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#31 | ||
Donating Member
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Unlike many, I don't begrudge Ford leveraging the Ranger's success. It's a fantastic vehicle, worlds better than the competition and the local engineering makes it truly the only vehicle on sale that is capable of dealing with all road conditions in Australia.
In theory, Ford would make the most of the Ranger by covering as many bases as possible with the vehicle. However, all they have done is focus on several variants of the top end dual cabs, all differentiated by wheels and how much chrome or black paint they trowel on the thing. Clearly this has worked for them, but they have lost sales elsewhere in the range. Now, the well-worn argument is that's what buyers want, and that its more profitable for Ford to pursue high end models. All true, but with factory volume not a problem, there is no reason why Ford can't cater for all segments of the pickup sector. The next argument would be that people don't want single cabs, and sales reflect that. But if you put up barriers to the sale of these models, then obviously sales will reflect that. In other words, they are writing the script. In my opinion, being more proactive with the single cab won't detract from the double cab models, they are very different users with different requirements. As it sits, Ford are not listening. Ever since the current Ranger went on sale, Ford do not represent the single cab on their Build & Price configurator. I also note when researching this post, they won't even allow you to "build" an XL at the moment either. https://www.ford.com.au/buy/build-an...rThaiAUS202450 ![]() And that's despite the main page for Ranger suggesting you can Build & Price a XL single cab....................... https://www.ford.com.au/showroom/tru...ans/ranger/xl/ ![]() See what I mean by "road blocks", Ford make it so you can't "Build & Price" a single cab, despite the model existing. There are no pictorial references on the Ford website that show the single cab is available. And while I have seen a couple of single cabs on the dealer lot, you would be easily convinced they don't exist. When I asked Ford back when the new-gen launched if the single cab would be offered in Australia, prompted because of the lack of reference on the Ford website, I was told that the single cab was no longer offered. A day later, my salesman told me they had two new-gen single cabs out back. So even Ford themselves don't know what they are doing. So, all of the above considered, how can potential customers buy something if the company doesn't promote it? And I don't mean advertising, rather seeing the product on a website, brochure or any sales material. How can a customer buy something that's not represented on the brands website? Or when your own people tell customers it doesn't exist? For a company who told the world they were going to focus on trucks and SUV's, and for a company that has focused 90% of their effort on a single model, to not cover all the bases is ludicrous. I think its pretty obvious that I'm a Ford man, I like the brand and have bought many Ford's new and used. But Ford are backing themselves into a corner and sadly, if I had to replace a vehicle tomorrow, Ford simply won't have what I need. Which makes me sad because ultimately, both Ford and I lose out.
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The Fleet - 2016 PX MK II Ranger Cool White 2008 FG XR6 Sensation Blue 2014 FG X XR8 Emperor Red 2024 Mustang GT Race Red The Departed - 2002 T3 TS50 Blueprint 2017 Mustang GT Race Red |
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#32 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,472
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Just on the single cab offerings,
Use 2.3 EB for basic XL/XLT single cab models to do battle with Hilux Tradie Second idea, low rider RWD single and Super cab with 2.7/3.0 EB, call it XR6 Turbo |
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#33 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,729
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The other thing I keep harping on about is the market for tradies that do service and install work, who put ladders on the roof and need to get into underground car parks in the cities / apartments ect.
There has to be demand for a Lo-Rider Vehicle if it was set up properly to cater for this market.
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2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
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#34 | |||
Regular Member
Join Date: Feb 2018
Location: QLD
Posts: 418
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Quote:
And as a side note, never ever turn on your lights in the rain especially heavy rain, the truck coming up behind you might actually see ya! Guess who did a change-over up the Bruce with it pi**ing down! Terry |
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#35 | ||||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,057
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Quote:
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#36 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Canberra Region
Posts: 9,191
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SD Ranger will be built at the Auto Alliance Thailand factory, which only makes XL, XLS and XLT trims.
The Ford Thailand Manufacturing plant makes the higher spec models.
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2016 FGX XR8 Sprint, 6speed manual, Kinetic Blue #170 2004 BA wagon RTV project. 1998 EL XR8, Auto, Hot Chilli Red 1993 ED XR6, 5speed, Polynesian Green. 1 of 329. Retired 1968 XT Falcon 500 wagon, 3 on the tree, 3.6L. Patina project. |
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#37 | ||
XD Sundowner
Join Date: Aug 2007
Location: moranbah
Posts: 1,079
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Lol .. I think its more to do with the fact most people are crap drivers to start with .. you may be 1 of them .. most cars are not set up to tow regardless of what the salesman says .. I have owned most of them . Not sure if you have actually owned and towed a 3 ton van but most cars can't get over 90 without either towing issues, or struggling power wise so a lot slow down realising they are not driving an ideal setup ( insert father inlaw who just upgraded to new van and a new hilux .. ) i totally agree that some old folks should be directed to a driving / towing course even if just online for some courtesy education. But the likes of myself get held up by more city folks than other vanners .
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something old something blue |
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#38 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Canberra Region
Posts: 9,191
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There was a Ssangyong Rexton at the servo the other day with a massive caravan attached. Back end was on the bump stops and front was sky high. It even had aftermarket springs which you could see.
Apparently they can tow 3.5t, not sure how heavy the van was but looked scary as hell. People spend top dollar on the caravan, then buy the cheapest thing they can to tow. Crazy.
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2016 FGX XR8 Sprint, 6speed manual, Kinetic Blue #170 2004 BA wagon RTV project. 1998 EL XR8, Auto, Hot Chilli Red 1993 ED XR6, 5speed, Polynesian Green. 1 of 329. Retired 1968 XT Falcon 500 wagon, 3 on the tree, 3.6L. Patina project. |
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#39 | |||||
HSV - I just ate one!
Join Date: Dec 2004
Location: Middle of nowhere
Posts: 3,692
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Smoo isnt on his own if he hates them, though I would consider "hate" a mild word if describing my feelings towards them. Which is a bit like trying to get a horse to drink when its prefectly content just standing there and looking at you..... Disappointing considering how ford managed to produce an RTV with absolutely zero changes to the main body/subframe, neglecting to make the Ranger chassis capable of supporting high or low ride format is exactly that, negligence. Quote:
If the driver doesnt feel they are safe driving a legal car & trailer combination at the posted speed limit, they are unsafe to be on the road with that combination, regardless of their speed. Quote:
Whats got me is that if anything, ADDING another model defies logic, the Ranger fills the void at the entry leval of the ute market, the F150 doesnt really do anything a Ranger does except tow 4500kg at its rated GVM with a bigger body while pampering to the yank truck lovers, then theres the F250, with its 4499kg GVM, higher towing capacity again over a F150 A Ranger super duty doesnt really seem to do anything that the F250 doesnt already do, so why create another, unique, development costly model when the F250 already exists, already has import approvals in place and just needs to be built in RHD? Well.... I suppose you can build a Ranger SD much more cost effectively in Thailand and make more profit than a RHD F250.
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I dont care if some prius driving eco-hippy thinks its politically incorrect for me to drive a V8..... I'm paying for the fuel! |
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#40 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 3,664
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Na I don’t hate them Interceptor, and me saying ‘most’ caravaners are guilty of what I described is an exaggeration but the stereotype exists for a reason.
I also thought wouldn’t it have been easier/cheaper for ford to import base spec F250 instead of going through the drama R and D for this. I did a quick search and from memory the base petrol V8 F250 retail price equated to about $90k aud. V8 diesel added another $10k. Plus conversion cost. And the dollar has weakened approx 10% since then. And I don’t think the entry F250 has the payload of this. Although if the payload rating is the same as the dual cab Thai specials, it will be aspirational as 1 tonne in them without changing springs or using airbags is only good for the sales brochure. |
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#41 | ||||
HSV - I just ate one!
Join Date: Dec 2004
Location: Middle of nowhere
Posts: 3,692
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Production capacity argument is a moot point, the extra units have gotta be built somewhere and do you choose to utilise & expand an existing production line, or do you go to the expense of building a whole new production line & the attendant logistics supply chain to suit? Quick google search search suggests in the US the max GVM for a current F250 as being 10,500lbs/4762KG with a payload of 4268lbs-4048lbs, drop the GVM to 9899lbs/4490kg to allow people to drive an F250 on a car licence, and I dont see why you cant have a 3307lbs/1500kg payload, I know theres at least one importer that offers this.
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I dont care if some prius driving eco-hippy thinks its politically incorrect for me to drive a V8..... I'm paying for the fuel! |
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#42 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
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#43 | ||
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Join Date: Feb 2006
Posts: 5,788
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#45 | ||
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#46 | ||
Donating Member
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Posts: 68
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Another video. They look impressive, particularly the onboard mounted scales incorporated into the SYNC system, for payload and ball weight.
https://www.youtube.com/watch?v=dBbAeDwMgv0
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#47 | |||
Temporarily Banned
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#48 | ||
Donating Member
![]() Join Date: May 2008
Posts: 13,666
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The Fleet - 2016 PX MK II Ranger Cool White 2008 FG XR6 Sensation Blue 2014 FG X XR8 Emperor Red 2024 Mustang GT Race Red The Departed - 2002 T3 TS50 Blueprint 2017 Mustang GT Race Red |
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#49 | ||
Regular Member
Join Date: Jul 2007
Posts: 466
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Ford just nailed the coffin lid on the Toyota 79 Series with the Super Duty.
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Never argue with an idiot, they will bring you down to their level and beat with experience every time. |
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#50 | |||
Donating Member
![]() Join Date: May 2008
Posts: 13,666
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Quote:
Thinking this through, only the very rusted on Toyota fanboys will buy the 70-series now. Fleets won't touch it either. The Super Duty is more capable, has a superior engine and transmission, was designed this century, safer, and has a much beefer footprint for towing or load carrying.
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The Fleet - 2016 PX MK II Ranger Cool White 2008 FG XR6 Sensation Blue 2014 FG X XR8 Emperor Red 2024 Mustang GT Race Red The Departed - 2002 T3 TS50 Blueprint 2017 Mustang GT Race Red |
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#51 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,146
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Wow. And dual cab (thought it would only be single cab on launch). Looks like a serious offroading beast. Watch used Raptor prices fall, and watch 70 series owners hoping to make bank on their 'investments' cry....
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#52 | ||
FF.Com.Au Hardcore
Join Date: Nov 2005
Posts: 1,158
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Impressive. Really, really impressive. I think it will do well in its target market.
In the long list of improvements, one little improvement that caught my eye was a decent mounting point in the cabin for accessories (like a CB mic mount or a Toughpad bracket). And designed in such a way that it doesn't damage the dash surface and can be concealed again when it comes time to sell. |
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#53 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 4,028
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Just read an intro review, looks really good! Well done to the engineers, I can see it being picked for the Lap and towing some truly huge things with big towball downweights - they will be on a winner for sure.
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I6 + AWD |
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#54 | ||
Formerly ST170ish
Join Date: Jan 2005
Location: Down south
Posts: 1,678
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Wonder if they'll do a single cab tipper package... with dually's thanks
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#55 | ||
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: Canberra
Posts: 13,536
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Looks and sounds great. Do we know what price point they are looking at? I'm thinking logically it can't be US truck money though.
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#56 | |||
Donating Member
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Posts: 13,666
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Quote:
Looking at the 70-series Landcruiser single cab, they go for $95,000 (2.8 6-speed auto) to $100,000 (remaining V8's with a 5-speed manual). So, going off that I suspect we will be looking at prices for the Super Duty starting around $80,000+ for the single cab.
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The Fleet - 2016 PX MK II Ranger Cool White 2008 FG XR6 Sensation Blue 2014 FG X XR8 Emperor Red 2024 Mustang GT Race Red The Departed - 2002 T3 TS50 Blueprint 2017 Mustang GT Race Red |
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#57 | ||
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Join Date: Feb 2006
Posts: 5,788
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Given the features spec list seems to be a mix of XL and XLT, You'd think for the dual cab it will sit somewhere between a V6 Ranger XLT ($75000) and an F150 SWB XLT ($116000). I'm guessing around $90000 drive away for a dual cab Super Duty.
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#58 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Location: Brisbane (Southside)
Posts: 1,208
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Wow talk about impressive… there are a lot of silly decisions Ford has made these last years in regards to models/etc but this shows just how good they can be when they put their mind to it… kudos. Will wait to see in regards to price and actual models but looks to be winner.
I’ll take a base model dual cab in green with a steel tray thanks.. lol Sent from my iPhone using Tapatalk
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#59 | ||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 2,001
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Gotta be the first ranger I'd happily own tbh.. well done..
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Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
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#60 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Canberra Region
Posts: 9,191
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Be interesting what the tare weight is.
Standard Ranger is ~2300kg, Superduty must be a good 300kg heavier.
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2016 FGX XR8 Sprint, 6speed manual, Kinetic Blue #170 2004 BA wagon RTV project. 1998 EL XR8, Auto, Hot Chilli Red 1993 ED XR6, 5speed, Polynesian Green. 1 of 329. Retired 1968 XT Falcon 500 wagon, 3 on the tree, 3.6L. Patina project. |
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