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| The Pub For General Automotive Related Talk |
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10-01-2014, 07:22 AM
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FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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Fairfax reports 7-Eleven on the East coast, have agreed to allow its pumps to rebrand as Mobil.
The reason- customer preference for a 'premium' brand of Premium fuels instead of a downmarket supermarket fuel.
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10-01-2014, 08:17 AM
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FF.Com.Au Hardcore
Join Date: Jan 2008
Location: Mornington
Posts: 2,148
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A very smart move methinks.
GT450 |
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10-01-2014, 10:54 AM
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#3 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,318
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CSGhia |
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10-01-2014, 04:59 PM
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Regular Member
Join Date: Aug 2009
Posts: 137
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My sources [which aren't very reliable] told me if it wasn't for Mobil 1 oil sales [bulk sales to dealers etc] Mobil would have pulled out of this region ages ago.
Still it's a good publicity [trying to think of a word] event. |
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10-01-2014, 05:07 PM
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#5 | |||
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FF.Com.Au Hardcore
Join Date: Apr 2007
Location: Miranda, NSW
Posts: 6,771
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Quote:
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2005 BA MK2 FPV GT - 6 SPEED MANUAL , SILHOUETTE, SWISSVAX, SUNROOF, BILSTEIN AND LOVELLS, FACTORY GENUINE 19'S, X-FORCE STAINLESS QUAD CATBACK, ADVANCE HEADERS, 200 CPSI CATS, BLUEPOWER CAI, HERROD BREATHER KIT, 4:11 DIFF RATIO, MAL WOOD OPT 3+ CLUTCH, BILLET SHIFTER, MELLINGS 10227, NOW WITH REVERSE CAMERA/SENSORS, ALPINE SPEAKERS & SUB - CUSTOM TUNED TO 275 RWKW NOW WITH A NEW ADDITION - 2017 MUSTANG V8 GT FASTBACK - , 6 SPEED AUTO IN PLATINUM WHITE, |
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10-01-2014, 06:49 PM
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Missing a sock...
  
Join Date: Mar 2012
Location: Brisbane 4017
Posts: 8,250
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We've got 7-11 servos in QLD, but there's only two refineries in QLD to my knowledge - BP and Caltex, both are around the port of Brisbane. There's other ports in QLD, but not a refinery near them AFAIK. I've got no idea where Mobil comes from in Oz.
What refineries do you folk have in our other states? Pardon me for my naivety - but is this is all about branding for the sake of attracting customers? Cheers! Edit: We are all buying the same **** at mad prices!
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10-01-2014, 07:04 PM
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#8 | |||
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Regular Member
Join Date: Aug 2009
Posts: 137
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10-01-2014, 07:19 PM
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VFII SS UTE
Join Date: Apr 2007
Location: Central Coast
Posts: 6,353
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Quote:
last refinery. but have 23 platforms in bass strait.
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10-01-2014, 07:21 PM
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#10 | |||
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FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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Quote:
__________________
Wherenoshockjocksfly Facts or the twitterverse, your choice! M3SR+ .......MG ZS EV |
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10-01-2014, 07:35 PM
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#11 | |||
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Regular Member
Join Date: Aug 2009
Posts: 137
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10-01-2014, 07:52 PM
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#12 | |||
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FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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Quote:
__________________
Wherenoshockjocksfly Facts or the twitterverse, your choice! M3SR+ .......MG ZS EV |
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12-01-2014, 09:28 AM
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#13 | ||
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FF.Com.Au Hardcore
Join Date: Mar 2006
Posts: 531
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I think it's worth noting that the petrol itself was always Mobil, it's just now they're bringing back the brand because people like to see what they're getting. They'll still be 7-Elevens, just like Coles Expresses have Shell secondary branding and Woolworths Petrol have Caltex secondary branding (though why you'd advertise the fact that you serve up Caltex petrol is beyond me...)
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12-01-2014, 09:59 AM
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#14 | |||
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FF.Com.Au Hardcore
Join Date: Nov 2012
Location: Central Vic
Posts: 3,724
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Quote:
__________________
Wherenoshockjocksfly Facts or the twitterverse, your choice! M3SR+ .......MG ZS EV |
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12-01-2014, 12:55 PM
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#15 | ||
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Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
 
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When our new 7/11 opened I asked the operator which brand of 98 fuel do they sell, he showed me his fuel delivery docket it was Mobil 98.
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AUTOTECH TUNED EDELEBROCK CHARGED 2017 GT Mustang Plenty of RWKW |
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Mobil is Back!
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