May 2005 Sales

**russellw** · 10-06-2005, 02:15 AM

Some interesting numbers this month.

The graphical anlysis is available now HERE

bathurst77 · 10-06-2005, 12:39 PM

Seems that the BA is starting to fade a little in sales. ALtho the AU was savaged and the BA lavishly praised, the Falc vs commy shares are now at almost AU levels.
And the less said about Fairlane and LTD the better

Ford really have alot to think about over the next 12 months!

**DJM83** · 10-06-2005, 12:45 PM

Quote:

Originally Posted by bathurst77

Seems that the BA is starting to fade a little in sales. ALtho the AU was savaged and the BA lavishly praised, the Falc vs commy shares are now at almost AU levels.
And the less said about Fairlane and LTD the better

Ford really have alot to think about over the next 12 months!

Yep i agree with that starement. With all the BA falcons around my area ud id have thought that it would have been quite the turn around for ford well obviously not

:

MAGPIE · 10-06-2005, 06:21 PM

Great graphs there

Just as a comparison, Ford is kicking butt here in NZ where they are normally 3rd after Toyota & Holden. This year they have a substantial lead over Holden and are also leading Toyota

:

Calender Year Figures
Ford 4486
Toyota 4331
Holden 3810

Some of this I believe is down to Territory

_2:

Ford has beaten Holden every month this year.

XplosiveR6 · 10-06-2005, 06:30 PM

i think the main problem is that the XRs and GTs are all very nice looking cars but the rest of the falcon, fairmont and fairlane range are very bland, i mean it even hard to tell the difference between these three sometimes.

Noddy · 10-06-2005, 06:55 PM

Quote:

Originally Posted by EF_Dave

i think the main problem is that the XRs and GTs are all very nice looking cars but the rest of the falcon, fairmont and fairlane range are very bland, i mean it even hard to tell the difference between these three sometimes.

Agreed, Calais, Statesman and Caprice have it all over the Ford equivalent,imo.

SpoolMan · 11-06-2005, 01:12 AM

Buy a Ford Ute, we can win this part of the battle....
Ford deny that the Territory is costing Falcon sales, but the graph shows it is..
Thanks Russ, for a good quick detailed look at the lot..

Franky · 11-06-2005, 01:26 AM

Does anyone have the figures for each segment?

**russellw** · 11-06-2005, 01:10 PM

Light Segment

Vehicle

Units

Share

Toyota Echo

1499

20.02

Hyundai Getz

1473

19.67

Holden Barina

823

10.99

Honda Jazz

766

10.23

Kia Rio

726

9.69

Suzuki Swift

610

8.14

Ford Fiesta

410

5.47

Mazda2

327

4.36

Mitsubishi Colt

218

2.91

Toyota Prius

128

1.71

Peugeot 206

116

1.54

Daihatsu Sirion

98

1.30

Daihatsu Charade

82

1.09

Volkswagen Polo

61

0.81

Citroen C3

55

0.73

Smart Forfour

30

0.40

Renault Clio

29

0.38

Citroen C2

16

0.21

Smart Fortwo

13

0.17

Proton Satria

4

0.05

Suzuki Ignis

1

0.01

Small Segment

Vehicle

Units

Share

Toyota Echo

1499

20.02

Hyundai Getz

1473

19.67

Holden Barina

823

10.99

Honda Jazz

766

10.23

Kia Rio

726

9.69

Suzuki Swift

610

8.14

Ford Fiesta

410

5.47

Mazda2

327

4.36

Mitsubishi Colt

218

2.91

Toyota Prius

128

1.71

Peugeot 206

116

1.54

Daihatsu Sirion

98

1.30

Daihatsu Charade

82

1.09

Volkswagen Polo

61

0.81

Citroen C3

55

0.73

Smart Forfour

30

0.40

Renault Clio

29

0.38

Citroen C2

16

0.21

Smart Fortwo

13

0.17

Proton Satria

4

0.05

Suzuki Ignis

1

0.01

Medium Segment

Vehicle

Units

Share

Toyota Camry (4 cyl)

1868

44.33

Mazda6

1328

31.52

Subaru Liberty

626

14.85

Holden Vectra (4 cyl)

157

3.72

Chrysler PT Cruiser

137

3.25

Hyundai Sonata (4 cyl)

71

1.68

Renault Scenic

26

0.61

Large Segment

Vehicle

Units

Share

Holden Commodore

6451

47.63

Ford Falcon

4530

33.45

Mitsubishi Magna V6

1008

7.44

Toyota Camry V6

870

6.42

Toyota Avalon

407

3.00

Kia Optima

112

0.82

Hyundai Sonata V6

101

0.74

Mitsubishi Verada

63

0.46

**russellw** · 11-06-2005, 01:12 PM

Sports Segment

Vehicle

Units

Share

Holden Monaro

160

24.61

Hyundai Tiburon

84

12.92

Holden Astra Convertible

81

12.46

Honda Integra

66

10.15

Mini Cooper Cabrio

55

8.46

Peugeot 206 Convertible

46

7.07

Peugeot 307 Convertible

40

6.15

Renault Megane Convertible

33

5.07

Toyota Celica

21

3.23

Mazda MX5

19

2.92

VW Beetle Cabrio

19

2.92

Daihatsu Copen

9

1.38

Smart Roadster

6

0.92

Citroen Xsara Coupe

5

0.76

Toyota MR2

3

0.46

Alfa Romeo Spider

2

0.30

Alfa Romeo GTV 2.0

1

0.15

Prestige Segment

Vehicle

Units

Share

Honda Accord

1418

42.85

Nissan Maxima

305

9.21

Holden Statesman

277

8.37

Ford Fairlane

200

6.04

BMW 1 Series

178

5.37

Peugeot 407

140

4.23

MINI Cooper

110

3.32

Audi A3

107

3.23

Mercedes-Benz A-Class

93

2.81

Alfa Romeo 147

86

2.59

Holden Vectra CDX

85

2.56

Lexus IS200

56

1.69

Citroen C5

43

1.29

Volkswagen New Beetle

42

1.26

Volkswagen Bora

29

0.87

Saab 93

28

0.84

Alfa Romeo 156 2.0

26

0.78

Volvo S40

26

0.78

Volvo V50

25

0.75

Renault Laguna

22

0.66

Volkswagen Passat

11

0.33

Audi A4 2.0

1

0.03

Peugeot 406

1

0.03

Luxury Segment

Vehicle

Units

Share

BMW 3-Series

348

13.42

Mercedes-Benz C-Class

309

11.91

Mercedes-Benz E-Class

210

8.09

Audi A4

190

7.32

BMW 5-Series

143

5.51

Mercedes-Benz CLK-Class

111

4.28

Mercedes-Benz CLS-Class

96

3.70

Mazda RX8

90

3.47

Holden Caprice

85

3.27

Lexus GS

79

3.04

Mercedes-Benz SLK-Class

73

2.81

M-Benz C-Class Sports Coupe

72

2.77

Jaguar X-Type

66

2.54

Nissan 350Z

65

2.50

BMW 3-Series Coupe

61

2.35

Saab 93 Convertible

55

2.12

Porsche Boxster

47

1.81

Audi A6

41

1.58

BMW 7-Series

40

1.54

Porsche 911

38

1.46

Lexus IS300

33

1.27

Lexus ES300

32

1.23

BMW 3-Series Convertible

29

1.11

BMW Z4

21

0.80

Mercedes-Benz S-Class

20

0.77

Volvo S60

18

0.69

Alfa Romeo GT

16

0.61

Saab 95

16

0.61

Chrysler Crossfire

15

0.57

Jaguar S-Type

15

0.57

Audi TT

14

0.53

Mercedes-Benz SL-Class

14

0.53

Audi Convertible

11

0.42

Bentley

9

0.34

Ford LTD

9

0.34

Lexus SC430

8

0.30

Maserati

8

0.30

Alfa Romeo 166 3.0

7

0.26

Audi A8

7

0.26

BMW 6-Series

7

0.26

Lamborghini

7

0.26

Audi A3 V6

6

0.23

Lexus LS

6

0.23

Lotus Elise

6

0.23

Mercedes-Benz CL-Class

6

0.23

Aston Martin Coupe

4

0.15

Honda S2000

4

0.15

Jaguar XJ SERIES

4

0.15

Alfa Romeo 156

2

0.07

Lotus Exige

2

0.07

Volvo S80

2

0.07

Morgan

1

0.03

Peugeot 607

1

0.03

Rolls-Royce

1

0.03

**russellw** · 11-06-2005, 01:12 PM

P/U & Crew Cab 4 x 2 Segment

Vehicle

Units

Share

Ford Falcon Ute

1572

21.90

Holden Utility 4X2

1509

21.02

Holden Rodeo 4X2

1406

19.59

Toyota Hilux 4X2

1160

16.16

Mitsubishi Triton 4X2

600

8.36

Ford Courier 4X2

388

5.40

Mazda B-Series 4X2

353

4.91

Proton Jumbuck

155

2.15

Nissan Navara 4X2

22

0.30

Ford F250 4X2

7

0.09

Ford F350 4X2

5

0.06

P/U & Crew Cab 4 x 4 Segment

Vehicle

Units

Share

Toyota Hilux 4X4

1501

26.72

Nissan Navara 4X4

869

15.47

Holden Rodeo 4X4

851

15.15

Mitsubishi Triton 4X4

605

10.77

Toyota Landcruiser PU/CC

574

10.22

Ford Courier 4X4

385

6.85

Nissan Patrol PU/CC

323

5.75

Mazda B-Series 4X4

229

4.07

Ford F250 4X4

179

3.18

Holden Utility 4X4

82

1.46

Land Rover Defender PU/CC

10

0.17

Ford F350 4X4

6

0.10

Suzuki Carry 4X4

2

0.03

SUV Compact Segment

Vehicle

Units

Share

Nissan X-Trail

1010

16.06

Toyota RAV4

981

15.60

Subaru Forester

936

14.89

Honda CR-V

674

10.72

Subaru Outback

598

9.51

Hyundai Tucson

384

6.10

Mitsubishi Outlander

342

5.44

Mazda Tribute

324

5.15

Holden Cruze

234

3.72

Ford Escape

211

3.35

Kia Sportage

201

3.19

Hyundai Santa Fe

159

2.52

Suzuki Grand Vitara

112

1.78

Daihatsu Terios

66

1.04

Suzuki Jimny

42

0.66

Land Rover Freelander

12

0.19

Mitsubishi Pajero iO

0

0.00

SUV Medium Segment

Vehicle

Units

Share

Ford Territory

2154

35.76

Toyota Prado

1335

22.16

Toyota Kluger

607

10.07

Mitsubishi Pajero

543

9.01

Hyundai Terracan

373

6.19

Land Rover Discovery

225

3.73

Holden Adventra

184

3.05

Jeep Cherokee

157

2.60

Kia Sorento

145

2.40

Jeep Wrangler

134

2.22

Suzuki XL-7

78

1.29

Mitsubishi Challenger

42

0.69

Nissan Pathfinder

29

0.48

Land Rover Defender S/Wgn

15

0.24

Holden Jackaroo

1

0.01

SUV Large Segment

Vehicle

Units

Share

Toyota Landcruiser Wagon

971

55.29

Nissan Patrol Wagon

740

42.14

Ford Explorer

45

2.56

SUV Luxury Segment

Vehicle

Units

Share

BMW X5

274

21.66

Lexus RX330

187

14.78

Mercedes-Benz M-Class

169

13.35

Volvo XC90

120

9.48

Jeep Grand Cherokee

112

8.85

Honda MDX

89

7.03

BMW X3

85

6.71

Volvo XC70

61

4.82

Porsche Cayenne

50

3.95

Volkswagen Touareg

41

3.24

Lexus LX470

37

2.92

Audi Allroad

20

1.58

Land Rover Range Rover

20

1.58

Franky · 11-06-2005, 01:13 PM

cheers

Walkinshaw · 11-06-2005, 04:33 PM

good to see that more $300k+ mercs than LTDs are being sold

Back to the drawing board Ford.

Fairmont/Fairlane/LTD = joke in comparison to competitors.

FNQracing · 11-06-2005, 04:58 PM

Quote:

Originally Posted by EF_Dave

i think the main problem is that the XRs and GTs are all very nice looking cars but the rest of the falcon, fairmont and fairlane range are very bland, i mean it even hard to tell the difference between these three sometimes.

Exactly what I have been thinking. The XR's look particularly good. The rest of the model range has not dated very well at all. There is still too much AU in there. A restyle only can go so far in hiding the original cars DNA.

As I have mentioned many times before, the Territory has stolen many Falcon sales.

Bossxr8 · 11-06-2005, 09:05 PM

Quote:

Originally Posted by Walkinshaw

good to see that more $300k+ mercs than LTDs are being sold

Back to the drawing board Ford.

Fairmont/Fairlane/LTD = joke in comparison to competitors.

The LTD is a bit of a joke at the moment but the Fairlane MkII has done reasonably well compared to Statesman.

Teki04 · 11-06-2005, 09:17 PM

LTD is behind Caprice by quite a bit. I agree with what some ppl have mentioned, the Territory is hurting sales. Of course, they are in the same showroom, and when ppl look at the Ford Falcon (the Futura in particular, and Fairmont i guess) the Territory looks like great value for the added space! I know when i was buying my car, i saw another Salesmen showing people the BA then move along to the Territory...

And as with the Fiesta... i think ford have to change their marketing plan! Its really obvious they could made at least 300 more sales a month.... but they are sticking to their target which was 400/month... however the new Swift has already outshot the Fiesta, without winning any awards, and with a smaller engine then the Fiesta (although, with ABS on the base model, which LX doesnt have). You only have to look at the Barina for this... they have no abs on base models as well, but are selling 400 more / month, even though the quality of their product isnt as good!

But yea, Ford has to do more with advertising... that ad with the Fiesta, Territory, and BA in the showroom saying its Award winning i dont think does anything in my opinion... its all computer generated!

Lift your game Ford!

: Oh, and hopefully Ford have got it right with the NEW focus!!!! Marketing better be good.... we need the sales!

Mark351 · 11-06-2005, 09:51 PM

What the figures don't show is that Ford has been at or over 100% factory capacity for a long while, and it's now really model mix of Falcon, ute and Territory that can affect the sales figures.

More Territorys built = less Falcons built.