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The Pub For General Automotive Related Talk |
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#61 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,824
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probably not that many tbh. The lease fleet is pretty flooded with Rangers. Lease price on Endura was pretty high for what you got. Everest was a much better lease deal for us internally
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#62 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,824
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Quote:
We needed an mid-size SUV after Territory went and Edge was all that was left in the corporate portfolio. Europe was desperately tying to keep it alive with the high power diesel version which didn't leave anything for us. Still don't know why we didn't ever get C-max or S-max over here though. |
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#63 | ||
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: Canberra
Posts: 13,393
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I've seen more Camaros, Rams, and Silverados than I've seen Enduras. I know they are not competitors but considering they are LHD conversions which cost a lot more that was my point
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#64 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
Posts: 3,556
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I can't recall actually seeing one ..Not many Everests either .Just a couple from memory .
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#65 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,086
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I saw one around home yesterday, they're a good looking car that's for sure.
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#66 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Utah
Posts: 3,479
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You would think to diversify its product portfolio, Ford Aus would be able to make a case for the Mustang Mach E, Explorer, Bronco, Bronco Sport. Beyond that, I think Expedition and F-series for lower volume / higher margin sales. Or they could be content riding the current Ranger sales until they don’t don’t have a business anymore.
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#67 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
Edge was developed by the US and offered to Europe starting mid 2016 with 9300 sales, 16,000 in 2017 and back to 9500 in 2018, Europe's love affair with diesel was ending by then thanks to VW's diesel gate. So Ford waited until sales were really on the skids with diesel Edge before selling it in Australia. Edge had peaked in Europe by the time we got it, was it anything more than an add on? |
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#68 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 4,167
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You need to grow brand loyalty from the bottom up. Remember the Toyota add, "those were the very good years". Ford is rubbish at it. Have been for 40 years as was Holden now look where they are.
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igodabigblackshinycar and I relented and allowed a BMW into the garage. ![]() |
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#69 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,643
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I'd be brand loyal for a locally developed, and upgraded, AWD with RWD bias that handles better than the class (not just handling - a great ride/handling combination), is reasonably priced, with a choice of petrol AWD.
Ironically, if Ford had kept the Territory and upgraded it for Australia, I bet sales would have killed what they tried to replace it with. By about now they'd be developing Ecoboost hybrids of it.
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I6 + AWD |
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#70 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,086
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Quote:
Old blokes don't buy many bikes and when they kark it they buy none. |
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#71 | |||
Where to next??
Join Date: Oct 2006
Location: Sydney
Posts: 8,893
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Quote:
__________________
___________________________ I've been around the world a couple of times or maybe more....... |
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#72 | |||
FF.Com.Au Hardcore
Join Date: Jan 2006
Location: Sydney
Posts: 3,869
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Quote:
Both cars performed very reliably - I always had them serviced at the selling dealer - and any warranty items were fairly minor. We had a Volvo XC90 replace the SZ Territory but it couldn't hold a candle to the Territories on most suburban roads. I'd say it was only quieter on really good roads. I kept the Volvo for 6 months - I just didn't like it. If Ford had continued with the Territory I would have definitely got one. I was hoping for a RHD Explorer having seen some in the Philippines but looks like that won't happen. I did take an Endura ST-Line for a drive at the beginning of this year - I thought it was a really nice car - I probably should have waited a few months at the end of 2018 and got one of those instead of the Volvo but all water under the bridge now.
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Currently no V8 in the garage! |
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#73 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,086
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Quote:
This covers a bit of Harley Davidson's marketing dilemmas and you can probably extrapolate something similar with Ford with how poor they are responding to the market. |
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#74 | ||
BUILT FORD TUFF
Join Date: Jan 2005
Location: Mackay QLD
Posts: 1,919
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Why would you build any car these days only in left hand drive. The Bronco would sell that well here it would catch them off guard. Got to wonder how intelligent the management is.
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2015 FGX XR6 Turbo |
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#75 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,086
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I reckon the biggest harm for us being treated like a pleb market is maintaining ADRs post death of our manufacturing industry.
As far as I'm concerned if it's a new car and it meets European/Japanese/Korean or US design regulations then we should just let it into our market. You're not going to go out of your way to make something meet ADRs unless you know it's going to be a big volume seller in this tiny but highly competitive market. If we continue with this then we're going to just be the Thailand Special and SUV market. One of our blokes at work daily drives an old LHD BMW M3 he imported from Japan, that's legal but you can't drive a new LHD car it's ridiculous. |
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#76 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
is add on sales. Someone earlier mentioned that they have seen more converted Rams and Camaros than Enduras, Ive said for a while that Ford is fishing with the wrong bait, what would be wrong with commissioning a company to convert F150s, Super Dutys, Explorers and Expeditions.... roll the dice and try something new. |
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#77 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,086
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Quote:
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#78 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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#79 | |||
Where to next??
Join Date: Oct 2006
Location: Sydney
Posts: 8,893
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Quote:
I think the biggest hurdle may be the compliance and certification?
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___________________________ I've been around the world a couple of times or maybe more....... |
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#80 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,442
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#81 | ||
Donating Member
![]() Join Date: Jan 2005
Posts: 5,675
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The problem is there is still a steering column, exhaust systems, and Engines then need to comply with the routing of all of the relevant parts.
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#82 | |||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,567
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Quote:
The key would be getting the car cheaper through Fomoco to try and offset some costs. If its a hit then more ammo to send to Ford, in a way it will never reach its true potential IMO based on price points. RAM seem to have created a little niche market which is good, but I am not sure if that market is big enough for to many others. But if Ford came in with a OEM RHD 150 then look out. Opens the hybrid and EV options too.
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#83 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,086
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Quote:
They won't offer it but they'll actively try prevent anyone bringing it into our market getting volume discounts https://m.drive.com.au/car-review/fo...-us-81406.html Here's an interesting article on our conversions from a US Ford news source https://fordauthority.com/2020/08/au...d-ford-trucks/ |
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#84 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
that gets RHD conversion and put out for sale at ~$90k and coming close to high series Ranger. Ford would be crazy to stand back and let that happen without getting any cut themselves but also undermining sales of an existing high profit earner...... Last edited by jpd80; 16-11-2020 at 05:57 PM. |
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#85 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
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#86 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,442
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Quote:
Sadly GM took over importation of Chev trucks for HSV to convert and charge conversions costs only, cutting out the middle man and the mentioned $10,000 fee but hasn't passed it on in savings to buyers... https://www.caradvice.com.au/900101/...ctory-backing/ Doesn't this open up the door even more for a Ford setup? PS. In case anyone was wondering, Ford sold 76,000 F-series, that's all types, not just F-150's in September. Last edited by Dr Smith; 16-11-2020 at 07:05 PM. |
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#87 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
attract more than a few buyers away from those +$76,000 Ranger Raptors that Ford has for sale. The mere threat of an F150 in the ball park was enough to raise alarm bells, so they stopped it. If you look at the logic, it's clear that Ford knows that a factory RHD F150 would put the sword through all of Rangers top end models and thus the reason why the above vehicle will never happen. Last edited by jpd80; 16-11-2020 at 09:25 PM. |
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#88 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,643
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make that x2 Aviators
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I6 + AWD |
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#89 | |||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,643
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Quote:
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I6 + AWD Last edited by Sprintey; 16-11-2020 at 09:37 PM. |
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#90 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
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