BMW Z4 ad banned for 'hoon behaviour' - Page 3

homegrown · 29-06-2009, 04:44 PM

In the add the BMW gets alittle bit sideways. This is shown for about 2 seconds. Is that the hooning part? the rest seems quite tame. if they cut that bit out surely they wouldn't have to ban the whole add

balthazarr · 29-06-2009, 05:13 PM

Quote:

Originally Posted by merlin

How is it illegal though? It was performed in a warehouse not a public road. I could buy a warehouse tomorrow and do all the burnouts I wanted to and be perfectly legal. I also don't belive this particular ad encourages hoon behaviour - it was more artistic if anything

It makes no difference where you burnout, at least in Victoria, so you could not buy a warehouse and go for broke - s65A(1) of the Road Safety Act says:

Quote:

A person must not drive a motor vehicle in a manner which causes the motor vehicle to undergo loss of traction by one or more of the motor vehicle's
wheels.

Further sub-sections go on to specifically state that sub-section (1) does not apply to certain events declared by the Minister, and to certain races/speed trials.

It might be BS, but the ad (cool as it was), was in fact depicting illegal behaviour.

homegrown · 29-06-2009, 05:18 PM

i used to think you could do a burnout on private property but you can't thats sa laws too. So how can they have burnout comps. whos property is that and is that allowed because the terms on the back of the ticket say if you die from result of injury its at your own risk.

balthazarr · 29-06-2009, 05:22 PM

Quote:

Originally Posted by homegrown

i used to think you could do a burnout on private property but you can't thats sa laws too. So how can they have burnout comps. whos property is that and is that allowed because the terms on the back of the ticket say if you die from result of injury its at your own risk.

Not sure about SA, but in Vic under Road Safety Act, s65A(4), the owner of property can apply to the Minister to make a declaration that sub-section (1) does not apply to a particular event/function. I suspect many of them are probably "illegal" in that they haven't properly applied for a declaration.

The terms on the ticket have no power to overturn the law... they're there to protect the organisers from lawsuits if someone gets injured/killed.

Nikked · 29-06-2009, 05:26 PM

This is stupid, people are stupid. This add was one of the greatest car ads for some time. Only idiots would draw hoon conclusions to this.

All this is compounding to make me believe that a % of people live pathetic lives with nothing better to do then whinge. People are also wanting junk food ads banned because their kids are getting fat.

There is no other way of looking at this. A country full of morons and many unused TV remotes, with a sad, little appreciation for art.

Nikked · 29-06-2009, 05:29 PM

Quote:

Originally Posted by balthazarr

It might be BS, but the ad (cool as it was), was in fact depicting illegal behaviour.

No it wasn't.

balthazarr · 29-06-2009, 05:34 PM

Quote:

Originally Posted by Nikked

No it wasn't.

Wasn't what? Cool, or illegal?

Stattic · 29-06-2009, 05:52 PM

when i saw that ad the only thing i thought was look at what they did to that expensive car
it was a pretty cool ad and anyone who is seriously encouraged to hoon by watching it is OBVIOUSLY a complete idiot and probably doesnt have a license anyway
such a small trigger... thats like saying i decided to jump off a bridge because i saw a bird fly off the westgate

Matt47569 · 29-06-2009, 05:56 PM

One day the government will take everything too far, and people will rise up as one!-... oh never mind

Fact is the government does everything they do little by little, so the people dont REALLY become angry enough at any single time to do try and do something about it. If they just came out and banned everything possibly related to hooning at once, tens of thousands of in people of australia would fight back and say it's unfair.. but they know that and that's why the government works the way it does

Watto_Cobra · 29-06-2009, 06:01 PM

Quote:

Originally Posted by FordACE

yeah really pathetic. I thought it was a cool advert. Soon v8 supercars won't be allowed to broadcast because it's hooning.

I really think we need to take a stance.

Look out Whincup. Lifetime ban for a victory burnout if you're not careful!

What a joke.

:

Watto_Cobra · 29-06-2009, 06:06 PM

Quote:

Originally Posted by 4Vman

Does anyone remember the ad with a V8SC driver reverse parking between 2 cars at high speed?
Well some numb nuts tried to copy it at the local strip shop and wrote off 2 cars in the process, it made the local paper a while back....
Im not saying this media censorship is right, but like i said, don't over estimate the mental capacity of many people....

You mean when Lowndes did a spinning reverse park between two cars? I thought that was ultra cool, but only a moron would think that was real and anyone could do it.

malazn mafia · 29-06-2009, 06:16 PM

Where on earth did the stupid %&#^ word 'hoon' come from? The sound of the word itself sound so beurocratic/political it'd make anyones blood boil. Can't they at least follow new zealand and call them more appropriately 'boy racer laws'.

4Vman · 29-06-2009, 06:17 PM

Quote:

Originally Posted by Watto_Cobra

Look out Whincup. Lifetime ban for a victory burnout if you're not careful!

What a joke.

:

Actually it is against rules to do burnouts in the V8SC's... they just turn a blind eye to it!

JACK250 · 29-06-2009, 06:23 PM

Quote:

Originally Posted by malazn mafia

Where on earth did the stupid %&#^ word 'hoon' come from? The sound of the word itself sound so beurocratic/political it'd make anyones blood boil. Can't they at least follow new zealand and call them more appropriately 'boy racer laws'.

Nope, this is Australia, that would be politically incorrect and clearly discriminating...

vztrt · 29-06-2009, 06:27 PM

Quote:

Originally Posted by malazn mafia

Where on earth did the stupid %&#^ word 'hoon' come from? The sound of the word itself sound so beurocratic/political it'd make anyones blood boil. Can't they at least follow new zealand and call them more appropriately 'boy racer laws'.

Apparently it meant one who lived off immoral earnings, now a 'hoon' would be known as a pimp.

malazn mafia · 29-06-2009, 06:30 PM

Quote:

Originally Posted by JACK250

Nope, this is Australia, that would be politically incorrect and clearly discriminating...

Hmm.. it seems the original meaning of hoon is literally 'pimp, a procurer of prostitutes'. I actually find this term much more vulgar and discriminating than simply calling an irresponsible driver a 'racer/ricer/..etc'.

Watto_Cobra · 29-06-2009, 06:37 PM

Quote:

Originally Posted by 4Vman

Actually it is against rules to do burnouts in the V8SC's... they just turn a blind eye to it!

Yeah I know, I know........ Seeing Whincup doing a victory stripe doesn't make we want to go out and match it though. We've had a couple by then anyway. We just needle each other over who won.

Apparently some don't.

Carby · 29-06-2009, 06:43 PM

I actually lodged a formal complaint against the NSW Cancer Councils "Everybody knows" add on the basis that it was disgusting (usually on just as I sit down for dinner!) and also as it would be impossible to prove that the people depicted contracted "their" disease from smoking - one of the criteria for commercials is they need to be factual.

They advised it was already subject to complaints and that the review board determined it was within the guidlines - I asked that it should be reviewed again but this was not allowable exercise was a total waste of time and now the tossers ban the Bimmer add, sometimes I really think Australia is a STUPID country.

GSfalcon500 · 29-06-2009, 08:28 PM

Went on you tube to see the ad just then ,very well done in my opinion.
I would have to say that Australia is realy gone down hill in the last 2 years that I have noticed especialy with the safety laws including the road transport but also workplace health and safety. recently had visitors from overseas stay with me and they literaly LOLed at seeing guys like truck drivers and construction workers in their hi-vis polo shirts .

homegrown · 29-06-2009, 09:10 PM

I thought the BMW add was done really well too.
Then you have adds on Tv like Lava Life and Lucy playing with a banana in her bathtub and girls gone wild and so on. Now this wouldn't be classed as acceptable behaviour and these actions done in public would be against the law. These adds are allowed to stay on because of their time slot. Why not have a time slot for great car adds that show off the capabillities of that car. The Thunder ute add was awesome. Mainly loving my Acdc.
Are the same people that complain about a BMW illustrating its style as a piece of art going to complain that these commercials are going to make them want to take all there clothes off.

Ross-b · 29-06-2009, 11:07 PM

eh the rta puts worse behavior then this into their ads

Green X · 29-06-2009, 11:48 PM

Just goes too show how stupid and brain washed we have become, look at some of the Ford and Holden adds from a few years ago.

csv8 · 30-06-2009, 09:00 AM

Will they ban Movie Worlds Stunt Driver Show ?????

MAD · 30-06-2009, 11:35 AM

Well I decided to have a whinge to some local members last night and here is the first response I have received.

Quote:

Dear Paul,

Thanks for your email.

The out cry over the BMW advertisement is a load of nonsense. However, it is also reflective of the nanny state we now live in. There is never a shortage of people willing to complain based on their belief that they know what everybody else should be watching.

regards

At least someone feels the same way.

4Vman · 30-06-2009, 11:45 AM

Quote:

Originally Posted by MAD

Well I decided to have a whinge to some local members last night and here is the first response I have received.

Thanks for your email.

The out cry over the BMW advertisement is a load of nonsense. However, it is also reflective of the nanny state we now live in. There is never a shortage of people willing to complain based on their belief that they know what everybody else should be watching

At least someone feels the same way.

Hardly surprising comments given we now live a a psydo socialist environment....

Now the question is what will people do about it?

**DJR-351** · 30-06-2009, 12:20 PM

Rebellion anyone......????

or

:

vztrt · 30-06-2009, 03:21 PM

BMW not appealing the decision.

http://www.goauto.com.au/mellor/mell...2575E5001261AA

Crazed · 30-06-2009, 03:48 PM

Australia is the only country in the world to ban the ad! incredible.

I emailed the Advertising Standards Board with a complaint with what they have done. Its not much, but they have to be shown we are not just mindless, gullible sheep.

the email address for them is:

administration@adstandards.com.au

MAD · 30-06-2009, 03:55 PM

I sent one to them also, along with the others.

balthazarr · 30-06-2009, 04:01 PM

Quote:

Originally Posted by Crazed

Australia is the only country in the world to ban the ad! incredible.

I emailed the Advertising Standards Board with a complaint with what they have done. Its not much, but they have to be shown we are not just mindless, gullible sheep.

the email address for them is:

administration@adstandards.com.au

The problem is that, IMHO and according to the standards and codes of practice presently in place, the Board made the right decision (from a legal point of view). If you read the Boards determination (available here, under June 2009: http://www.adstandards.com.au/pages/casestudy.asp), they really had no choice - in particular:

Quote:

The Board then considered whether clause 2(c) of the FCAI Code had been breached. In order to breach clause 2(c), the driving practices depicted must:
“…if they were to take place on a road or road related area, breach any Commonwealth law….”

The Board formed the view that clause 2(c) had been breached. The Board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform, as the complainant suggested, a four wheel drift. The Board noted that this depiction and the context in which the car was filmed and the driving undertaken was in a controlled environment and that there are no people in the area that the car is driving. The Board considered that the intentional skidding of a car, depicted a number of times in the advertisement, is a
driving practice that would breach Commonwealth, State or Territory legislation were it to occur on a road or road related area.

The Board noted the advertiser's response that the advertisement depicts a car in an artistic setting.

The Board noted that under the FCAI Code, the use of fantasy could not be used by an advertiser to justify the inclusion of material that otherwise does not comply with the formal provisions of the FCAI Code.

On the above basis, the Board cdetermined that the material before it constituted an advertisement in breach of clause 2(c) of the FCAI Code. The Board therefore upheld the complaint. The Board noted that the advertisement could be modified relatively easily be removing the intentional skidding or four wheel drift that the Board considered to be problematic.

The real issue is that there is at least one person out there with so little to do, so much time on their hands, that they've taken the time to make a formal complaint about such a trivial matter, and the current system means that if one nitpicker complains, it can ruin it for everyone.