Simple Simons new ad

mitch · 24-12-2010, 12:00 AM

Has anyone seen the full page holden ad in Dec-Jan AutoAction. I dont normally buy AA but when i flicked through it, it had a fair bit of Jim Beam action so i grabbed it.

Ford won the championship, but looking at this ad you would think that holden really did dominate and crush this year

Anyway my point, where the f##k is Ford marketing? Are they on a different planet? Yeah ive heard all the win on sunday sell on monday arguments for and against. But surely a number 1 on a DJR/JBR Falcon in Falcons 50th birthday deserves shouting from the roof dos'nt it.

Truly i love you Ford, but can you start telling people how proud you are of your product, even if it is only a v8 phonycar. (holden do it)

And sorry everyone my scanner is not big enough to scan the ad

Mods please move if need to

nstg8a · 24-12-2010, 09:36 AM

lol, here we go again...

RedHotGT · 24-12-2010, 11:37 AM

The interesting thing about advertising - is that it is usually done to achieve something....

Sales, PR, Etc.... But because of the huge costs of doing it 'properly' there needs to be a valuable outcome from the advertising...

So why would Ford spend money on a Full Page ad in a car racing mag?
Would you buy a Falcon now that they've won 2 championships in a row??
Would you buy a Holden because they've done the full page brag ad??

From reading your OP - your mind is already set anyways... so personally I think Ford saved there money...

Bit like the constant call for a 40th anniversary GT-HO...
Everyone wants to see one.... but will 'YOU' put your hand in your pocket for $100,000 to buy one??

No? I thought so.

Trevor 57 · 24-12-2010, 01:12 PM

Quote:

Originally Posted by mitch

Has anyone seen the full page holden ad in Dec-Jan AutoAction. I dont normally buy AA but when i flicked through it, it had a fair bit of Jim Beam action so i grabbed it.

Ford won the championship, but looking at this ad you would think that holden really did dominate and crush this year

Anyway my point, where the f##k is Ford marketing? Are they on a different planet? Yeah ive heard all the win on sunday sell on monday arguments for and against. But surely a number 1 on a DJR/JBR Falcon in Falcons 50th birthday deserves shouting from the roof dos'nt it.

Truly i love you Ford, but can you start telling people how proud you are of your product, even if it is only a v8 phonycar. (holden do it)

And sorry everyone my scanner is not big enough to scan the ad

Mods please move if need to

Ford HQ would be aware that those things that race under the banner of "V8 Supercars" are so far removed from a "real" car it is not funny. So Ford probably can't see the benefit of promoting a non-genuine play-thing.

vztrt · 24-12-2010, 02:44 PM

Quote:

Originally Posted by nstg8a

lol, here we go again...

Gotta love these thread, people aren't happy because they can't go crowing about something that most of Australia's population couldn't give a toss about.

Trevor 57 · 24-12-2010, 02:47 PM

Quote:

Originally Posted by vztrt

. . . . people aren't happy because they can't go crowing about something that most of Australia's population couldn't give a toss about.

I agree with that comment 100%, well done

kenz · 24-12-2010, 02:47 PM

Quote:

Originally Posted by loftie

Would you buy a Falcon now that they've won 2 championships in a row??

3 actually :P

mitch · 24-12-2010, 07:00 PM

Quote:

Originally Posted by vztrt

Gotta love these thread, people aren't happy because they can't go crowing about something that most of Australia's population couldn't give a toss about.

Yeah ok lads point taken. But curiously even though I know that the closest thing to a v8sc and my BF is only the badge on the front and maybe the ford racing sticker in the engine bay, v8scs was one of the big reasons that i went hunting for a BF Falcon, they still looked like their road going cousins on the track , and i loved the look of them so much that it persuaded me back to a Ford for the first time since my 302 xd Falcon ute. You dont want to know what i drove previously

So maybe im the only one here stupid enough to put my money where my mouth is, and i may not have got my point across very well , but how many commodores do you think holden may have sold because they seem to advertise everything they acheive.

Yeah i have heard people saying holden dont make money and Ford do at the moment, but i know 3 young fellas who's fathers are one eyed Ford fans that just went out and purchased 2 ve sedans and one VE ute because "there are so many around, and we see so much proactive advertising so they must be better than Fords". Sell enough and you will start to make a profit sooner or later - 3 more commodores = 3 less Falcons doesnt it

Also the ad i saw was flogging Craig Lowndes safari win in a colorado(you cant tell me there better than a ranger), and v8 ute racing. holden were not just flogging v8scs. Thats my point they talk up All their product All the time

about the rant.

04redxr8 · 25-12-2010, 10:41 AM

Would you buy a new Ford if they had a full page ad?

XB GS 351 Coupe · 25-12-2010, 11:45 AM

So why advertise at all.

Most people at my work had no idea that a new supercharged GT Falcon is out, and to be honest without this forum I still would not know about it, so much for Ford/FPV advertising.

At the same time people at my work have bought several new Holden/HSV products recently, when I pointed out that its a nice car, but did they test drive or check out the new supercharged GT they replied what supercharged GT.

Most of these buyers are not one eyed supporters of the read team, they simply bought what they saw advertised and what they saw other people buy, may be if they had seen advertising for Ford, they would have gotten into a supercharged GT instead of that Clubsport, or at least taken one for a test drive.

I think Ford is great at missing the mark when it comes to marketing, they have lost whole generations of car buyers with their lack of promoting their products, to the point where Fords are seen as old man's cars and family busses not performance vehicles.

mitch · 25-12-2010, 01:01 PM

Quote:

Originally Posted by 04redxr8

Would you buy a new Ford if they had a full page ad?

No. Because personally my mind i now made up

But if i didnt know a Ford from a toyota to a holden or a kia and i did see a full page ad from Ford telling me that a Ford Falcon(tongue in cheek) had just won Australias premiere motorsport championship, the third most popular sporting code in the land, then it may just get some people to at least have a look inside a Ford dealers showroom(bugger this could get off topic)

In 2011 i will be getting a FG Falcon i just cannot decide yet between turbo charged or supercharged, Fortunately i have the choice of car but the missus has the choice of model. I want an Aussie built car and i have driven my brothers vz ss(which he is trying to get rid of) and i was not impressed, but my mates FG G6E is fricken awesome(except for the cashmers interior)

And like XB GS 351 COUPE mentioned there is a certain s/c gt to consider, that if it wasnt for these forums or a couple of small photos in motorsport mags, i doubt anyone would know it existed. Isnt THAT what advertising is supposed to do????

Trevor 57 · 26-12-2010, 09:43 AM

Please remember that 70 to 80% of new car sales are to fleet owners, and they couldn't give a fat rats **** about V8Supercircus.

vztrt · 26-12-2010, 09:56 AM

Quote:

Originally Posted by XB GS 351 Coupe

So why advertise at all.

Most people at my work had no idea that a new supercharged GT Falcon is out, and to be honest without this forum I still would not know about it, so much for Ford/FPV advertising.

At the same time people at my work have bought several new Holden/HSV products recently, when I pointed out that its a nice car, but did they test drive or check out the new supercharged GT they replied what supercharged GT.

Most of these buyers are not one eyed supporters of the read team, they simply bought what they saw advertised and what they saw other people buy, may be if they had seen advertising for Ford, they would have gotten into a supercharged GT instead of that Clubsport, or at least taken one for a test drive.

I think Ford is great at missing the mark when it comes to marketing, they have lost whole generations of car buyers with their lack of promoting their products, to the point where Fords are seen as old man's cars and family busses not performance vehicles.

Most people have NFI about cars full stop. They'll buy by price, looks or badge.

I agree that Ford can miss the mark in their advertising but they need to be smart and be able to get a return on their investment and not advertise to the Ford fans that would go out and buy a new Ford...because its a Ford. That's a waste of a limited resource.

Scott · 26-12-2010, 10:22 AM

I agree with the OP. Ford marketting is terrible, has been for years and I guess if they don't respond to their recent kick up the backside from HO, they'll all be looking for jobs in some other "low key" & subtle market.

jpd80 · 26-12-2010, 11:12 AM

Quote:

Originally Posted by mitch

Yeah ok lads point taken. But curiously even though I know that the closest thing to a v8sc and my BF is only the badge on the front and maybe the ford racing sticker in the engine bay, v8scs was one of the big reasons that i went hunting for a BF Falcon, they still looked like their road going cousins on the track , and i loved the look of them so much that it persuaded me back to a Ford for the first time since my 302 xd Falcon ute. You dont want to know what i drove previously

Did you buy your BF new?

The reason I ask is if you are a new V8 buyer, you are now a unique customer
as many of your peers have moved on to either FPV or other vehicles completely.
The majority of V8 Ford buyers now exist in the second hand market and unfortunately,
Ford can't hear those people because they don't support the case for a new XR8 one iota.

mitch · 26-12-2010, 12:36 PM

Quote:

Originally Posted by jpd80

Did you buy your BF new?

Yes and no, it was a demo and someone helped me out on the price

I realise i will have to look to FPV, if i (sorry if wife decides v8) But hopefully when i am in the position to throw my hard earned down Ford may have released FGII and the XR8 will be back in the stable, 307 to 315kw coyote engine in a Ford proper would keep me more than happy.

But dont forget 6cylT or v8 im not engine bias, all i know is it will be FG

jpd80 · 26-12-2010, 01:26 PM

Quote:

Originally Posted by mitch

Yes and no, it was a demo and someone helped me out on the price

I realise i will have to look to FPV, if i (sorry if wife decides v8) But hopefully when i am in the position to throw my hard earned down Ford may have released FGII and the XR8 will be back in the stable, 307 to 315kw coyote engine in a Ford proper would keep me more than happy.

But dont forget 6cylT or v8 im not engine bias, all i know is it will be FG

Thumbs up mate, I consider you a new car buyer demo or not

It's good to know that you'd be happy with either XR8 or XR6T as we're not sure what
Ford has planned with XR8, it could be as simple as trickle down of the 315Kw GS engine
while the FPVs get updated engines or it could be a simple crate 300Kw 6.2 Boss engine.

Fingers crossed either way......

Scott · 26-12-2010, 03:05 PM

Quote:

Originally Posted by XB GS 351 Coupe

At the same time people at my work have bought several new Holden/HSV products recently, when I pointed out that its a nice car, but did they test drive or check out the new supercharged GT they replied what supercharged GT.

Speaking generally, the only people I know that know FPV has a supercharged GT are the people I have told.

FPR (or SBR or DJR) sell FPVs, FPVs sell Fords and Fords sell everything. No one should underestimate the value of using your best assets and successes to sell "the vibe".

Cabbage · 26-12-2010, 03:59 PM

Quote:

Originally Posted by Scott

Speaking generally, the only people I know that know FPV has a supercharged GT are the people I have told.

FPR (or SBR or DJR) sell FPVs, FPVs sell Fords and Fords sell everything. No one should underestimate the value of using your best assets and successes to sell "the vibe".

I agree, its all about brand awareness and people associating positive things when they see the Ford emblem. That way when people go to buy a new car they might just think Ford first instead of Holden. If advertising wasn't worth the effort why do Holden push it so hard. Is it a coincidence that they sell more cars than Ford and their marketing is more promient. I don't think so. People on these forums bemoan people blindly buying Holdens when Ford has better products and if you can't see the part advertising plays in this then your not looking very hard. You have to build brand loyalty, advertising is part of this as is telling everyone that one of your cars is the best supercar in Australia.

**ebxr8240** · 26-12-2010, 04:15 PM

If there no follow up in some advertising ??
Then why would they bother to put the sponsorship money in-in the first place ??..
I guess it was a JDR team not FRT that won the championship...
With the advertising they already are doing ..
They could easy add a few words about the championship...

FgNewbie · 26-12-2010, 11:46 PM

Holden's marketing must be good I considered buying one.
Very scarey experience so I changed medication

It's all about marketing.
I bought a new G6 limited edition a few days after seeing an ad.
I wasn't looking for a new car at the time so the marketing worked well.

If not for AFF, I wouldn't know about the new FPVs.