Welcome to the Australian Ford Forums forum.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated.

Go Back   Australian Ford Forums > General Topics > The Pub

The Pub For General Automotive Related Talk

Reply
 
Thread Tools Display Modes
Old 21-05-2021, 07:33 PM   #1
lari1eye
Regular Member
 
Join Date: Sep 2015
Posts: 192
Default Ford burns $12 Billion in Brazil

Unfortunate news about Ford's woes in Brazil. Also, some more movements into China....
https://www.reuters.com/business/aut...il-2021-05-20/
lari1eye is offline   Reply With Quote Multi-Quote with this Post
Old 21-05-2021, 08:18 PM   #2
FormulaFG
Lurking......
Donating Member1
 
FormulaFG's Avatar
 
Join Date: May 2009
Posts: 449
Default Re: Ford burns $12 Billion in Brazil

A lot of similarities between Brazil's auto industry and our own it would seem.

The government is trying to prop it up but to no avail. Ford is not alone in their losses there. Watch them all leave now just like what happened here.
FormulaFG is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 21-05-2021, 08:56 PM   #3
Franco Cozzo
Thailand Specials
 
Franco Cozzo's Avatar
 
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,553
Default Re: Ford burns $12 Billion in Brazil

I suspect Brazil's labour and transport costs would be lower than Australia's.

Maybe the problem is Ford, they milk everyone's government for tax payer dollars then cut and run
Franco Cozzo is offline   Reply With Quote Multi-Quote with this Post
6 users like this post:
Old 21-05-2021, 09:37 PM   #4
tasdex
Regular Member
 
tasdex's Avatar
 
Join Date: Feb 2013
Posts: 446
Default Re: Ford burns $12 Billion in Brazil

Fordlandia was a lesson in Brazil ,,
tasdex is offline   Reply With Quote Multi-Quote with this Post
Old 21-05-2021, 11:52 PM   #5
oldel
FF.Com.Au Hardcore
 
Join Date: Nov 2009
Location: Perth
Posts: 1,675
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by Franco Cozzo View Post
I suspect Brazil's labour and transport costs would be lower than Australia's.
Yet they still blame the costs of production as to why they have to sell cars there for much more than N.A. They did the same thing here.
Then at the end of the article they say the made in mexico SUV will sell in Brazil for double the cost of N.A.

Quote:
On Thursday, Ford launched its new Bronco Sport SUV in Brazil. Made in Mexico, it is exported to the U.S. where it starts at $26,820. In Brazil, where per capita income is much lower, Ford said the Mexican-made car will retail for $48,000.
Anyone get the feeling they just subsidize low costs to N.A. by ripping every other country off, so the high wages elsewhere causes the high prices outside of n.a. is a lie?
oldel is offline   Reply With Quote Multi-Quote with this Post
Old 22-05-2021, 08:19 AM   #6
Dr Smith
FF.Com.Au Hardcore
 
Join Date: Aug 2005
Location: Melb.
Posts: 4,466
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by oldel View Post
Yet they still blame the costs of production as to why they have to sell cars there for much more than N.A. They did the same thing here.
Then at the end of the article they say the made in mexico SUV will sell in Brazil for double the cost of N.A.



Anyone get the feeling they just subsidize low costs to N.A. by ripping every other country off, so the high wages elsewhere causes the high prices outside of n.a. is a lie?
It's easily fixed, if Brazilians refuse to buy it the company will learn real quick it cannot get away with it.
Dr Smith is offline   Reply With Quote Multi-Quote with this Post
Old 24-05-2021, 10:14 AM   #7
Bossxr8
Peter Car
 
Bossxr8's Avatar
 
Join Date: Dec 2004
Location: geelong
Posts: 23,145
Default Re: Ford burns $12 Billion in Brazil

I don't know why they stuck with Brazil production for so long. The One Ford plan to delete orphan cars was more than a decade ago, but Brazil was still building cars unique to their market, and losing money on every one they sold. They build cars in Argentina, so they probably already export the Ranger to Brazil from there.
Bossxr8 is offline   Reply With Quote Multi-Quote with this Post
Old 24-05-2021, 11:18 AM   #8
Vesper Martini
FF.Com.Au Hardcore
 
Vesper Martini's Avatar
 
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
Default Re: Ford burns $12 Billion in Brazil

Isn't the Ford Ecosport a product of Brazil.. says it all
__________________
______________________________
2015 Territory Titanium RWD Diesel - SOLD
2016 BMW X5 xdrive 30D Msport
Seadoo Challenger 210SE 310HP
Vesper Martini is offline   Reply With Quote Multi-Quote with this Post
Old 24-05-2021, 11:28 AM   #9
Bossxr8
Peter Car
 
Bossxr8's Avatar
 
Join Date: Dec 2004
Location: geelong
Posts: 23,145
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by Vesper Martini View Post
Isn't the Ford Ecosport a product of Brazil.. says it all
Yep. Ford Australia did the development work on the Figo, Escort and Taurus etc and they sold very well and were good vehicles. Brazil did the Ecosport, and it was a bucket of ****.

It was designed to be a cheap and nasty thing to suit their market. Was Ford even the slightest bit surprised that when they tried to export it to more mature markets, and it was so poorly regarded? Initially it was ok, because the small SUV market had barely started, but within a year or 2 when more upmarket small SUV's hit the market, like the CX3 etc, it suddenly looked massively out done. The Puma was a step in the right direction, cause it's designed for the more advanced nations. The Ecosport is now just used to sell in 3rd world countries. And the USA, which is becoming 3rd world very quickly
Bossxr8 is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 24-05-2021, 12:47 PM   #10
Franco Cozzo
Thailand Specials
 
Franco Cozzo's Avatar
 
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,553
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by Vesper Martini View Post
Isn't the Ford Ecosport a product of Brazil.. says it all
And the 2001-2006 F250/F350 RHD production, they didn't even have gloveboxes

Mind you as much of an old ****box those things are they still hold their value very well.
Franco Cozzo is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 24-05-2021, 01:45 PM   #11
roKWiz
Cabover nut
 
roKWiz's Avatar
 
Join Date: Aug 2015
Location: Onsite Eastcoast
Posts: 11,324
Default Re: Ford burns $12 Billion in Brazil

Always thought their local Ford cargo truck looked good on paper.

https://www.fordcaminhoes.com.br/
__________________
heritagestonemason.com/Fordlouisvillerestoration
In order that the labour of centuries past may not be in vain during the centuries to come...... D. Diderot 1752

roKWiz is offline   Reply With Quote Multi-Quote with this Post
Old 24-05-2021, 02:01 PM   #12
Bossxr8
Peter Car
 
Bossxr8's Avatar
 
Join Date: Dec 2004
Location: geelong
Posts: 23,145
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by roKWiz View Post
Always thought their local Ford cargo truck looked good on paper.

https://www.fordcaminhoes.com.br/
Hmm i dunno if I want to click on that link on a work computer
Bossxr8 is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 24-05-2021, 02:05 PM   #13
roKWiz
Cabover nut
 
roKWiz's Avatar
 
Join Date: Aug 2015
Location: Onsite Eastcoast
Posts: 11,324
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by Bossxr8 View Post
Hmm i dunno if I want to click on that link on a work computer
Go on.
__________________
heritagestonemason.com/Fordlouisvillerestoration
In order that the labour of centuries past may not be in vain during the centuries to come...... D. Diderot 1752

roKWiz is offline   Reply With Quote Multi-Quote with this Post
Old 24-05-2021, 02:30 PM   #14
Vesper Martini
FF.Com.Au Hardcore
 
Vesper Martini's Avatar
 
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by roKWiz View Post
Always thought their local Ford cargo truck looked good on paper.

https://www.fordcaminhoes.com.br/
Ford Cargo... we used to call them mobile road blocks back in the 90s
__________________
______________________________
2015 Territory Titanium RWD Diesel - SOLD
2016 BMW X5 xdrive 30D Msport
Seadoo Challenger 210SE 310HP
Vesper Martini is offline   Reply With Quote Multi-Quote with this Post
Old 24-05-2021, 02:34 PM   #15
roKWiz
Cabover nut
 
roKWiz's Avatar
 
Join Date: Aug 2015
Location: Onsite Eastcoast
Posts: 11,324
Default Re: Ford burns $12 Billion in Brazil

Quote:
Originally Posted by Vesper Martini View Post
Ford Cargo... we used to call them mobile road blocks back in the 90s
Goodo, driven a couple of crappy 3208 English ones but not remotely related to Cargo's sold here.
__________________
heritagestonemason.com/Fordlouisvillerestoration
In order that the labour of centuries past may not be in vain during the centuries to come...... D. Diderot 1752

roKWiz is offline   Reply With Quote Multi-Quote with this Post
Reply


Forum Jump


All times are GMT +11. The time now is 10:27 AM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Other than what is legally copyrighted by the respective owners, this site is copyright www.fordforums.com.au
Positive SSL