrid - 293 (0.4%)

Total - 78,942 (2,719 heavy commercial vehicles not included)

For August 2005 the fuel types were as follows:

Petrol - 73,253 (87.7%)
Diesel - 9,203 (11.0%)
LPG - 893 (1.1%)
Hybrid - 146 (0.2%)

Total - 83,495 (2,682 heavy commercial vehicles not included)

Dedicated petrol powered vehicles lost 4.5% of their market share. All non petrol powered segments increased sales compared with August 2005. Diesel engined vehicles continue to increase their market share. Too early to tell what impact the recently announced government LPG grant will have upon sales of new vehicles equipped with LPG engines (e.g. July 2006 LPG was 1.8% of total market)

FF

[blackahcdx]

Originally Posted by Richo72

Will be VERY interested to see when the first Special Value pack comes out....that'll be the first sign that sales aren't as healthy as desired, though I'm sure the headline would read

"Holden provides even more value - As part of it's planned VE launch program, Holden today launched 10 special value packs for it's VE commodore range...."

Hmm, it won't be interesting in the slightest!

Holden Announced with the launch of the VE that production of a special "Launch" edition car, called the Commodore V would start this month.

[BadMac]

Originally Posted by LSTerritoryGhia

Yeh sold out on dealer stock orders which are totally different to customer orders.

Dealers usually fill up on new models for the first 4 months, the factory is usually left with no left over stock.

Cheers.

If you go onto any of the Holden forums, many people are reporting that they are ordering and being told October/November for delivery for some models. Holden are still ramping the plant up to full capacity and I read at least one report of somebody being told Jan 2007 for delivery of a Calais V.

Also remember Ford have been discounting like crazy on the Falcons to combat VE while they get BF2 out the door. Can anybody remember the Jun/Jul figures for Commodore and Falcon. I think from memory this month is a bigger month for both brands, which may be a blip thanks to VZ/BF runout and VE first mover demand. Thanks FF for your summary.

[Smoke Pursuit]

Originally Posted by BadMac

If you go onto any of the Holden forums, many people are reporting that they are ordering and being told October/November for delivery for some models. Holden are still ramping the plant up to full capacity and I read at least one report of somebody being told Jan 2007 for delivery of a Calais V.

Also remember Ford have been discounting like crazy on the Falcons to combat VE while they get BF2 out the door. Can anybody remember the Jun/Jul figures for Commodore and Falcon. I think from memory this month is a bigger month for both brands, which may be a blip thanks to VZ/BF runout and VE first mover demand. Thanks FF for your summary.

Thats normal for people to be ordering and waiting for cars, particularly if they want options / colours. Doesnt mean Holden has sold the next 3 - 4 months worth of stock, thats a total load of tripe!

Come 2007 there will be 2 - 3000 06 Commodores sitting around Yards Australia wide..

[Falcon Freak]

By the first week of November it will be known how well the VE is selling as by then there will be two full months of sales data.

FF

[MISTA FIESTA]

Originally Posted by Falcon Freak

Summary for August 2006 (August 2005 figures in brackets):

Ford - fully imported vehicles

Focus - 1,684 (922) +82.6%
Fiesta - 726 (385) +88.6%

Ive been hanging out for these two figures. Now that shows the small car segment is making a big impact over the Big Boys Toys. Focus had more sales over the Terri even with every second ad on TV being a Terry ad. The Fiesta never gets any marketing $$$ put into if for some reason be known to me and it has the Best Overall % increase over last years figures. Reason being is people are now seeing the light and moving to a cars (focus and fiesta) that are above its competitors in its offering of a great overall package.

Ford need to stop using the Falcon and Territory as a security blanket and take a challenege. You have already done it with the XR5, everyone wants one but supply is short hence the waiting lists. Its time to grab your cahones and bring out the Fiesta XR4. It is the missing link to out do the other hot hatches on the market.

[EXECJIM]

Originally Posted by LSTerritoryGhia

Not to mention all the Holden Rep cars in SA.

Id say the Demo number would be closer to 1000 units as most dealers have up to 6 demos.

And Ford dont have "demo cars" or "Rep cars" :togo:

[vztrt]

Originally Posted by MISTA FIESTA

Ford need to stop using the Falcon and Territory as a security blanket and take a challenege. You have already done it with the XR5, everyone wants one but supply is short hence the waiting lists. Its time to grab your cahones and bring out the Fiesta XR4. It is the missing link to out do the other hot hatches on the market.

They use the Falcon and Territory as the small cars make them a very small profit.

[Fordoldie]

Originally Posted by EXECJIM

And Ford dont have "demo cars" or "Rep cars" :togo:

Of course they do. How do you think they demonstrate their cars?
In NZ most of the large Lease companies drive BF's as their company cars but I hear they are mostly changing to VE.

[MISTA FIESTA]

Originally Posted by vztrt

They use the Falcon and Territory as the small cars make them a very small profit.

You are not wrong about that, but ford need to put a bit more money into supporting the small car segment, get more ads on TV and Papers then the money will roll in. Till this day i have not seen a XR5 ad on tv only on bus stops, see a fiesta ad once in a blue moon. Why are they so scared??

At the end of the day it looks like $$$ is more important than listening to the public. Nearly every other car manufacture has a strong presence in the Small car market but Ford are still behind a rock. Insert kick up bum here.

[DanielXR8]

[QUOTE=MISTA FIESTA]You are not wrong about that, but ford need to put a bit more money into supporting the small car segment, get more ads on TV and Papers then the money will roll in. Till this day i have not seen a XR5 ad on tv only on bus stops, see a fiesta ad once in a blue moon. Why are they so scared??
QUOTE]

Might be simply a case of why advertise something and build up expectations and demand for it, when you can't get enough in stock.

Dan

[MISTA FIESTA]

Well with the XR5 its a different story as supply around the world is not meeting its demand not only in australia. The Fiesta has no shortage of supply anywhere and is quite popular on the roads thanks to the new WQ model, but it is not getting the recognition it deserves especially from Ford. I think they think the Fiesta is the new Festiva (a model that is nothing compared to the fiesta), even ford delaerships and service coons think a fiesta is a festiva. COME ON. Shows there is no support even on a brand knowledge level.

[PepeLePew]

Originally Posted by MISTA FIESTA

You are not wrong about that, but ford need to put a bit more money into supporting the small car segment, get more ads on TV and Papers then the money will roll in. Till this day i have not seen a XR5 ad on tv only on bus stops, see a fiesta ad once in a blue moon. Why are they so scared??

At the end of the day it looks like $$$ is more important than listening to the public. Nearly every other car manufacture has a strong presence in the Small car market but Ford are still behind a rock. Insert kick up bum here.

IMHO the small car segment doesnt need much support. All the panic merchants and the media are doing that for them. And Im glad Ford dont advertise XR5 more widely or I'd spit on the posters due lack of supply (sorry sore point).

Are you saying Ford DONT have a strong presence in the small car market? Focus sales appear to disagree, and I see plenty of ads for both Focus and Fiesta. What arent they doing?

Fords biggest worry on the small car front is the Daewoo rebadged bargain basement priced stuff, throw an dodgy Astra into the mix rather than the Euro car and the change will be complete....not everyone has a brain when they throw over the folding stuff for wheels....

[Fordoldie]

Originally Posted by PepeLePew

Are you saying Ford DONT have a strong presence in the small car market? Focus sales appear to disagree, and I see plenty of ads for both Focus and Fiesta. What arent they doing?
Fords biggest worry on the small car front is the Daewoo rebadged bargain basement priced stuff, throw an dodgy Astra into the mix rather than the Euro car and the change will be complete....not everyone has a brain when they throw over the folding stuff for wheels....

True about Ford small car sales they are doing well. Not sure about your comment re Astra? It is a Euro and isnt it largest selling car in its class?

[MISTA FIESTA]

Originally Posted by PepeLePew

Are you saying Ford DONT have a strong presence in the small car market? Focus sales appear to disagree, and I see plenty of ads for both Focus and Fiesta. What arent they doing?

The point i am making is other manufacturers had and have more impact in the Small Car Segment than Ford. I could name all the hot hatches that have been popular but CBF. I am very suprised that Focus and Fiesta sales over the past 3 months have been growing quite well. Its just a shame that earlier in the year sales were not high. So you maybe right. Maybe ford have woken up and seen the light.

I have only ever seen 3 fiesta ads on tv and i live in sydney. Maybe in SA there is a bigger market?

A lot of Fiesta Ads I notice are later than 8:30. I have probably seen the clay modelling one about 6 times since their campaign started?

I don't watch much TV anywho

[uranium_death]

Originally Posted by MoreHPformyXR6

Havent really looked at the break up quite as closley as I did this time. A couple things does Falcon Ute normally outsell the Commodore Ute? Secondly Fairlane outsold Statesman buy along way.

From what I understand, the Falcon ute is generally rated above the Holden ute. Well, at least since the BA was released. They are both good utes for the price though. But being a Ford man, I'd always choose the Ford.

But they are both good.

Edit: There is almost nothing between Holden and Ford in utes from my understanding.

[uranium_death]

Originally Posted by Fordoldie

True about Ford small car sales they are doing well. Not sure about your comment re Astra? It is a Euro and isnt it largest selling car in its class?

The Focus is rated above the Astra by many sources.

They Focus is selling very well.

[vztrt]

Originally Posted by MISTA FIESTA

You are not wrong about that, but ford need to put a bit more money into supporting the small car segment, get more ads on TV and Papers then the money will roll in. Till this day i have not seen a XR5 ad on tv only on bus stops, see a fiesta ad once in a blue moon. Why are they so scared??

At the end of the day it looks like $$$ is more important than listening to the public. Nearly every other car manufacture has a strong presence in the Small car market but Ford are still behind a rock. Insert kick up bum here.

The XR5 has a 5 month waiting list, last time I heard. You cant even get an employee discount on it. Why waste money on something that dosn't need advertising.

[Bossxr8]

Originally Posted by Fordoldie

True about Ford small car sales they are doing well. Not sure about your comment re Astra? It is a Euro and isnt it largest selling car in its class?

Astra would be 3rd or 4th in class. Focus outsold it this month, Corolla always does and so does the Mazda 3.

[kcbworth]

Great to see more focus sales than astra. Dawn of a new Era