2015 Mustang Australian Price

[Yellow_Festiva]

Originally Posted by GAFA

Dodge Journey R/T price Australia: $41196
Dodge Journey R/T price USA: $27240
That's a $13956 difference for the same car made in Mexico. So it's not just Ford that marks up the prices in Australia.

Of course there should be a markup, the question is what percentage increase brands are applying.

Looks like Jeep are adding around 30% yet Ford is much higher.

[RSEA]

Originally Posted by Yellow_Festiva

Of course there should be a markup, the question is what percentage increase brands are applying.

Looks like Jeep are adding around 30% yet Ford is much higher.

I dont agree that their should be an additional markup for selling into Australia. If they have higher to market costs or a premium spec than its reasonable to charge more but this doesn't translate to a higher markup in my book.

[CyberWasp]

The Funny thing is if you compare the price of the XR8 FGX to the projected price of the Mustang, we could probably build the Mustang cheaper here.

[chevypower]

Originally Posted by CyberWasp

The Funny thing is if you compare the price of the XR8 FGX to the projected price of the Mustang, we could probably build the Mustang cheaper here.

At a loss and have the factory close again in a few years after a billion dollar investment in setting up the tooling. I'm sure the margins on that projected price are higher than those on the Falcon. I would expect to see substantial discounts down the road.

[jmack]

The price people compare to of us retail already has a profit mark up in it . so are they double dipping

[FPV8U]

Originally Posted by jmack

The price people compare to of us retail already has a profit mark up in it . so are they double dipping

Exactly Ford Aus will be supplied by Ford US with a unit price notably less than the RRP of a Mustang in the states.

As I've said before if a GT is 65-70K onroad its a bit rich considering the previous 4.6L Cobra came out here on a lower AUD was locally converted and compliance then for sale with a similar RRP.

If the V8 Mustang is circa that of the FGX XR8 they will sell a huge number, naturally the convertible will command a premium over the coupe.

Ecoboost at 50K isn't going to make alot of sales, in the 40's i can see some younger guys going for it but 50K will buy you alot in the performance segment if your looking at new to within 3 years old.

[RSEA]

At the end of the day its still a Ford badge on it. Ppl can only justify so much

[Whitey-AMG]

Originally Posted by Bossxr8

Mustang V6 is cheaper than the Scion 86 in the US by a couple of grand, and the 86 is 30k here.

If Toyota can get the 86 so cheap here than Ford have zero excuses to get the Mustang here at competitive prices.

Yeh - but the Scion is still made by Subaru in Japan - right ? No local production in USA - so you'd need to factor in the supply chain costs - so you would expect ( demand ) that the USA made Mustang would be cheaper.

What Ford needs to do is offshore the RHD Mustang manufacturing to Thailand - pay the workers peanuts ( if they arent already ) - so we Aussies can buy a Full house V8 with the performance pack for 50K on the road. Any potential loss in $ price per unit would be more than made up for by volume made and sold.

[TheSneakiness]

Originally Posted by au2000

Well at 50 plus any hope I had of convincing the mrs in buying a 4 cyl mustang as the runabout so to speak is out

Mine owes me a car now but wouldnt pay that for the 4 cyl.

[naddis01]

I wonder what the response has been within Ford to reception in this thread?

[cortinagt]

I wonder if the less specced versions will be coming once the Falcon stops production.

The plus side of the crackpipe Mustang pricing is they are protecting local production to some extent.

[Alan D Segal]

I've said it before and I'll say it again: I really don't think you'll get a new V8 Mustang for less than $80k drive away in Queensland.

That 4 cylinder will be $50k plus - probably around $60k drive away here. It is a bigger car than the 86 and the mx5, and I think Ford would see it as a premium product due to the size and the turbo. So it'll be dearer.

[99AUXR]

**** that 80k in queensland would be 90-100k here in NZ now that would not sell at all considering the cost of getting new stangs here at the moment.

[Alan D Segal]

I don't know how much they are in NZ but I'd be expecting ford to see them as a premium product competing with the european marques on performance but costing slightly less. Rather than seeing them as a bigger, more powerful MX5 or 86 and making them as cheap as they can.

If they end up cheaper good, but hopefully it won't be long until we find out.

Originally Posted by GAFA

Dodge Journey R/T price Australia: $41196
Dodge Journey R/T price USA: $27240.

But with the conversion rate as it stands today the $US27240 works out to about $AU32000. So they have that to contend with as well. Better off setting the price high in case our dollar and our smaller market takes a nosedive I guess.

And yes, I'd expect all of their decisions on pricing to be made based on maximising their profits.

[DFB FGXR6]

Originally Posted by Alan D Segal

I don't know how much they are in NZ but I'd be expecting ford to see them as a premium product competing with the european marques on performance but costing slightly less. Rather than seeing them as a bigger, more powerful MX5 or 86 and making them as cheap as they can.

.

But what other V8 powered coupe or convertible from Europe (or anywhere) is sold below $100K?......$90K?.......$80K?

I think the Mustang needs to be viewed a bit differently outside America. Its a premium/novelty/aspirational purchase outside America and will be priced accordingly.

Would I rather pay 50K for V8 Mustang, yes, but it is what it is. And when you look at the fact, at this stage, apart from the Chrysler 300, after 2017 there will be no other V8 cars under 100K once Holden are gone.

[DanielXR8]

Originally Posted by jmack

So at those prices there will be an initial rush then sales will drop then they will stop importing due to lack of sales. Dejavu the last model they bought out. Hope it doesn't but fear the script is already written

Probably say they can't get them due to international demand etc. What they usually roll out when the media starts asking difficult questions about imported Fords that aren't selling.

[DanielXR8]

Originally Posted by DFB FGXR6

But what other V8 powered coupe or convertible from Europe (or anywhere) is sold below $100K?......$90K?.......$80K?

I think the Mustang needs to be viewed a bit differently outside America. Its a premium/novelty/aspirational purchase outside America and will be priced accordingly.

Would I rather pay 50K for V8 Mustang, yes, but it is what it is. And when you look at the fact, at this stage, apart from the Chrysler 300, after 2017 there will be no other V8 cars under 100K once Holden are gone.

I get what you are saying, but the average Australians salary/wage doesn't suddenly double, because Ford considers itself without competition in the V8 market. Like it or not this car was not built to be a 50K car in its home market and that will be reflected in the car we get. In the build quality, materials and the drive.

I'll reserve judgement until the official prices are released, but if the V8 version is not available at around XR8 prices, then I would say two things. One they have never learn't a lesson from the past and two they deserve the lack of sales that will follow.

[DanielXR8]

Originally Posted by Windsor220

Toyota sells that many cars that they can afford to sell a low volume model for no profit.

Ford is kinda of a big car company too.

[Tbm1121]

Originally Posted by DanielXR8

I get what you are saying, but the average Australians salary/wage doesn't suddenly double, because Ford considers itself without competition in the V8 market. Like it or not this car was not built to be a 50K car in its home market and that will be reflected in the car we get. In the build quality, materials and the drive.

I'll reserve judgement until the official prices are released, but if the V8 version is not available at around XR8 prices, then I would say two things. One they have never learn't a lesson from the past and two they deserve the lack of sales that will follow.

They aren't trying to replace the falcon, or be the cheapest car in its segment, it is a mustang, it is its own car, the ecoboost scares most people, but that is because Australian people are very stubborn, it's our nature, we like what we know, and new things make us nervous.
Ecoboost engines are the future of all cars made by ford, greater power outputs, and better fuel economy is their focus.
If they offered a cheaper mustang with the 6cyl, less power and a higher fuel consumption it wouldnt sell, this is why the ecoboost as a base for aus makes sense.

[RSEA]

80k is comical

[DanielXR8]

Originally Posted by naddis01

I wonder what the response has been within Ford to reception in this thread?

Given how little they cared about issues with Falcon or Territory, often pointed out here months or years before Ford addressed them or just plain ignored them anyway... they don't care. They never have and apparently the collapse of local manufacturing and the importance of the success of the new hero model in Mustang is no reason to change.

[DanielXR8]

Originally Posted by Tbm1121

They aren't trying to replace the falcon, or be the cheapest car in its segment, it is a mustang, it is its own car, the ecoboost scares most people, but that is because Australian people are very stubborn, it's our nature, we like what we know, and new things make us nervous.
Ecoboost engines are the future of all cars made by ford, greater power outputs, and better fuel economy is their focus.
If they offered a cheaper mustang with the 6cyl, less power and a higher fuel consumption it wouldnt sell, this is why the ecoboost as a base for aus makes sense.

They weren't trying to to be the cheapest car with Mondeo either and what a roaring success its been in the Australian market. Both times they tried launching it.

[P6LTD351]

Won't be anywhere near 80k.

If it is, they have lost the plot.

For me, the 4 cyl should be $39990 and the V8 should be $49990. I know they won't be the prices but that's what they SHOULD be. They would walk out the door.

[Fordman1]

Sales of all imported product by Ford (the exception Ranger) is deplorable.

Start ecoboost Mustang at $50,000 and sales of that product will be a failure too.

If Ford are really serious about transforming their brand, the entry point of Mustang will be in the low $40,000's.

Making it accessible to 'younger' consumers is vital.

Are you there Ford ? Are you listening ?

I'm tipping not !!

[RSEA]

I still cant figure out how a 4 cyl mustang is worth 40k

[qdda5]

Has to be 60k DA for the 8 for me. Otherwise I will look at the Core 8 Chrysler at 50k DA. Ford PLEASE dont get greedy. We will buy plenty at the right price.

[chopstar87]

I am thinking if the Auto GT mustang (fastback) is $65k driveway, it will be very successful and is a fair price IF fitted with the performance pack .. going for much more then that, it may start to struggle.

but again, if they price this above this amount, , it will position it as a premium vehicle. which again it will be super cheap to its competitors (C63 coupe/M4/RS5)

again, you need to remember, the mustang is not really been brought here as a saviour, its been brought here as a hero car, to get people in to dealership, to look at the new Mondeo, Everest, ranger and etc. to create interest in the brand itself, its a marketing tool and that's it. it creates excitement around the ford brand.

Its not been brought here for everyone to be able to afford, its not a falcon, it never will be in the Australian market. its a hero car, its a car that people will be inspired to own. (like M4s, AMG, RS5s). Also the volume been sold here & other RHD markets, will be a drop in the water compared to the sales of the mustang in its home country.

Mustang will not be a high volume seller in Australia, so the price will not reflect this.

[BeamMeUp]

Originally Posted by qdda5

Has to be 60k DA for the 8 for me. Otherwise I will look at the Core 8 Chrysler at 50k DA. Ford PLEASE dont get greedy. We will buy plenty at the right price.

My feelings exactly! I hope they price it within reach of the typical Aussie buyer, otherwise i will be seriously considering leaving the Ford brand for another manufacturer.
Ford, i hope you are listening. Don't blow a brilliant opportunity for some decent sales volumes on the Mustang!

[XR Martin]

How much are people figuring the soft top will be over the hardtop?
If you look at what is on sale today, it can vary from as little as $8k to $20k+
So atleast $8k maybe $10k?

$70k has been quoted by Ford as the upper limit, so you would have to assume thats the GT Auto Convertible

So work back from that...
GT Manual Convert $68k
GT Auto Fastback $62k
GT Manual Fastback $60k
Ecoboost Auto Convert $60k
Ecoboost Manual Convert $58k
Ecoboost Auto Fastback $52k
Ecoboost Manual Fastback $50k

[Fordman1]

Originally Posted by BeamMeUp

My feelings exactly! I hope they price it within reach of the typical Aussie buyer, otherwise i will be seriously considering leaving the Ford brand for another manufacturer.
Ford, i hope you are listening. Don't blow a brilliant opportunity for some decent sales volumes on the Mustang!

The sales volumes aren't the 'be all and end all', the car should be attainable for the buyer that may look at $40,000 to $50,000 purchases - the typical Aussie buyer in the sporty segment.

Not those looking for a More premium brand.